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Remote hiring 101: How to hire SEO specialist remotely

  • Aayush Gupta
  • April 25, 2022
Remote hiring 101: How to hire SEO specialist remotely

With emerging technologies, ever-changing working styles, and post Covid-19 accelerated dynamism, businesses have dramatically changed the way they source and hire talents.

Today, traditional workplace and age-old hiring methods are fading away, and organizations are quick to grasp this new model efficiently and effectively.

Businesses are now looking for new skills, talent diversity, and geographical inclusions more than the in-person requirement or native-inclination candidate profiles. The same stands true for hiring SEO specialists remotely.

Thus, these factors are more important than ever.

As per the statistics of LinkedIn’s analysis of work trends in 15 countries

  • Most of the tech-demand jobs for 2021 and the present can all be done remotely
  • The demand for new tech-side jobs is on the rise. 150% increase in the next five years.

Looking at the report of the World Economic Forum

  • More than 80% of employers plan to expand their business through remote working.

In this blog, we will discuss the urgency, significance, and procedure of hiring SEO specialists remotely. Keep reading!

What do these Remote Hiring statistics suggest?

Hiring managers and HR heads must rethink their hiring process to win this war.

Moving with traditional recruiting and talent development will hinder the eventual progression of the business.

Let’s talk about some numbers, as per Buffer’s The State of Remote Work 2021 report:

  • More than 90% of the employees have agreed that they would like to work remotely for the rest of their career cycle.
  • 95% agreed to encourage their friends and colleagues to choose remote jobs over traditional workplace jobs.

And, looking at the hiring manager’s perspective, as per the study conducted:

  • More than 60% of the US companies are now interested in hiring remote talents.
  • More than 35% of the hiring managers agree that there’s 168% growth in work completion effectiveness after hiring flexible talent.
  • Hiring managers now look for dedicated remote talents 55% more aggressively than hiring from locals.

Please think of this as advice; when you are complacent about the changing structure of the business, it will cost you in terms of your competitors.

Since many still think that it’s the post-covid phase where remote working culture is on the rise, and as the situation will subside, the workplace culture will be reinstated.

Here are some statistics that show that Covid-19 only accelerated the process of remote working.

But, it was the pre-2020 phase where both; companies and employees were gradually sliding to remote line-of-work.

Hire remotely
Source: nira.com
Hire remotely
Source: nira.com

So, these statistics indicate that remote working isn’t a trend. This article will shed light on its benefits, but for now, it is essential to understand that enabling this will help you to be competitive and relevant in the field.

hire SEO specialists remotely

How to hire SEO specialists remotely?

Remote hiring SEO specialists can help your business step into new horizons of expansion. However, it isn’t a cakewalk. You have to choose the right candidate for the work to be done efficiently.

It is a tracking process that helps you find the right candidate for the profile.

The process of building the SEO specialist profile:

Step 1- Create an SEO profile

It is essential to understand the SEO role. To get the right fit for the job, you need to understand the job inclusions.

Check whether the prospect SEO specialist has the right skills or not.

It may range from the border aspect of SEO strategy to basics like on-and-off page optimization, internal links, meta tags, online marketing, quality content, website keywords, page audit, link building, and understanding analytics and rankings.

Step 2- Create a job description for an SEO specialist profile

Once you finalize the right skill-set for hiring an SEO specialist role, create a brief job description as per the requirement.

To get successful hiring, you need to understand what is required as per your company’s goals and future expectations.

Step 3- Create a SEO specialist job description

Sample job description

“We are looking for an SEO specialist who loves data and focuses on driving key metrics for optimum business performance. This might be a great opportunity if you feel you’re the right person.”

{name of the company} is looking for an expert SEO specialist who is passionate about all things SEO. The ideal SEO specialist will be responsible for supporting and executing the SEO team (content and SEO).

About {company name}

Here you can talk about your company (insert 3-4 sentences). Share the goal, mission, vision, and also about your service.

Roles and responsibilities of an SEO specialist

As an expert SEO specialist in our company, you will be responsible for:

  • Choose the best practice, audit-change-reform the current website structure, and work on content, linking, and other SEO factors for the targeted keywords.
  • Work and collaborate closely with our marketing team and implement the best link-building strategy to drive traffic with content creation.
  • Research and execute the most efficient SEO recommendations.
  • Keep up with the latest SEO trends and practices.
  • Monitor the performance metrics, and see if the strategies are working.
  • Be open with the non-performing strategies and should be able to change the process accordingly.
  • Work on optimizing copies and landing pages.

 

Job Requirements to hire an SEO Specialist

Our ideal SEO Specialist will possess the following qualities:

  • Extensive knowledge of website analytics software
  • HTML and CMS are both valuable skills to have (WordPress)
  • Understanding of search engine algorithms and ranking considerations
  • Ability to work independently as well as part of a team
  • Excellent communication abilities, both written and vocal

 

Tip

Remember that you’ve already determined what talents are required to succeed in the role while creating your applicant profile.

