Who is

Who is

Racenet is Australia's premier horse racing destination, providing the latest in-news, form guides, tips, statistics and tools to help punters back more winners. Owned and operated by industry veterans Craig "Clocker" Tompson and Glenn Robbins, Racenet has been the leading online portal for Australian horse racing since its inception in 1998.

With a supporting cast of highly respected journalists, racing analysts and technology staff, Racenet continues to deliver the information that punters need to help them get the most out of their horse racing activity.


Their Objective

Racenet came to Uplers intending to improve their PA (page authority), DA (domain authority) and DR (domain rating). To increase keyword ranking for targeted keywords was the prime focus. Racenet also wanted to obtain as many authority links as possible in order to be ranked well for relevant keywords.

Their Objective

Our Solution

After reviewing Racenet’s website performance on different parameters, Uplers worked on a strategy to target specific keywords as an anchor text for the relevant landing pages. Once the keywords were ranking for respective landing pages, Uplers started working in the direction of improving the rankings of the targeted keywords.


With Racenet's Offshore Remote Team aligned with their business goals, we helped them achieve a whopping month-on-month increase of more than 400% in their website traffic. Uplers helped Racenet in securing more than 192 authority links in just 12 months. This led Racenet to be visible on the top search queries and secure the first 3 positions. It also delivered a substantial increase in the PA (Page authority) and DR (Domain Rating).

Keyword Search Volume
Jan'19 Dec'19
Melbourne Cup 74,000
5 3
Melbourne Cup 2019 Horses 1,65,000
7 3
Melbourne Cup odds 5,400
3 2
2019 Melbourne Cup 4,400
9 2
Melbourne Cup tips 6,600
1 3
Melbourne Cup betting 2,400
5 3
Month DA PA DR
Jan'19 54 42 61
Feb'19 54 42 61
Mar'19 50 43 61
Apr'19 50 44 61
May'19 50 44 62
Jun'19 50 45 62
Jul'19 50 45 63
Aug'19 50 45 63
Sep'19 50 45 63
Oct'19 50 46 66
Nov'19 50 46 66
Dec'19 51 46 66
  • DA - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
  • PA - Page Authority (PA) is a search engine ranking score developed by Moz that predicts how well a page will rank on search engine result pages (SERPs).
  • DR - Domain Rating is a proprietary Ahrefs' metric that shows the strength of a target website's total backlink profile (in terms of its size and quality).
Katherine Mouradian

Katherine Mouradian

Digital Marketing Manager Search



The link building work Uplers has done for Racenet over the past twelve months has been of really high-quality. We have seen improvements in rankings for all the targeted keywords. They are very open and transparent about prices and in general communication. They are very quick to reply and answer any questions I have. I would highly recommend Uplers to any other business.

Why Uplers


We have worked over
7,000 global clients


We have served 52 countries


We have a team strength of
over 500 members


We have our offices spread
in 4 different countries


We have coded more than
60,000 emails


We have worked on more
than 10,000 web projects


We have managed more
than $25M media spend


We have managed more
than 1,250 search campaigns

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