Target the right audience at the right time
Partner with Uplers - a leading Programmatic Advertising Agency
Uplers isn’t just another Programmatic Advertising Agency; we help you hire
skilled talent - who are both culturally and technically fit.
- 100+ Qualified Professionals
- 7000+ Clients
- 9+ Years of Experience
We are rated 4.5 out of 5 on average across 90 reviews
We are rated 4.5 out of 5 on average across 526 reviews
Trusted by Global Brands
Hire the best, leave the rest
Our 4-step hiring process to get you going.
Share your
requirements.
We shortlist the most suitable talent.
Select the right fit for your business.
Remote Onboarding & Support.
Technical Skills of our
Programmatic Ad Experts
- Contribute to the development and execution of market strategies for Programmatic Ad campaigns, including developing roadmaps, test plans, and risk/benefit analysis.
- Creative A/B testing and sharing campaign insights with creative team including using DCO.
- Planning, execution, optimisation and scaling of brand awareness, performance and App install campaigns across all major DSP like DV360,TTD, MediaMath.
- Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS.
- Multi DSP experience including DV30, TTD, Amazon, MediaMath, Inmobi and Xandr.
- In Depth knowledge of DV360 feature, functionality, execution, bidding strategies, PMP deals and optimisation.
- A granular level and demonstrate hands-on knowledge of Ad trafficking majorly in DCM and tags generation.
- Core understanding of conversions tracking and attribution including Floodlight pixel/Custom variables creations, conversion setting, lookback window.
- Hands-on experience of managing Standard, Dynamic, Video, CTV ads at execution and planning level.
- In-depth understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad network and DCO.
- Working knowledge of Google Analytics Setup, Optimization & Integrations.
- Fair understanding of using brand safety tools like Double Verified and IAS.
- Working experience on DataXu and Sizmek.
- Basic understanding of other marketing platforms like Facebook and Google Ads.
- Prepare report automation using data aggregator tools like Google Data Studio & Supermetrics.
- Hands-on experience with finance & invoicing for programmatic ad spend.
- Proficient with Programmatic API for dynamic creatives and data automation.
- DV360, DCM and Google Analytics certifications.
The Uplers Advantage
Skip sourcing
Eradicate the long and tedious process of sourcing candidates to find the right fit.
No pre or post-hiring responsibilities
From helping you build a great team to managing them (HR and Payrolls) - we will take care of everything.
Save on Salary
Uplers saves you up to 50% on salary over local talent without compromising on quality.
Beat Talent Crunch
Access a pool of experienced candidates and hire full-time Programmatic Ad Experts.
Security and Compliance
Keep your data safe and secure with Uplers' global data protection and compliance standards.
No Obligation Interview
Interviewing a candidate does not obligate you to hire them. We recommend other profiles if you're not satisfied. No questions asked.
What our clients have to say
Blinds In Print Blinds In Print
Cameron West
ScaleForce ScaleForce Wilco van Duinkerken
DirectiveConsulting Directive Consulting Chris Wight
Ranking Carolina Ranking Carolina
Uplers are legit team of programmers and coders. Any project you partner with on the uplers team comes out with elegant codes and unparalleled support, a true partner.
Tommy Sugishita
Studio Marche Studio Marche
Alisha Dunsford
Smooth Solutions Smooth Solutions
Uplers are a pleasure to work with. Their services, monthly reports and communication have exceeded my expectations. Top notch company, I highly recommend.
Brandon Harris
National Geographic National Geographic
Excellent service, quality code, lightening fast turnaround and at an unbeatable price. National Geographic loves the Uplers team!
Susie Murphy
Get Reminded Get Reminded
Tim Nicholas
Global Info Global Info
An excellent work was done by the Uplers team. The team's approach was professional and the delivery was on time while getting the issues fixed within the budget.
Syed Mohiuddin
Bradley &Parker Bradley & Parker
Bruce Kersten
Fox Corporation Fox Corporation
Great service. Incredibly fast turnaround and flawless work. Somehow you even anticipated things that I didn't think of myself. I wish I'd discovered Uplers years ago.
Vijay Sudan
When you hire pre-vetted Programmatic Consultants from us, you save up to 60% on salaries.
Download the Rate CardReasons why Companies prefer Uplers’ Dedicated Programmatic Teams over others
Automate Ads Buying
90% of programmatic buying goes through Real-Time Bidding. Real-Time Bidding allows the teams better and quicker targeting, enabling ads to be bought and sold on a per-case basis, meaning only visitors who are in your target audiences will be subjected to the ad.
Our Programmatic Marketing Analysts deliver ads accurately, according to the target options and trading parameters. In simple words, teams use AI and MA algorithms that channel a particular ad unit to the specific user at the time when it will be seen most likely. The Teams also interact with specific segments of consumers, targeting according to the device, geolocation, personal interests, and content.
