Hire Professional SEO Experts

The internet is a big part of people’s lives nowadays, with almost 236.5 million users accessing search services from search engines. What’s staggering is that a vast majority of these searches, about 89% of the total searches on the internet, are made for informing purchase decisions. In comparison, 71% of business purchase decisions result from it.

Just like marketing teams in the U.S. spending over $80 billion dollars on SEO services this year, you should also contemplate investing in it for successful digital marketing strategies. But how does one succeed at it? For any business, two conventional routes exist – either they outsource the SEO project to an external agency, or hire the best SEO website consultant offshore and keep the control.

A recent trend that has gained traction is that of businesses outsourcing their SEO capabilities to agencies, with as many as 67% of organizations having been reported to do so. However, this practice is usually ill-informed, and they don’t take into account their market, particular situation, and target audiences.

Here, we will take a look at the reasons why.

A lot of businesses straightaway jump on the white-label SEO partners bandwagon. However, in this process, they tend to lose big on resources and results achieved. Let’s see how.

1. Communication

   Any time you outsource any job to an external agency, communication takes a hit because the business process doesn’t take place under your roof. So much so that a study by the Outsourcing Center revealed that 16% of outsourced projects fail is because of poor communication.

2. Transparency

   Outsourcing comes with a general sense of foreboding because of the reasons mentioned above. Add to that, a lack of transparency and what awaits businesses is nothing but lost revenue. This is such a big quandary for organizations that 10% of them attributed their unwillingness to outsource to lack of transparency.

3. Incomprehensive

   Much like SEO is only one part of your broader focus areas, you’re only one client of the several that an agency has, and many a time, their work might not be as comprehensive as you want if you are choosing the shared resource model.

Should you hire a professional SEO Expert offshore as an extension to your in-house team, or should you just outsource and hand over your project? Let’s look at how hiring an expert can help you avoid the pitfalls of outsourcing your SEO needs.

1. Know the SEO Experts Leading Your Regiment

   Since the choice of appointing the right personnel rests in your hands, you can be more scrupulous as an organization while hiring the SEO expert and assessing the capabilities of an individual. This way, you can also ensure that the individual you hire is better aligned with the organization’s objectives and therefore has a far better chance of contributing substantially to increasing the ROI

   I learned Python, Ruby, PHP, HTML, JavaScript, and CSS in college. I have never used them during my career. Apart from that, it’s the very nature of SEO being an inbound marketing strategy that makes it pertinent to hire an offshore SEO marketing expert. In fact, with 59% of marketers reporting that inbound practices provide the best quality leads for them, an offshore expert that knows your clients and needs in and out is more suited to develop achievable KPIs that sit well with the company’s objectives.

2. Have Greater Control and Plan Your Success

   An undeniable benefit of a dedicated SEO team is that you can take more control than project-based outsourcing and manage SEO processes alongside the latest trends. And, above all, hiring a dedicated SEO expert will let you manage your team more transparently.

3. Define the Right Team Structure

   While deciding how SEO should fit into your company, the way to go is ‘made to order.‘

   With the control process in your hands, you can define your ideal SEO team structure that builds on the following:

   • Have separate teams for product and service.
   • Content should be a team of its own.
   • PPC and SEO should be separate teams.
   • SEO should come within e-commerce.

   Take a look at the image below to see how an SEO team is structured on the basis of the above for an e-commerce VP.

   For example, in 2019, Google’s new BERT algorithm turned a lot of heads as SEO professionals learned that to convert users, the content has to be developed in line with user intent rather than keyword strings.

   A dedicated SEO team working in line with a defined digital marketing strategy can work wonders for you. In fact, 66% of content marketers rely on such strategies, with 86% of them led or managed by a dedicated remote team or person. With a defined strategy carried out by a dedicated remote team, your organization can control how well it adapts to new trends of the market.

By choosing to hire SEO experts you can drive organic traffic to your website and improve the visibility among the search engine results page (SERPs). Hiring these professionals can give you ways to elevate your online presence with the implementation of comprehensive strategies tailored to your business needs.

Some key aspects of Search Engine Optimization experts that you can leverage for enhanced online visibility are:

1. Local SEO

   Local SEO is critical if you serve local customers or operate in specific geographical locations. An SEO specialist is focused on optimizing your website for local search, which includes generating and optimizing Google My Business listings, monitoring online reviews, and optimizing location-based keywords.

   Local SEO tactics can help businesses increase their exposure in local search results and acquire more qualified leads from their targeted geographic areas.

2. Full suite SEO

   A professional SEO expert provides a comprehensive range of SEO services, from on-page and off-page optimization approaches to keyword research, technical SEO audits, and website optimization. They formulate a thorough strategy to ensure that your website is optimized for both search engines and user experience.

   They maximize your website's potential for higher search rankings by addressing all components of SEO, such as content optimization, meta tags, site structure, and site speed.

3. Google Analytics configuration

   Google Analytics is an effective tool for tracking website performance and understanding user preferences. When you hire SEO experts they ensure that Google Analytics is properly set up to track crucial data like traffic sources, user demographics, and conversion rates.

   Businesses may use Google Analytics data to make informed decisions about their SEO tactics, discover areas of improvement, and analyze the performance of their marketing activities.

4. Link building

   Link building is an essential component of SEO, as high-quality backlinks from reputable websites convey trust and credibility to search engines. An SEO specialist uses strategic link building techniques to obtain relevant and authoritative backlinks for your website.

   This could include contacting industry influencers, guest blogging, and participating in online communities and forums. Building a strong backlink profile can help businesses enhance their search engine rankings and develop authority in their field.

5. Mobile Optimization

   With the growing usage of mobile devices for web browsing, mobile optimization is vital to SEO performance. An SEO professional ensures that your website is mobile-friendly, with adaptable design, agile loading speed, and easy navigation.

   Mobile-friendly websites not only enhance the user experience, but also receive preferential treatment from search engines, resulting in higher rankings in mobile search results.

6. Content marketing

   Content marketing is essential for SEO success because high-quality, relevant content attracts and engages target audiences while also enhancing search engine results. An SEO specialist creates a content marketing strategy that is aligned with your company's goals and target audience preferences.

   This may include writing blog posts, articles, infographics, videos, and other content formats that are optimized for search engines and social media profiles. Businesses that consistently provide great content may increase brand visibility, attract organic visitors, and generate conversions.

7. Technical SEO audits

   Technical SEO audits are vital for identifying and resolving issues that may be affecting your website's search engine exposure. An SEO professional does thorough technical audits to detect broken links, duplicate content, and site speed concerns. Businesses that handle technical SEO concerns can improve website performance, foster user experience, and increase search engine rankings.

8. Schema markup implementation

   Schema markup, also known as structured data, gives search engines more information about the content on a website. An SEO specialist uses schema markup to increase search engine visibility and click-through rates.

   When you hire SEO experts you can expect a growth in the search results by using schema markup for essential aspects such as reviews, events, and FAQs, adding rich snippets and other additional features that make their listings more appealing to consumers.

9. Video SEO strategies

   As video continues to dominate the digital content space, optimizing video assets for search engines is critical. An SEO professional creates video SEO strategies to increase visibility and interaction on platforms such as YouTube and Google.

   This includes optimizing video names, descriptions, and tags, as well as using video transcripts and captions to improve accessibility and indexing. Businesses that include video SEO methods can capitalize on the enormous potential of video content to attract and retain the audience.

Therefore, you must appoint an SEO expert if you want to effortlessly navigate the complexities of a budding online presence. For hire, SEO professionals bring the expertise and innovation needed to attain sustainable growth in the digital realm and outshine your competitors.