This is where you should include your “must-have” skills and a few “nice-to-have” skills. An SEO Specialist, for example, should be familiar with Google Analytics and have some visual design experience.

Step 4- Selecting the ideal candidate to hire as an SEO specialist

This is the most crucial step, even after creating the right SEO profile and SEO specialist description.

This is where Uplers come into the picture. We eradicate the tedious process of sourcing the right candidate.

SEO marketing expert

Top interview questions to ask an SEO marketing expert

Interviewing potential candidates when you want to hire an SEO specialist can be a daunting task, but asking the right questions will help you make the best decision for your business.

By asking these questions, you’ll be sure to find an SEO expert who can help you reach your online marketing goals.

  • What is your experience with SEO (search engine optimization)?
  • What strategies do you use to improve SEO?
  • Can you provide examples of successful SEO campaigns you’ve worked on?
  • How knowledgeable are you about current SEO trends?
  • As a part of your SEO strategy, can you do keyword research, social media, and link building and are aware of Google analytics?
  • What tools do you use to track and measure SEO progress?
  • What do you think is the essential element of SEO?
  • How often do you update your clients on their SEO progress?
  • As a part of your digital marketing strategy, do you collaborate in terms of marketing and brand awareness?
  • Are you familiar with internal linking, meta tags, knowing the trend, like Google search, and the importance of quality content?
  • Do you have any references I can speak to?

 

Hire SEO specialists globally

How hiring global talent can benefit your business?

Variety of talent pool

When you open your doors for global hire, you not only add diversity to the workforce but also expand the breadth of experience, giving greater mobility.

International hiring enables the organization to be more inclusive of different cultures. When businesses become more collective in creating a large talent pool, they effectively increase productivity.

Companies that hire dedicated resources from the international market are more likely to adapt to many multi-forum strategies.

Relax financially

This applies significantly to tech and digital hiring.

Let’s say you are a digital marketing company and in need of an SEO specialist who is an expert from the SEO industry. Why not hire from India?

India is a place that houses many well-versed, knowledgeable, and linguistically-skilled SEO specialists.

Look around you; many tech giants’ CEOs are Indians. If you are thinking otherwise, it’s time to rethink your hiring strategy and demographics again.

When you hire pre-vetted talents from India, you save 30% on salary without compromising the quality.

Reduce stress

You are looking to hire an SEO specialist. Someone who is an expert in the digital marketing field.

It’s essential to ask the right questions to ensure you’re hiring the best SEO specialist for the job.

Stop talent hunting

How do we attract and retain remote employees?

Offer remote employees the opportunity to work from home without asking them to relocate.

This is one of the most popular perks for remote employees and can be a great way to attract top talent.

Provide them with the necessary marketing tools and equipment.

Ensure that you provide your remote employees with everything they need to do their job, like the system, internet connection, or anything else that is required for the job.

Set clear expectations: It’s essential to set clear expectations for your remote employees regarding their job duties and responsibilities. This will help them stay focused and on track.

Stay in touch regularly: Make sure to stay in touch with your remote employees regularly, either through video conferencing, chat software, or phone calls.

Offer them training and development opportunities: One of the best ways to keep your remote employees engaged and motivated is to offer them training and development opportunities.

Hiring global talent can be an excellent way for businesses to improve their productivity, attract top talent, and reduce costs.

But before you can reap these benefits, you need to overcome some common obstacles like language barriers and maintaining motivation.

By doing your research and using a questionnaire, you can easily find the right remote worker for your business.

Uplers: Hire pre-vetted, dedicated SEO professionals

Uplers allow you to hire the right, pre-vetted, dedicated SEO experts for your business.

With our stringent, carefully curated filtering process of the candidates, you interview only the best candidates when you work with us.

Understand our 4-step hiring process

  • Once you share the requirement with us, we take it right into our priority.
  • We shortlist only the best candidates
  • You select the right fit for the position
  • We assist you in remote on-boarding and support

Why Uplers: Understand the hiring advantage

Skip the tedious process: We ensure that we eradicate the tedious process of sourcing candidates with our process.

Salary saving: When you hire pre-vetted clients from Uplers, you can save up to 30% on salary without compromising the quality.

Save yourself from pre-and-post hiring hassle: We help you build a great team and even manage the payrolls.

No more talent crunch: We have a pool of talents with excellent niche skills, commendable verbal and written grasp, and leadership skills.

No-obligation: When you are in the process of hiring, you don’t necessarily

 

Are you looking for SEO marketing experts? Get in touch with us, and we’ll matchmake you with the best talent!

Aayush Gupta

Aayush Gupta

Associate Director, Brand Marketing
Aayush brings an inquisitive, rational and dedicated approach to brand marketing.