Real-time Measurement and OptimizationUnlike other programmatic advertising companies, our experts understand the nitty-gritty of each campaign and help you fulfill your goals of reaching the target audience with ROI generation. They adjust and optimize ads in real-time to test and improve the ad performance as well as have clear oversight of the ad spent.
They measure exactly how a creative campaign, or overall targeting is performing as soon as the campaign is launched. They execute campaigns in a fully transparent manner and continuously monitor optimizations and performance. Campaign insights are then utilized into wider programmatic advertising strategies to deliver a lasting impact on future marketing plans.
Multi-channelThe Ad Marketers make sure you reach audiences across devices; on mobile, desktop, tablet, etc. They provide ongoing support for platform-specific issues, help you understand new features and hand-out best practice guidance.
The Teams provide end-to-end solutions designed to help you make the most of new technologies and guide you on how to put data into better use to better understand the target audience's needs and advertise to the right audience, always.
Execution & AdvisoryTeams can help you plan and outline your bids and media buying decisions. They provide expert opinion and advice for you to take full control of your digital marketing efforts.
The Teams are always on their toes and tailor their solutions according to your varied needs. They take necessary steps like bidding and optimization, helping you respond to customers’ needs faster, etc.
- What is Programmatic Advertising?
The programmatic advertising system has streamlined the online ads' buying and selling process. It's more efficient than before because it can automate many steps in a process that would have been carried out manually, such as ordering or setting up your campaign. Simply put, it's meant to replace human intervention with machine learning and AI-based optimization.
Understanding programmatic media buying requires a thorough knowledge of its terminology. Here are the important jargons that you may want to become familiar with:
Real-Time Bidding (RTB)
RTB is when inventory prices are decided through an auction in real-time. Both publishers and advertisers can participate. This is a cost-effective way to buy media targeting a large audience.
Private Marketplace (PMPs)
PMPs have restrictions on who can participate. They are reserved for the selected advertisers on an invite-only basis.
Programmatic Direct
In this case, a publisher bypasses the auction process by selling media inventory at a fixed cost per mille (CPM) to one advertiser or multiple advertisers.
Sell-Side Platform (SSP)
Enables publishers to sell video, mobile, and display ads automatically to potential buyers and in real-time. This includes ad exchanges, networks, and DSPs. It'd allow publishers to have greater control of their inventory and CPMs.
Demand-Side Platform (DSP)
This is the software that enables agencies and advertisers to buy ad inventory cross-platform.
Ad Exchanger
This is the way suppliers feed inventory to an ad exchange. A DSP connects to an ad exchange, enabling the sale and purchase of ad space between advertisers, agencies, networks, and publishers. The bidding process can then be used to determine inventory prices.
- Benefits of Programmatic Advertising
The budget benefit is excellent!
Programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory. Moreover, you can access a pool of online inventory instantly. DSPs allow marketers to quickly access the market and purchase online media inventory from several publishers worldwide.
With the help of programmatic platforms, companies can access inventory in all shapes and sizes. In addition, publishers benefit from the higher demand during programmatic procurement. In this way, they can monetize traffic effectively and sell impressions at competitive rates.
Here are a few additional benefits of programmatic advertising:
A better targeting strategy.
A platform that allows you to target so many different tactics across devices in real-time is hard to find.
Campaign management made easier.
You can visualize success in one place by consolidating your campaigns across devices and formats.
Ad inventories are easily accessible.
The algorithm allows advertisers to access inventory across various exchanges at once and does the heavy lifting for them in bidding.
Transparency.
In programmatic advertising, advertisers and publishers have real-time access to data about ad placements and activity, which maximizes transparency.
Frequently Asked Questions
How much does programmatic advertising cost?
With Programmatic Advertising, CPM can vary greatly depending on many factors, such as your audience's geo, average CPM rates by industry, quality of ad space, page views, business vertical, and many others. The web ad cost shall also depend on the chosen formats and channels; for example- video ads are usually more expensive than native, and native ads will cost more than online display advertising or mobile.
How long will it take to hire a programmatic expert from Uplers?
Within 48 hours of sharing your requirements, Uplers can shortlist the first batch of candidates from its pool of Programmatic Ad Experts. This process is comparatively easier and quicker than standard hiring methods. Hence, by following four easy steps, you will be able to hire the best within weeks, not months.
How can I track my project's development or progress?
We use PMS tools like Teamwork and ProofHub internally. However, we are always ready to accommodate the tool your team is more comfortable with.
Are real-time bidding and programmatic advertising the same?
Real-time Bidding only represents a part of programmatic ad buying, which is contrary to what people believe that the two terms are interchangeable.
Why should I hire a programmatic expert from Uplers?
Hire dedicated Programmatic Experts from Uplers and unveil an efficient way of executing business operations. Our talent curators take over the legwork and give you freedom from the tedious hiring process and even post-hiring responsibilities.
Do you provide a trial period for hiring a programmatic analyst?
Yes, our team understands what it takes to find a good fit for the job. Therefore, we provide a 14-day trial period for the candidate you shortlist.
