Content Syndication – Shortcut or Hard work?

Today, the red-hot fresh content marketing strategy is Content Syndication. Many of us know this and are applying this strategy for our marketing. And those who don’t know, this is the time to understand it properly and implement for the betterment of your marketing.

The basic definition we find on Google about content syndication is “the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail”. In some way it is true as it sounds very simple like a shortcut for content marketing services. But in reality, it isn’t as simple as it sounds. It takes a lot of time for preparing a fresh and unique content to publish.

Creating rich quality content takes 70% of hard work in content syndication. And this 70% hard work help you to expand your visibility to the big authentic sites for publishing your content on their sites.

Nowadays, where world is behind finding the fresh content, there are some observations that help you to re-think about your content marketing strategies:

• Still there are some digital marketing agencies who don’t focus on content
• Majority of SEO agencies don’t have the solution for content marketing
• Majority of the agencies are not much concerned about the marketing strategy
• Majority of the agencies still see content marketing services as a campaign

Content syndication helps to reach and being visible on the online communities, social networks, websites, blogs, live stream etc.

Though people  don’t understand the importance and hard work behind the content syndication, it comes with the following blessings:

• More traffic to your site
• Better placing on the search engine
• More prominent following
• Helps to build expert status

What research and survey says:

• 53% of marketers believe that writing, storytelling, editing and publishing is essential to their organization’s future success. (Source: ITSMA)
• 70% of B2B marketers are creating more content than they did one year ago. (Sources: CMI’s 2015 B2B survey)
• 69% of marketers prefer original content over licensed content. (Source: Contently)
• 64% of B2B marketers outsource writing, 22% outsource editing and 54% outsource design. (Source: CMI)

This shows the need of the fresh and unique content. If we separate content and syndication and try to understand these two words, which explains, content help us to live unique on the web and syndication help us to expand our visibility.

Now, think twice before you market your content, does my content add value to your strategies?