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Recently Added Head of Marketing in our Network

Ashish Mehta

Ashish MehtaProfile Badge IC

Marketing Consultant14.6 Years of Exp

17+ Years of professional digital experience with multiple competencies in Marketing. Wide array of real practice with driving digital business for APAC and US markets across multiple Industry verticals, products and services. Passion to unleash digital for businesses. Contributing MQLs to sales pipeline for varied ticket sizes from 100 K 500K USD across Startups, SMBs and Enterprises.

Sasi Dharan M

Sasi Dharan MProfile Badge IC

Director of Marketing8 Years of Exp
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Experienced marketing professional with a career spanning approximately eight years in business operations, marketing and business development, recognized for a strong track record in problem resolution and consistently achieving business targets.

Karan Bhargava

Karan BhargavaProfile Badge IC

Digital Marketing Head9.1 Years of Exp
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  • AppsFlyer
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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”Passionate, data oriented marketeer/entrepreneur who believes in hard-work, creativity, excellence and speed. With 13+ years of multifaceted experience working locally and globally especially in MENA, APAC, AMER region.Strong experience in cross functional collaboration and liasoning with functions like Sales/Product/Eng/Partnerships/UiUx/Legal/Analytics. Have led marketing teams with annual marketing budgets ranging from 5-6 crore inr for brands like IIFL, Google and Samsung.Ventured into entrepreneurship as well by founding coconutanna.com, an ecommerce platform delivering fresh coconut water at doorsteps. Mainly into monthly subscriptions, very similar to how a country delight or milk basket operate.

VENKAT KRISHNA STALIN

VENKAT KRISHNA STALINProfile Badge IC

Associate Director Sales, BD & Marketing (Business Consultant)12.4 Years of Exp
  • Adobe Experience Manager
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With over 12 years of experience in strategic marketing, brand development, and product marketing, I specialize in transforming brands into market leaders through data-driven insights, innovative storytelling, and go-to-market (GTM) strategies. My expertise spans in brand transformation, product lifecycle management, category creation, and revenue acceleration, ensuring that brands not only launch successfully but also sustain long-term growth.

Rahul Nayak

Rahul NayakProfile Badge IC

Director of Marketing & Growth12.1 Years of Exp
  • Adobe Analytics
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ahul is a marketing and growth leader with 7.5+ years of experience scaling brands across India, USA, UK, SEA, UAE, and global markets. He has driven multi brand expansion, large scale revenue growth, and full funnel performance transformation across proptech, consumer, and B2B ecosystems.As Director of Marketing & Growth at Nestaway, he led GTM, brand, performance, organic, and P&L initiatives for three brands delivering 360% revenue acceleration, 260% SEO growth, a surge in monthly conversion from 7,000 to 18,000, and a 27% rise in market share. He built and mentored a 14 member team, drove a record 11.7 ROAS, elevated website conversion from 2.6% to 7%, and delivered 223% YoY growth in the first year.Previously, as Performance Marketing Lead at Team Pumpkin, Rahul managed a 21 member team and 18+ global clients across India, UAE, SEA, the US, and the UK. He led budgets of INR ₹18 crore+, scaled B2B pipeline by 3.5X, increased SQL acquisition by 220% QoQ, and built ABM engines integrating 6sense, HubSpot, and LinkedIn. For D2C clients, he delivered ROAS of 4-8X, grew revenues beyond ₹330 crore, and expanded online market share from 12% to 36%.Rahul began his corporate journey at K12 Techno Services and Upwork, where he consistently reduced CAC, scaled paid and organic acquisition, and drove measurable business impact across multi country campaigns.Rahul’s journey didn’t begin in a classroom it started at age 14 with a strong curiosity to build things, solve real world problems, and deliver results. Choosing to drop college and take the tougher, unconventional route shaped his belief - "True growth comes from action, not just theory."Rahul build marketing as a predictable, scalable growth engine turning bold ideas into measurable outcomes. He lead by inspiring ambition, ownership, and fearless execution. He thrive on building high performing, data driven teams that push limits. Entrepreneurial at heart, he see challenges as opportunities to redefine what’s possible and empower people to deliver transformative business impact.

