Valuing integrity, persistence and hard work over aesthetics and ego, 98 holds an unrivalled global standard of expertise in the fitness industry. Founded in 2010 by Chris Feather and Russell Crowe our flagship location ‘98 Riley St’ rapidly became much more than a strength and conditioning facility. With an expanding community of like-minded, dedicated individuals the 98 reputation has grown. Driven by authenticity and leading by example, the aim has always been to facilitate every individual to not only reach but continuously surpass their potential. Focusing on teamwork, knowledge and accountability Chris has continually invested in building, perfecting and maintaining coaching, programming, processes and performance within the business ensuring future growth would only strengthen the 98 Brand. Launching online app 98 Training in October 2020 brought the experience and knowledge of the team, and the 98 community into one platform, with the first Franchise 98 Bondi successfully opening their doors shortly after. As 98 continues to grow, underpinned by over 20 years of strength and conditioning experience, the plan is as it always has been, to hold and raise the standard.