Outdated SEO Practices That Might Be A ‘Waste of Money’ For Your Clients

As marketers, we never fail to keep updated with the latest modifications and trends in paid marketing campaigns, but are we checking for the latest SEO updates as well?

Are the old SEO tricks still working for your clients?

Maybe it is time to scrutinize your traditional SEO tactics and see which strategies produce results. Discuss it with your white-label SEO reseller and do away with outdated SEO practices that might be draining your client’s money.

So here are some outdated SEO practices that you need to stop using for your clients’ SEO campaigns:

1. More Webpages Draw More Traffic

Introduced in February 2011, Google’s Panda algorithm has improved over time to check poor content more effectively and rate quality over quantity. Previously, SEO marketers followed the concept of building more web pages to draw more traffic to their websites. This was based on the belief that search engines rate websites with more content, higher in the rankings.

But with the improved SEO algorithm, quality content is the prior focus, and therefore SEO providers need to discuss with their white-label SEO service partner to deliver quality content.

2. Ranking Higher in SERPs Means More Traffic

One of the most common practices by white-label SEO resellers is targeting for higher rankings in SERPs, to boast them as results. However, higher rankings don’t always mean high traffic or high-quality traffic. There are many reasons for the same, these include:

• The choice of keywords – A business might rank for some keywords, but it might fail to attract good traffic to its website if the keywords targeted have low impressions. With this, if the keywords targeted carry low relevance with your business offerings, you might receive low-quality traffic.
• Meta Data Isn’t Appealing – Your brand might be ranking high for certain keywords, but it doesn’t mean that you will surely gain a high number of clicks. Your metadata needs to be appealing as well to engage viewers and cause them to click through to your website.
• Target for Featured Snippets – The zero-rank page results or the featured snippets draw the highest clicks and therefore you should ask your white label SEO service partner to target for featured snippets.

3. Keyword Stuffing Is Required In Title and Meta Tags

A misconception that has traveled a long way is that the title tag and meta description need to be stuffed with your main keywords as it will help the bots to acknowledge your keywords and rank you higher in SERPs.

However, with Google’s Panda algorithm and constant improvements, Google is able to analyze content that is stuffed with keywords and penalize it accordingly. As a matter of fact, Google’s Webmaster Guidelines don’t support keyword stuffing at all.

4. More the Number of Backlinks Better The SEO

Search Metrics still lists ‘link building’ as one of the 5 most important ranking factors, but with the release of Around Penguin 2.0 in 2013, the manner in which the link-building campaign was run has changed.

Surely, the number of backlinks you draw matters a lot in building your traffic, but the site with which you are obtaining the links also matters a lot. These sites should have a good domain authority and traffic that is relevant to your business.

Today, many white-label SEO resellers offer different link-building packages based on the quality of links delivered. The focus on niche-related directories is gaining importance and low-quality link-building is expected to impact a brand negatively.

5. Writing Only for Google

While optimizing content for search engines is important, it’s also important to remember that your core target is human readers. Many SEO techniques in the past concentrated entirely on pleasing search engine algorithms, often at the expense of user experience. Google’s advanced algorithms now favor content that provides true value to readers. Content that is engaging, instructive, and well-structured will always surpass content generated exclusively for bots. Work with your white-label SEO service provider to find a happy medium between SEO optimization and user-centric content.

6. Spinning Content

Content spinning, the practice of gently altering old content with software to create “new” articles, was formerly a common strategy for swiftly producing a huge amount of content. This method, however, frequently results in low-quality, incoherent, and occasionally even plagiarized work. Google, in particular, has become skilled at recognizing and punishing spun material. Rather than taking such shortcuts, it is critical to invest in original, high-quality content that adds actual value to your audience. Discuss the value of authenticity in content development with your white-label SEO reseller.

7. Ignoring Mobile Users

Given the tremendous increase in the amount of mobile users, optimization of websites for mobile has become non-negotiable. Gone are the days when websites used to only display properly on a desktop. Today, due to the mobile-first indexing of Google, failing to optimize websites for mobile can be costly. A website that isn’t optimized for mobile can result in a poor user experience for mobile users. It could increase bounce rates and can affect search engine ranks negatively. Your white-label SEO service provider must focus on mobile optimization to keep the website responsive, quick, and consistent in its UX across all devices.

SEO has evolved over time and still using old and outdated tactics can be a waste of money for your clients. So, it is time to update your SEO strategies and discuss them with your white label services partner as well.