The Dedicated Programmatic Team clearly defines each campaign’s objectives, using carefully chosen DSPs, allocating plenty of quality inventory by using the right measuring tools and third-party verifiers to justify ad spend. They align platform picks with campaign goals & objectives and also ensure putting the right targeting tactics in place to measure it against your goals. They work on an automated, real-time bidding process that allows our clients to advertise to specific users in specific contexts and effectively reach specific target audiences.
90% of programmatic buying goes through Real-Time Bidding. Real-Time Bidding allows the teams better and quicker targeting, enabling ads to be bought and sold on a per-case basis, meaning only visitors who are in your target audiences will be subjected to the ad. Teams deliver ads accurately, according to the target options and trading parameters. In simple words, teams use AI and MA algorithms that channel a particular ad unit to the specific user at the time when it will be seen most likely. The Teams also interact with specific segments of consumers, targeting according to the device, geolocation, personal interests, and content.
The Teams are experts at understanding the nitty-gritty of each campaign and help you fulfill your goals of reaching the target audience with ROI generation. They adjust and optimize ads in real-time to test and improve the ad performance as well as have clear oversight on the ad spends. They measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign is launched. They execute campaigns in a fully transparent manner and continuously monitor optimizations and performance of it. Campaign insights are then utilized into wider marketing strategies to deliver lasting impact on future marketing plans.
The Teams make sure you reach audiences across devices; on mobile, desktop, tablet, etc. They provide ongoing support for platform-specific issues, help you understand new features and hand-out best practice guidance. The Teams provide end-to-end solutions designed to help you make the most of new technologies and guide you on how to put data into better use to better understand the target audience's needs and advertise to the right audience always.
Teams can help you plan and outline your bids and media buying decisions. They provide expert opinion and advice for you to take full control of your digital marketing efforts. The Teams are always on their toes and tailor their solutions according to your varied needs. They take necessary steps like bidding and optimization, helping you respond to customers’ needs faster, etc.
The Teams start by understanding the direction a startup wishes to take when it comes to streamlining their programmatic advertising and then set out to achieve their targets. The Teams make sure that the start-ups that opt for us cost-effectively reach their target audience.
With the right bid and right buying tools, agencies can maximize the performance of any given campaign. The Teams have a wealth of experience and technical knowledge up their sleeves to improve the performance of your campaigns through data-driven optimizations.
Established firms and big companies require extensive efforts behind managing their ad bids. From media planning, media buying, troubleshooting, data structuring to segmentation for further marketing purposes in your campaigns, and providing full-service management for your ad campaigns including display, search, and video our teams can do it all.
|On-page Analysis and Recommendations|
|Local Search Optimization & Citation Management|
|Expertise of Tools (Moz, SEMRush, Ahrefs, Screaming Frog)|
|E-commerce Store Optimization|
|SEO & Content Marketing Strategies|
|Project Management & Reporting|
|Analysis & Tracking|
|Online Reputation Management and Strategies|
|Website Audit and Review|
Our Teams are versatile, trained in both technical skills and marketing strategy. On top of being trained across multiple DSPs, they are also responsible for creative trafficking, campaign planning, channel strategy, and testing. They look at each of your challenges individually and holistically. The Teams are trained to look after the execution and proper implementation of all your campaigns. The Teams have hands-on experience on various tools namely DV360, DCM, Sizmek, Adobe Advertising Cloud, etc. and they keep brushing up their knowledge as per the industry trends.
Our approach is always client first and delivering in their best interest. We are a 100% independent company and have no trading alliances with technology companies or publishers. We also believe in a customized approach and hence have the option of using multiple DSPs. Using the right DSP is one of the mindful decisions the Teams make. Teams pay attention to the selling points and unique value propositions to weigh when making their DSP selections.
Instead of spending hours every month on creating reports Teams automate the tedious data pulling and spend time on what matters, getting results. With supermetrics, the team can see what’s working and what isn’t at a glance. And by identifying the gaps they focus on creating new ad groups, optimizing existing campaigns, and replicating the highest performing ad variants. The best part of this, it helps us follow a transparent process with our clients and to implement a meaningful and data-driven approach to reach the right people at the right time.
Statistically, organic website visits, see only 2% conversion. The Teams retarget 98% by ads that are contextual and relevant after a thorough analysis of customer individuality. This is a highly effective way to reach current and prospective clients when combining the right retargeting tactics and tailored messaging for conversion optimization.