Shopify is the best eCommerce platform for setting up an online store. More than 1.7M merchants worldwide trust it to sell their products or services..
Great design, ease of use, product customizability, SEO-friendliness, excellent inventory management, and compatibility with popular payment platforms are some of the features that give Shopify the leading position in the market.
A solid marketing strategy can bring you success with Shopify in many ways; let's read them out!
Use A Chatbot To Improve Customer Experience
How you handle each visitor to your website will always influence your Shopify store's effectiveness. A Shopify chatbot can be extremely helpful when you want to give your customers excellent service.
Additionally, providing excellent customer service entails addressing client requests, making tailored information about products, and resolving issues with complaints.
A chatbot is helpful for many things when you run an online store, including:
Send a welcome message
Gather contact details
Track visitor's behavior in the store and get key marketing analytics
Segment website visitors based on their purchase behavior and preferences
Offer personalized service
Integrate Live Chat into Your Shopify Store
A website's live chat feature recently increased customer loyalty by 63%.
As real-time support is made possible through live chat, this shows quite clearly why it is one of the most popular customer networking sites
Integrating live chat into your online store can:
Increase contextual engagement
Increase customer satisfaction
Reduce customer turnover.
Ensure prompt responses to customer queries.
Create Video Tutorials of Your Products
Video consumption has risen tremendously over the years to promote products and win customers' trust. You can create engaging videos to widen your audience and boost engagement. Not only that but making videos can help you explain products visually and increase your chances of conversions.
84% of marketers say video has helped them generate leads and help the audience in:
Engage Customers With Quality Content
Nothing beats content when it comes to attracting clients.
The advantages of content are undeniably twofold: first, it will increase your website's exposure in search engines and give users something of interest. And when that happens, it will ultimately enhance the conversions.
Creating high-quality content for your Shopify store's products could improve your marketing plan.
The key is to provide a range of content forms, including blogs, videos, infographics, etc., to target people at various points in the purchase experience.
What you can do with content strategy:
Create blogs that attract an audience.
Choose topics relevant to your audience.
Make sure you use the right keywords to rank higher in Google.
Plan the SEO of Your Store
When you perform SEO for your business, you ensure that you show up at the top of the results anytime customers type any query relating to your industry.
Shopify's marketing strategy of optimizing your store for search engines can work great for any company.
SEO strategy for your Shopify store:
A good SEO strategy includes keyword research, finding seed keywords & phrases, and then creating content.
You need to optimize the title tags, meta descriptions, product details, etc., of the blog posts so that they can perform better in search results.
Create keyword-driven content for your store, and optimize your website structure to make it simple for search engines like Google to index.
Grow your Shopify store by hiring a Shopify developer from India.
It takes alot of effort and consistent work to grow a business and win customers' trust. You can not do all this alone; you will need to hire dedicated Shopify developer India who can help you plan and maximize your ROI. You can hire a developer from Uplers to grow your online conversions and boost sales for your Shopify store.