Do you, too, want to enhance your marketing ROI? Well, who doesn’t? The solution to all your problems and generating returns in tandem is a Content Management System.
The system is an output of technological advancement, which has propelled the world of launching websites through automation and ease of access.
It has laid down the building blocks for entrepreneurs the world over with previously known capabilities only to the coding smarts.
Now, even if you’re not privy to the schematics of coding, all you need is the CMS to your rescue. You can build a content creation framework and a business model to push your marketing and integrate your site’s pages with the social media feed and enhance your reach and engagement levels.
The foundation established by the CMS can only be further enhanced when you’re well aware of your goals, objective, resources, and the ability to shift an entire framework with all of its capabilities. The marketing standpoint promotes planning and execution, which helps in the conversion of leads and nurturing the same while driving organic traffic to the websites.
Systems like WordPress and HubSpot holistically enable the functionalities and guarantee that your team faces no technical difficulties, and the business doesn’t suffer.
Diving Deeper into the Semantics of Content Workflow
While pitching the HubSpot and WordPress software, one thing that needs to focus upon is what particular feature of your business needs to be promoted.
Every CMS is built to be unique and a standalone product so, when you’re wondering which one to choose and why you should first ask yourself which is your primary goal-scoring leads, building an e-commerce platform or you want marketing tools like pamphlets and ads in place.
Here are some of the pros regarding both of them:
The CMS has been revolutionary in the avenue of standardizing the workflow and usage. Some of its features to be noted are as follows:
1) Ease of use and accessibility
2) Multi-faceted platform
3) Personalized themes and functions.
WordPress has always been an open-source application available to all and can be deftly used through the license and code. The plugins that can be created depending upon your needs are many and more tailor-made as per your requirements. Being an open-source application, costing and accessibility are also reasonable and easy-going.
As an advent of a newer and advanced platform, HubSpot has gained leverage as a commercial application. The features of importance are as follows:
1) Extensive support
2) Improved security
3) Enhanced optimization
Being a commercial application, usage, and access is not openly available as WordPress, but this helps maintain its security and safety. The customer support feature is excellent, with 24/7 access. Hubspot gives an optimized user experience and increases the loading time and keeps the site responsive across smartphones and desktop web browsers.
Other highlights which can be emphasized for both of them are given below:
WordPress was conceptualized for the blogging function in terms of a simplified approach to creating content and different designs as per the vision linked with the concepts. Though it’s an excellent application for beginners, the application calls for installing plugins that enable search engine optimization and overall dynamic experience to achieve advanced results. The templates available are far more significant in quantity and quality as compared to other CMS platforms.
Hub spot has a very optimum user experience while dealing with blogging fundamentals like social media integration, editing, publishing, and scheduling posts. Due to being commercially available, the design options stand apart from the mix, and the opportunities provided can be customized according to the site building requirements.
2) Data analytics
An essential tool for any content is the performance inputs provided by the CMS in use. If one isn’t aware of the various parameters and their interplay, the CMS and its role stand to be questioned.
With WordPress, the key performance indicators may look complicated and, besides, depend on Google analytics and other paid integrations to make its way. This, in turn, results in security loopholes, which can be avoided.
In contrast, Hubspot has a comprehensive list of features and a wide range of CRM options that can be tweaked for the best in-house experience. Reporting and visualization are amplified by the sales funnel’s presence, which gives an exact look at the user persona and their journey as a whole. HubSpot is used by 0.5% of all the websites whose traffic analysis tool we know. This is 0.3% of all websites. (Source)
3) Landing Pages
Every enterprise needs a landing page, which is the landmark feature of their business and gives a bird’s-eye view of their vision, mission, values, and provisions. 17% of marketers use landing page A/B tests to improve conversion rates.
WordPress relies on plugins, which can come at an exorbitant fee than you predicted, depending upon the basket of services provided. Rarely, you don’t get what you need in the themes already offered.
Hubspot gives the much-needed flexibility with tools to optimize the SEO function and fine-tune it with A/B testing experiments and user boosting options.
The search engine optimization functionality is a tool that defines the user experience and imparts character and credibility to the site’s performance. About 64% of marketers actively invest time in search engine optimization (SEO). ( Hubspot,2020)
WordPress provides the SEO option with the basic package, free to use and the paid customization. The plugins come to your rescue yet again with their handful of possibilities and native configuration.
Hubspot provides in-depth features with on-page and keyword research capacities. Further, there is link-building, competitor reporting, page performance tracking, and so forth.
Once you’ve narrowed down the reason for switching to a new CMS, we can understand the need to launch using a niche application- WordPress or Hubspot.
For any business kickstarting their SEM campaigns or in case you are planning to hire WordPress developers, it’s essential to hold prospective leads’ attention and ensure that the engagement levels are top-notch. For this reason, the CMS can do wonders whether it’s open-source or commercial.
Either of the systems provides the backend solutions to determine the website’s future, and it’s working after that. It’s always better to determine the cause and obtain the operation’s effect accordingly to save time, space, and effort.