Frendy is building a chain of modern neighbourhood mini-marts that "make daily shopping better” for consumers in small towns of India. Frendy Marts are also digitally connected to a cluster of micro kiranas (mom & pop stores) and their end customers allowing Frendy to build a last mile digital commerce bridge to serve a wider range of rural consumers. In less than 3 years Frendy has built 25 Marts & a network of 2000+ Micro stores to serve over 50,000 families in 40 towns of Gujarat & a portfolio of 300+ Private Label SKUs. Frendy is headquartered in Ahmedabad with a 100-member team.