Small Business SEO Strategies For Marketing On A Budget

Do you really need a BIG marketing budget to rise to the top of search engine rankings? Of course you don’t!

Believe it or not, there are many effective SEO strategies that can do wonders for your rankings and don’t cost a thing. Here, we list out some of the most effective SEO strategies that small business can practise on a tight budget:

1. Content Marketing Is The Key

You may have come across the SEO proverb, “Content is King!” And you’d be right to pay attention – content is at the heart of good SEO.

Luckily, content marketing is something you can do for free or at low cost. You can create content yourself and share it online, or you can hire a content writer for a reasonable price through platforms like Airtasker or Contentmart. Content writers will optimize your content and help you rank for branded and non-branded keywords. They can proofread the content on your site and add meta titles & descriptions. Regular content sharing will help you score high in SEO.

2. Practise Effective Link Building

Link building is another effective SEO strategy that you can implement on a tight budget. A smart way to get genuine backlinks is to reach out to high quality sites and get them to link back to your content. In order for them to do this, your content should be well-researched, useful and informative.

The best backlinks you can get are from .edu and .gov sites, and the more high authority backlinks you have the higher your SEO ranking will be.

3. Do An SEO Audit and Make Relevant Changes

One of the best SEO strategies you can implement on a tight budget is to perform an SEO Audit. There are various SEO Audit tools, such as SEO Optimer, THE HOTH, SITECHECKER, MySiteAuditor, SEO SiteCheckup, SEOMATOR, etc.

These tools can help you find the flaws in your website’s SEO and suggests improvements you should make to increase in your rankings. Some of the factors of consideration may include:

Keyword usage and consistency
Number of Backlinks
Website loading speed and the factors that are affecting it
Correct Metadata Length
Use of H1, H2 and H3 tags
Content to HTML ratio
Image ALT Attributes
Broken Links

The screenshots below show some of the highlights of one of these SEO Audit tools:

4. Google My Business Page Setup and Optimisation

Google My Business Page set up is one of the most effective and affordable SEO services for your business. You can easily set up your GMB page by yourself for free.

You need to optimize your GMB page for content, media, NAP (Name, Address, Phone No.), consistency, etc. You can also add your offers now on your GMB page through the “Posts” option. You also have the “Video” option that lets you add videos alongside images.

You can also boost the reviews on your Google My Business page through email marketing. Learn how to do this here!

5. Optimize Using the Keyword Planner

Keywords are the fuel that drives SEO. You can optimize your content for keywords using a tool like Keyword Planner. You as the marketer of your own business should know how people search for you and the terms they use. Therefore, you create your own set of keywords by narrowing down keyword trends and suggestions. Sprinkle the effective keywords throughout your content, following basic SEO writing rules, and your rankings will increase.

6. Utilize Free Marketing Plugins

There are many free marketing plugins available online that could help you with your Search Engine Optimisation goals. You can learn about which ones are best for your business here – Top Marketing Plugins For WordPress sites.

These low-cost SEO strategies can help your business grow through increased website traffic and sales. So, if you are a small or medium-sized business and don’t have a large budget, follow our advice and contact us if you need any assistance.