Prashant Main

Prashant MainProfile Badge IC

Deputy Director of Marketing41.2 Years of Exp
  • Ahrefs
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  • Claude
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  • Gemini
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I help B2B SaaS and technology companies turn marketing into predictable revenue. With 18+ years in global marketing across APAC, EMEA, and North America, I’ve built GTM engines, led demand generation motions, and developed ABM programs that consistently accelerate enterprise pipeline.I specialise in scaling marketing functions, improving attribution and marketing ops systems, and aligning marketing with revenue teams for faster deal cycles. My experience includes leading multi-region launches, managing large budgets, building high-performing teams, and partnering with sales, product, and RevOps.If your organisation is looking to strengthen GTM strategy, elevate brand presence, or build a predictable demand engine, I bring deep expertise in Martech, ABM, content strategy, and full-funnel growth execution.

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Case Studies of Tech Companies

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When Your Startup Needs a Head of Marketing

Most early-stage founders handle marketing themselves. They run campaigns, write copy, and experiment with channels. That makes sense at first because you know the product, you know the customer. Also, it feels practical as you save cost, stay lean, and figure things out internally.

And for a while, it works. But at some point, it stops working. Growth slows, messaging drifts, and decisions start piling up. Marketing stops being a task and becomes a system that needs ownership.

That's usually the moment when the question shifts from "Can we manage this?" to "Should we hire the head of marketing now?"

Deciding when to hire a head of marketing isn't a staffing call. It's a growth call.

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What a Head of Marketing Actually Owns

This role isn't about doing more marketing. It's about taking full ownership of the areas that move your company forward and answering for results.

Growth Strategy

They define your go-to-market approach, identify your ICP (ideal customer profile), and choose the channels worth investing in. Also, they connect product strengths to market demand, ensuring every campaign ties back to measurable growth outcomes and revenue.

Brand and Positioning

They craft a narrative, shaping how your startup is understood. Also, the director of marketing clarifies messaging, sharpens differentiation, and ensures consistency across the website, sales conversations, and campaigns.

Demand Generation

They build a repeatable pipeline engine that fills the top of your funnel with qualified leads. Their job also includes moving beyond one-off campaigns to structured systems across inbound, outbound, and partnerships that consistently generate qualified leads.

Team and Systems

They hire the right marketers, set up the tools, and build processes so marketing doesn't depend on individual effort. A great head of marketing makes the function sustainable, not just busy.

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5 Signals You Need a Head of Marketing Now

Founders often sense the gap before they can name it. Here are five signs the timing is right or long overdue:

Growth Has Plateaued

You have channels running. But traffic, leads, or conversions have stopped improving despite ongoing efforts. That's a strategy problem. Someone needs to own the full picture and optimize across it.

No Clear Positioning

Ask three people on your team to describe your product to a new customer. If you get three different answers, your positioning isn't working. A head of marketing fixes that and makes sure it holds.

Marketing Feels Reactive

Campaigns happen randomly without a clear roadmap. There's effort, but no structured plan guiding priorities or measuring impact over time.

Sales and Marketing Are Misaligned

If your leads aren't converting or the sales team keeps complaining about quality, that's a structural problem. It's a sign to bring in a head of marketing to define what a "good lead" actually looks like.

Founders Are Stretched Thin

When the founder is still approving ad copy and writing email campaigns instead of focusing on product and growth, marketing is a bottleneck. That time has a real cost, decisions slow down, and strategic work gets pushed aside for tactical tasks.

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Must-Have Skills When You Hire for This Role

Not every experienced marketer fits an early-stage startup. The right hire builds, not just manages.

Strong GTM Experience- Understands how to launch, test, and scale channels based on stage.

Comfort With Data, Metrics, and Revenue- They make decisions from numbers, not instinct alone. They track CAC, conversion rates, and pipeline, not just impressions or clicks.

Team-Building Ability- They should have experience in building lean teams first and scaling functions as growth demands.

Brand and Revenue Balance- The best candidates can craft a compelling story and tie it to revenue outcomes. They know when to invest in narrative vs immediate lead generation.

Hands-On Execution Mindset- They are willing to write, test, and iterate before building a full team.

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Conclusion

There's no perfect timing, but a right moment. When marketing starts slowing growth instead of driving it, it's time to act. The decision to hire a head of marketing defines how predictably a startup scales next.

Frequently Asked Questions

Uplers provides sourced talent, ensuring a seamless hiring experience. Our efficient process ensures profile shortlisting within 48 hours, allowing you to swiftly onboard qualified professionals within just 2 weeks. Additionally, we prioritize client satisfaction with our flexible terms, including a 30-day cancellation policy and a lifetime free replacement.

You can get the top 1% of sourced profiles in less than 48 hours through Uplers. Once you finalize one of the most suitable Head of Marketing, Uplers takes care of the entire hiring and onboarding formalities. This typically takes 2-4 weeks depending on your requirements and decision-making time.

