Catherine Hamlin Fistula Foundation is an independent charity established in Australia to raise funds for Hamlin Fistula Ethiopia. They thrive with just one vision to eradicate obstetric ﬁstula, forever. Founded over 60 years ago by Dr. Catherine and Dr. Reg Hamlin, to date, they have restored the dignity of over 60,000 women.
Hamlin Fistula Ethiopia focuses on the treatment of obstetric ﬁstulas; rehabilitation to mend the scars – both emotional and physical of childbirth injuries and ﬁnally on prevention, through an active program of training and deploying midwives to rural areas.
Increase the spend from the granted amount by Google every month.
Increase revenue from the Donations & Hamlin shop.
Uplers primarily faced the following challenges with the account:
Uplers recommended several campaign strategies to achieve business objectives. These strategies included:
More usage of broad terms to increase trafﬁc.
Keeping a regular check on the products being introduced on the website, in order to be relevant to the audience, to increase trafﬁc & spend.
Continuous refreshing of ads to create brand awareness for the events taking place in Hamlin, thus improving the revenue.
Ran several Display Campaigns in Google Paid Account for GDN beneﬁts.
For some essential events like Mother’s Day, Tax Appeal, Christmas Appeal, shifting the keywords asking for bids more than $2 from Grant Account to the Paid Account, to improve its visibility.
Regular restructuring of campaigns in order to keep it properly themed & intensify campaigns in order to increase shop revenue & donations.