NielsenIQ
- Founded in
1923
- Team Size
10001
- Company Industry
Information Services
- Headquarters
200 W Jackson Blvd, Chicago, - 60606, Illinois, US
About us
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
Funding
Self-funded (bootstrapped) company without external investments.