Hire proficient UI/UX Designers to build intuitive
design for apps, softwares, & websites.

Designing user interfaces is a crucial aspect of UX. The two share the same goal - providing a positive user experience. UI is how you interact with the product, whereas UX is how this interaction feels.

Hiring dedicated UX designers will help ensure your product makes sense for the user by creating logical paths that lead from one step to another. On the other hand, hiring an expert UI designer ensures each page visually communicates that path.

UI design plays an essential role in solidifying that first impression and getting users into the actual experience the UX designer worked so tirelessly to create.

So, what are the tasks of a UI Designer?

• Create interfaces that accurately capture the brand's personality, voice, and values
• Create aesthetically pleasing interfaces that elicit a positive response from the user
• Hire UI Designers who design interfaces and interactions that maximize conversions

User Experience Designers improve a brand's chances for success by designing considering the user's perspective.

They may work on wireframes and low-fidelity prototypes for a website; however, they spend most of their time researching, testing, and validating.

Next, let's take a look at their responsibilities:

• Conducting competitor analysis that will help innovate the UX design
• Accumulating industry data and statistics to learn more about the audience and their preferences
• Wireframing and prototyping
• Development planning, testing, and iteration

Customers have specific requirements in mind when they download an app. They might not be able to articulate it, but they intrinsically know it.

Uncovering such needs is the work of a UX designer. In other words, a UX designer knows all about uncovering a problem and creating a solution.

Without UX designers, app versions would not change much.

WhatsApp did not have Read Receipts till it was almost five years old. When privacy became an issue following the Edward Snowden fiasco, it allowed end-to-end encryption.

All these are the work of top UX designers.

UI makes an app as easy to use as possible. It aims at offering the maximum number of features with a minimum number of layers.

This is essential to the success of the app, since people dislike complexity. An average user has between 6 and 20 apps on their phone and they would like the interface to be as intuitive as possible.

UI aims at making the learning curve less steep.

Too much clutter is confusing and sensory overload. So is absolute minimalism, with tons of white space and icons without labels next to them.

Top UI designers aim at a golden mean.

It might vary between UI/UX designers. I employ a 5-stage process.

• The first step is to consult with the product manager and understand the context of the product—i) what is the goal (increasing circulation or revenue generation), ii) who is the audience (age, gender, location), iii) what is the revenue model (freemium or premium or ad-supported).
• The next step is research. What are the rivals doing? If there are no rivals that are comparable but parallel services offering (such as Zoom and Skype are not rivals but both are in the same category viz. VoIP clients).
• After research comes analysis and brainstorming.
• Then mockup and design (or vice versa).
• The last step is alpha testing.

That would entirely depend on the level of maturity. Without resorting to wordplay, a new app that has been designed and released without much thought to UX and UI can be fixed quickly. The flaws are really obvious.

An app that has been in development for 5-9 years is harder to change. A drastic overhaul might see the customer base drop off dramatically. Thus new UX/UI has to be introduced over several versions.

Without any doubt redesigned Facebook (the web version). There is an Edit Profile button, Menu, Settings, a sandwich icon, and a sidebar with shortcuts to some of these. No one can remember which does what.

A simple swipe-down bar with a three-layer menu would have been easier.