Attribution modeling
Multi-touch attribution
Channel performance analysis
Data analysis
Data-driven decision making
Analytics tools: Google Analytics
Ad platforms (Google Ads Manager, Meta Ads Manager)
BI tools: Tableau, Looker
CRM tools: HubSpot, Salesforce
Marketing automation: Marketo
Automation tools: Zapier
Tag management (GTM)
Event tracking implementation
Pixel tracking (Meta Pixel, Google Tag)
Conversion tracking setup
UTM tracking
SQL
Advanced Excel / Google Sheets
JavaScript (tracking scripts)
HTML/CSS (landing page edits)
API integrations
Attribution modeling
Multi-touch attribution
Channel performance analysis
Data analysis
Data-driven decision making
Analytics tools: Google Analytics
Ad platforms (Google Ads Manager, Meta Ads Manager)
BI tools: Tableau, Looker
CRM tools: HubSpot, Salesforce
Marketing automation: Marketo
Automation tools: Zapier
Tag management (GTM)
Event tracking implementation
Pixel tracking (Meta Pixel, Google Tag)
Conversion tracking setup
UTM tracking
SQL
Advanced Excel / Google Sheets
JavaScript (tracking scripts)
HTML/CSS (landing page edits)
API integrations
Attribution modeling
Multi-touch attribution
Channel performance analysis
Data analysis
Data-driven decision making
Analytics tools: Google Analytics
Ad platforms (Google Ads Manager, Meta Ads Manager)
BI tools: Tableau, Looker
CRM tools: HubSpot, Salesforce
Marketing automation: Marketo
Automation tools: Zapier
Tag management (GTM)
Event tracking implementation
Pixel tracking (Meta Pixel, Google Tag)
Conversion tracking setup
UTM tracking
SQL
Advanced Excel / Google Sheets
JavaScript (tracking scripts)
HTML/CSS (landing page edits)
API integrations