i-Genie.ai is a market research and social listening company that analyzes social media data to provide insights to Fortune 500 clients like Bayer, Unilever, and L'Oréal Paris.

What i-Genie.ai Does:

Social Media Data Collection & Analysis – They gather data from platforms like Twitter, Instagram, TikTok, and others to track trends.

AI-Powered Insights – Use NLP (Natural Language Processing) to analyze customer sentiment and market trends.

Big Data Processing – Utilize Azure Cloud, Databricks, and PySpark to handle massive datasets.

Dashboard & Reporting – Generate reports and Power BI dashboards for clients to make data-driven decisions.

Technical Hiring & Expansion – They are growing their team to improve data pipeline efficiency and expand their product capabilities.

i-Genie.ai Business Model & Industry Type

i-Genie.ai operates in the AI-driven Market Research & Social Listening industry, providing data insights as a service to Fortune 500 companies like Bayer, Unilever, and L’Oréal Paris.

1. Business Model – Data Analytics as a Service (DaaS)

i-Genie.ai follows a B2B (Business-to-Business) model, offering insights to brands through AI-driven data processing and analytics.

🔹 How Their Business Model Works:

✅ Data Collection & Aggregation – Extracts data from social media platforms (Twitter, Instagram, TikTok, etc.).

✅ AI-Powered Analytics – Uses NLP, Machine Learning, and Big Data processing to analyze consumer sentiment and trends.

✅ Customized Insights & Dashboards – Provides interactive reports & dashboards via Power BI for decision-making.

✅ Subscription-Based or Project-Based Revenue – Likely charges clients either monthly (SaaS model) or per project.

2. Industry Type: Product or Service?

🔹 Hybrid Model – Product & Service Combination

Product-Based Approach:

i-Genie.ai has developed a data analytics platform that automates the extraction and processing of social media insights.

Uses Databricks, PySpark, and Azure Cloud for large-scale data handling.

Service-Based Approach:

Provides customized research & reports tailored to specific client needs.

Offers data interpretation & consulting services to help businesses make data-driven decisions.

Conclusion: i-Genie.ai functions as a Data Analytics SaaS (Software-as-a-Service) provider with a strong consulting component.