The modes of communication through which you can get in touch with a hired Head of Marketing include:

  • Email
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  • Messaging apps such as WhatsApp, Slack, or Microsoft Teams

Uplers offers a 30-day cancellation policy at no extra cost and lifetime free replacement.

The average cost of hiring a Head of Marketing from Uplers varies depending on the experience level and your requirements. Refer to our salary guide for the latest market-aligned compensation insights.

View Salary Guide For 2027

At Uplers, our screening process ensures a thorough evaluation of candidates' language proficiency, facilitated by our AI-vetting technology. Beyond linguistic skills, we prioritize cultural fitness to ensure seamless integration within your team, fostering a harmonious work environment and seamless collaboration.

A Head of Marketing drives brand growth and revenue by creating a clear strategy aligned with business goals. This role defines target audiences, strengthens brand positioning, selects high-impact channels, and ensures consistent messaging. By tracking performance, optimizing campaigns, and improving customer acquisition and retention, a Head of Marketing turns marketing efforts into measurable revenue growth.

A company should look for strategic thinking, data-driven decision-making, and strong business alignment when hiring a Head of Marketing. Key leadership skills include team building, cross-functional collaboration, budget management, and execution of clear marketing plans. Expertise in brand positioning, demand generation, and revenue accountability is essential to drive measurable growth.

Positioning, messaging, and go-to-market strategy are defined by analyzing the target audience, market trends, and competitive landscape. A Head of Marketing plays a key role in clarifying the brand's unique value proposition, crafting consistent and compelling messaging, and aligning marketing with product and sales objectives. By selecting the right channels, pricing strategy, and launch plan, this role ensures the offering reaches the right audience and drives strong market impact.

Aligning marketing with sales, product, and leadership teams requires clear communication, shared goals, and measurable accountability. A Head of Marketing plays a central role in connecting these functions by ensuring messaging supports sales targets, campaigns reflect product value, and strategies align with overall business objectives. This role also strengthens collaboration, improves lead quality, and ensures every marketing initiative contributes directly to revenue and long-term growth.

Building and scaling a high-performing marketing team starts with hiring skilled talent aligned to clear business goals and defined roles. A Head of Marketing establishes structure, sets measurable KPIs, and creates a culture of accountability and continuous improvement. This role also invests in training, encourages cross-functional collaboration, and uses performance data to optimize processes. By combining strong leadership with clear strategy, a Head of Marketing builds a team that consistently drives growth and results.

Yes, a Head of Marketing can optimize performance marketing, demand generation, and brand campaigns by setting clear goals, defining target audiences, and selecting the right channels. This role tracks key metrics such as CAC, conversion rates, and ROI, then refines campaigns based on data insights. By balancing short-term performance efforts with long-term brand building, a Head of Marketing ensures marketing activities generate qualified leads, strengthen brand equity, and drive sustainable revenue growth.

Strong experience with analytics, attribution models, and marketing automation tools is essential for measuring performance and improving marketing efficiency. A Head of Marketing should understand how to track the customer journey, analyze conversion data, calculate CAC and ROI, and identify high-performing channels. Hands-on expertise with CRM systems, automation platforms, and reporting dashboards ensures accurate revenue attribution, better lead nurturing, and data-driven decision-making.

Managing budgets, KPIs, and ROI across channels requires clear goal setting, structured planning, and ongoing performance tracking. A Head of Marketing allocates budget based on business priorities and expected returns, defines measurable KPIs for each channel, and monitors metrics such as CAC, conversion rates, and revenue impact. By continuously analyzing data and reallocating spend to high-performing campaigns, this role ensures efficient use of resources and maximizes overall marketing ROI.

Head of Marketing leaders drive customer acquisition, retention, and brand awareness through a clear, data-driven strategy aligned with business goals. A Head of Marketing defines target audiences, selects high-impact channels, and delivers consistent messaging to attract and convert prospects. This role also strengthens retention through lifecycle marketing and customer engagement, ensuring sustainable growth and long-term brand value.

A company should hire a Head of Marketing when marketing requires strategic direction, revenue accountability, and cross-functional leadership beyond campaign execution. A Head of Marketing provides long-term vision, aligns marketing with sales and product goals, manages budgets at scale, and builds structured growth plans. This role becomes essential during rapid growth, market expansion, rebranding, or when marketing needs to move from tactical support to a core revenue-driving function.