Professional SEO
Services Company

Do you have a comprehensive SEO plan?

You might not need all of the services a local SEO Services company is offering but when you want to evaluate their deliverables, you must choose a holistic one. An SEO strategy comprises of three important things -

Technical SEO Audit, Content Optimization and Off-page SEO techniques.

While selecting the SEO agency, make sure they have expertise in all three and that they can curate a result-driven SEO Strategy.

Do they have real statistics?

SEO professional services are something where you cannot judge the service provider based on mere words. You need to look beyond. Let the numbers and statistics speak! Ask them to share their recent works - say white papers or case studies. This will help you understand how insightful and actionable they are!

How do they prefer staying up-to-date with SEO?

The whole point of “Staying one step ahead of the competition” doesn’t mean you should have an “Aabra-Ka-Dabra” thing. It simply means knowing what lies ahead and how you can bring innovation to it.

An SEO Agency without a futuristic approach is of no use. Your professional SEO Partner must have foresight about the significant SEO trends. Say, when we talk about the year 2020 - mobile-optimized, structured data, BERT, zero-click searches i.e. featured snippets and of course content is going to top the charts.

So, your question as a recruiter must be “Out of these trends which one would do best for your business.” knowing the SEO landscape would help you leverage SEO strategies for the best performance.

Don’t fall for over-the-moon SEO guarantees

SEO is not a dish-fit-for-all thing. It depends on so many factors including your business domain, your budget, keyword rankings, competition and time. While a low competition keyword might rank you in say two months, a high competition keyword might take 8 months to rank. SEO results are subjective. Hence, don’t fall for the cheesy SEO promises. There is no full-proof plan to predict the exact amount of time to achieve targeted ROIs.

And if an SEO Service company claims any results, say 1000 visitors in 3 days - just pack your bags and RUN AWAY!

How do they measure SEO success?

During your encounter with a professional SEO company, make sure they don’t weave stories and results around just one thing - RANKINGS. Parameters like organic revenues, ROIs and targeted traffic is what you must expect from them. Because your SEO performance isn’t determined on traffic - it depends on the quality and relevancy of the traffic you receive.

Organic Traffic based on Geographical Location

When you are optimizing your website or blog to get more footfalls, you would want to know in which part of the world your audience lies. Nothing like it, right? This will help the SEO experts to target and optimize location-based keywords.

Organic Traffic based on the Source

There are two different kinds of traffic sources. One - Sources based on platforms (mobiles, tablets and desktop) and Two - Sources based on the impressions (search console, backlinks and social media). This would help to optimize your SEO campaigns and increase ROIs by targeting the right channel and platform.

High Performing Pages

There exist certain pages on your website which attract more traffic than the other pages. You can optimize these high-performing pages to direct the audience towards other related web pages. You can do so by adding proper Call to Actions, showcasing offers, adding affiliate links, contact forms and many more. This is a great method when you want to carry out lead generation.

Organic Impressions

Organic impressions is the prime metric to help you grow your online presence. Why? Because this parameter defines the total number of times a user encountered your link on the Search Engine. The more - the better. If this is poor, you need to work on your meta description and meta keywords

Average Session Duration & Pages Per Session

One more KPI which every professional SEO company keeps in mind is the average time a user spends on your landing page. This metric will state how interesting is your page and how is the user engaging with the content. Similarly, Pages Per Session will define the number of pages of user visits during a single session. Any flaws in internal linking and navigation can be corrected prompting users to take the desired action.

Bounce rate

This is a much-buzzed metric among the Search Engine Marketers when it comes to SEO marketing services. If you have been wondering why users aren’t staying to spend time on your page - bounce rate is the first thing that needs fixing. Reasons can be many. Irrelevant content, too many ads, poorly structured landing page, readability score, too many pop-ups, distracting CTAs and so on. Choosing a trustworthy and affordable SEO Company will help you figure out quality traffic and higher engagement.

Exit Page Rate

Technically, the bounce rate can’t be the only metric you can bet all your money on. The rate of exit pages matters too. As it quantifies the pages from where the user took an exit from your website. The exit rate would be the total number of users on a page versus the total views on that page. Technically, the exit rate helps you analyze your bounce rate.

Keyword Ranking and its Number

This is probably the first thing an SEO agency would measure while carrying out an SEO audit of your website. Keyword ranking will define search engine rankings for your business/website. A professional SEO agency will regulate them and build strategies around it.

Click-Through Rate

Increase your chances to rank better by increasing the CTR i.e. people landing on your page after clicking on your business listing in search page results. This can be achieved by modifying the snippets of your website, updating the metadata and so on. It is said that websites appearing on the first page of Google should have more than 20% organic CTR.