As NIQ and GfK we come together and celebrate what very few companies have achieved, 100 years in business. We recognize what our forebearers understood – that changing our strategies and tactics is a business necessity.

We also know that strategies and tactics alone achieve little without an engaged workforce, driven by a strong company culture. The right culture increases our ability to execute, thus creating a competitive advantage.

Company culture is a living, breathing organism, made up of diverse employees who frequently change and grow. Culture influences how people within our organization act, interact, collaborate, problem-solve, and make decisions. We know that strides made in the past to improve employee engagement are unlikely to be sustained without organizational commitment to continuous improvement. 

Our company culture (how we get work done) is shaped by our company principles, acting as a compass for our employees to understand our ways of working. These principles have been defined using lessons learned, identifying winning behaviors that increase our chances of achieving our strategic objectives.

Together, we need to infuse our culture with intentionality, and NIQ’s Company Principles represent our starting point.