Fospha is leading the change in marketing measurement for retail eCommerce.​ ​ For over 10 years we've been pioneering privacy-safe marketing measurement. Our evolved measurement approach restores the visibility lost due to data changes resulting from the GDPR/CCPA & iOS14 whilst complying with privacy regulation globally.​​ With the granularity of attribution and the predictive power of MMM, our measurement solution offers full-funnel measurement and forecasting. Because we’re full-funnel our clients can both generate and capture demand sustainably.​​ Fospha have tools for all marketing teams, creating a shared source of truth towards smarter, more confident budget decisions. ​