| Keyword | Search Volume |
| ||||
|---|---|---|---|---|---|---|
| Melbourne Cup | 74,000 |
| ||||
| Melbourne Cup 2019 Horses | 1,65,000 |
| ||||
| Melbourne Cup odds | 5,400 |
| ||||
| 2019 Melbourne Cup | 4,400 |
| ||||
| Melbourne Cup tips | 6,600 |
| ||||
| Melbourne Cup betting | 2,400 |
| ||||
Who is
Racenet is Australia's premier horse racing destination, providing the latest in-news, form guides, tips, statistics and tools to help punters back more winners. Owned and operated by industry veterans Craig "Clocker" Tompson and Glenn Robbins, Racenet has been the leading online portal for Australian horse racing since its inception in 1998.
With a supporting cast of highly respected journalists, racing analysts and technology staff, Racenet continues to deliver the information that punters need to help them get the most out of their horse racing activity.
Their Objective
Racenet came to Uplers intending to improve their PA (page authority), DA (domain authority) and DR (domain rating). To increase keyword ranking for targeted keywords was the prime focus. Racenet also wanted to obtain as many authority links as possible in order to be ranked well for relevant keywords.
Our Solution
After reviewing Racenet’s website performance on different parameters, Uplers worked on a strategy to target specific keywords as an anchor text for the relevant landing pages. Once the keywords were ranking for respective landing pages, Uplers started working in the direction of improving the rankings of the targeted keywords.
Why Link Building?
Link Building
Link building is the technical process of getting links from other websites to yours. Link building facilitates higher rankings for your site in search engines. It is seen as one of the most powerful tools in digital marketing. A lot of high-quality links mean that the search engine recognizes it and considers it meaningful or popular and therefore it will rank higher.
Why is Link Building Important?
Links have been an important part of the internet. It’s how a user moves from one information to another, whether it is trivial, factual, scientific, opinionated or any other. Links are also a major factor for Google search ranking.
Link building can help your
business by:
- Building relationships with other businesses
- Sending referral traffic to your site
- Brand building/awareness
Our Approach
- Extensive Keyword Research
- Refined Targeted Keywords
- Building High-Quality Link
- Organic Position Tracking
Acquired Links
Result
With Racenet's Uplers Talent Solutions aligned with their business goals, we helped them achieve a whopping month-on-month increase of more than 400% in their website traffic. Uplers helped Racenet in securing more than 192 authority links in just 12 months. This led Racenet to be visible on the top search queries and secure the first 3 positions. It also delivered a substantial increase in the PA (Page authority) and DR (Domain Rating).
| Month | DA | PA | DR |
|---|---|---|---|
| Jan'19 | 54 | 42 | 61 |
| Feb'19 | 54 | 42 | 61 |
| Mar'19 | 50 | 43 | 61 |
| Apr'19 | 50 | 44 | 61 |
| May'19 | 50 | 44 | 62 |
| Jun'19 | 50 | 45 | 62 |
| Jul'19 | 50 | 45 | 63 |
| Aug'19 | 50 | 45 | 63 |
| Sep'19 | 50 | 45 | 63 |
| Oct'19 | 50 | 46 | 66 |
| Nov'19 | 50 | 46 | 66 |
| Dec'19 | 51 | 46 | 66 |
- DA - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
- PA - Page Authority (PA) is a search engine ranking score developed by Moz that predicts how well a page will rank on search engine result pages (SERPs).
- DR - Domain Rating is a proprietary Ahrefs' metric that shows the strength of a target website's total backlink profile (in terms of its size and quality).
‘‘
The link building work Uplers has done for Racenet over the past twelve months has been of really high-quality. We have seen improvements in rankings for all the targeted keywords. They are very open and transparent about prices and in general communication. They are very quick to reply and answer any questions I have. I would highly recommend Uplers to any other business.
Why Uplers
7,000+
We have worked over
7,000 global clients
52
We have served 52 countries
worldwide
500+
We have a team strength of
over 500 members
#4
We have our offices spread
in 4 different countries
60,000+
We have coded more than
60,000 emails
10,000+
We have worked on more
than 10,000 web projects
$25M+
We have managed more
than $25M media spend
1,250+
We have managed more
than 1,250 search campaigns
Understand Uplers Talent Solutions Better Click here
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