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5 Digital Marketing Service Case Studies Every Business Should Know

5 Digital Marketing Service Case Studies Every Business Should Know

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Although almost every business has been decimated by the pandemic, digital marketing has remained strong. As the world continues to shift towards a post-pandemic era, businesses are looking to jump into the digital marketing bandwagon to stay afloat.

According to Statista, ad spending in the Digital Advertising market is projected to reach US$144,808m in 2020.

Clearly, digital marketing is the new way forward.

If you want to leverage the benefits of the world of digital and make your business stand out from the crowd, check out these 5 digital marketing service case studies.

1. Airtasker

Airtasker is a trusted community platform that connects people who want to outsource their day-to-day chores with people who can do it. In 2012, Airtasker was founded, bringing together more than 600,000 users ready to help each other with everyday tasks and errands, including cleaning, deliveries, office admin, and IT support. There is a total of $40 million worth of tasks has been created by individuals and businesses alike.

Key Objectives

Airtasker approaches Uplers for SEO support and they specified two digital objectives 

1. Link Building

Extensive link-building campaign to help with their rankings and grow their organic traffic.

2. Boost brand awareness.

In a short span of 10 months, Airtasker’s online traffic increased. Upler’s team of digital marketing experts can help you maximize your return on investment.

Total 30 authority links were secured by Airtasker. Check out the entire digital marketing case study- here.

How did it all work out?

Solution

  • Airtasker’s website performance was analyzed and optimized.
  • A link-building strategy was developed to target a relevant selection of high authority Australian websites and an extensive range of valuable links were secured.
  • With a far-reaching content syndication campaign, Uplers propelled Airtasker’s brand awareness to unprecedented heights.

Results Achieved

  • Airtasker’s organic traffic increased by 7251%.

Uplers delivered results, as we experienced large increases in traffic.

This happened recently when we appeared on page 5, which was a great improvement. Rankings led to a considerable increase in organic traffic to targeted category pages, and that growth continues to grow month after month.”

SIMON REYNOLDS- VP Marketing at Airtasker

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2. Ribs and Burgers

Ribs & Burgers is a premium quick-service restaurant brand, specializing in mouth-watering ribs, succulent steaks and burgers. They have layouts in 16 different locations around Australia, and several more in the UK and South Africa.

Key Objectives

Ribs & Burgers found it hard to tackle a significant gap between their brand recognition and sales. The geographically-specific awareness of the brand was quite low and the two main identified goals for Ribs & Burger were:

1. Drive local brand awareness

2. Increase sales in all the 16 Australian locations

Solution

  • Develop a local SEO strategy in collaboration with the Ribs & Burgers team, designed to achieve their goals of brand awareness and increased sales
  • Conduct a content audit of their local restaurant listings, and find geographically relevant keywords to optimize these pages
  • List the brand on all reputable local online restaurant directories in Australia
  • Link all branded location pages within Google Analytics to track traffic and activity
  • Manage and optimize the campaign over the course of a 10-month period

Results Achieved

  • 1,188 customers picked up orders from in stores
  • 1,414 users subscribed to the newsletter
  • 30,100 people contacted the business
  • There were 3527 orders placed through online directories Yelp, True Local, Hotfrog and Start local
  • 28% increase in unique website visitors
  • 105,944 people requested driving directions to Ribs & Burgers venues across all Australian locations

The local SEO campaign for Ribs & Burgers attracted over 2 million unique visitors to their website, which is a significant increase of 28% in just 10 months. Check out the full digital marketing service case study- Ribs & Burgers.

3. Digital marketing case study of Survival Emergency Solutions

Survival Emergency Solutions

The world’s leading provider of First Aid Kits for the workplace, home, vehicle, and outdoor activities.

Key Objectives

  1. To be the first choice for first aid kits in Australia 

2. To increase their reach, targeting a large audience who may require first aid kits in offices, homes, cars, or traveling.

Solution

Here’s how Uplers approached to achieve Survival Emergency Solutions’s objectives-

To become the first choice

  • Research

Uplers conducted a holistic research to find 8000 people searched for first aid kits every month on Google and there was just a need to drive these searches to the client’s website.

  • Website Optimization

Client’s website was optimized to match industry standard

  • SEO Optimization

SEO experts at Uplers ran a detailed audit based on competitor analysis and search trends to learn and implement the SEO recommendations.

  • Increased Brand Reach

Link building strategies along with influencer marketing was brought into the picture to track increased brand awareness.

Uplers has helped Survival Emergency Solutions acquire many credible links. Check out the full case study here.

Results Achieved

Ranking first on Google for its prime keywords like

  • “workplace first aid kit plus”
  • “snake bite bandage”
  • “first aid kit”
  • “first aid kit online”

4. BCNA

Breast Cancer Network Australia (BCNA) is the peak national organization for Australians affected by breast cancer and consists of a network of more than 110,000 members and 300 members groups.

Key Objectives

1. Increase traffic on the website

2. Spread awareness about the disease

3. Brand awareness

4. Increase donations

Solution

  • Extensive Keyword Research

SEO experts at Uplers started with an extensive keyword research based on the disease, symptoms and treatment to optimize the performance of awareness campaigns.

  • Paid Marketing

Keeping a close eye on the keywords and Google Account updates, well-optimized ad copies were generated to help BCNA spread awareness for its various events.

  • Display Campaign

To leverage the Google Display Network (GDN) paid display campaigns were created to boost ads visibility.

  • Mobile Campaign

A separate mobile-only campaign was executed for accounts where mobile search was performing well.

Results Achieved

  • Improvement in traffic

The number of clicks improved by 219%

  • Improvement in CTR

The CTR improved by 42%

Check out the full case study to understand how Uplers helped BCNA to spread awareness across 700 Thousand people in 240 days.

Also Read: 4 Performance Metrics to Measure Offshore Development Team’s Success

5. Choosewell

Choosewell

Choosewell Pty Ltd is an Australian Health Insurance Comparison service provider based in Melbourne. They have over 70 insurance advisors, who help save time, money and hassle by helping compare a selection of appropriate health insurance policies.

Key Objectives

  • Get Calls from Text Ads & Website

Receive calls from Google’s call extensions & through the website with a duration of more than 10 seconds

  • Compare Health Insurance Form Submits

‘Online Compare Form’ submissions.

  • Request a Call Back Form Submits

Submits ‘Request A Callback’ form on the website.

Solution

  • Google Ads Campaign

We created and implemented generic brand search and remarketing campaigns to gain some initial leads and boost brand awareness. 

  • Competitive Targeting Campaign

We generated and executed competitive targeting campaigns, financial year-end, and fund-raising campaigns to lower CPL (cost per lead), which helped in increasing lead flow.

  • Campaign Optimisation

Performed a/b testing for Google ads campaigns to decrease the CPC (cost per click) and increase the CTR (click through rate). 

Results

  • Increase in lead volume by 572%
  • Revenue increased by over 390%
  • A total of 758 calls received from text ads, website and landing pages
  • 3,491enquiries and leads from website and landing pages

Read the entire Choosewell Case Study to understand how the above feat was achieved.

Wrapping Up

A business must have the right marketing strategy to reach the right customers. It is never easy to come up with an effective marketing strategy. Developing a marketing strategy takes a great deal of time and skill. That’s why (digital) marketing is one of the most sought-after outsourcing services.

Businesses can save time and money by working with a digital marketing team.

Let us help you jump on the digital bandwagon and leverage it to help your business reach its full potential. Connect now!

7 Essential Roles for A Dedicated Digital Marketing Team 1

7 Essential Roles for a Dedicated Digital Marketing Team

Digital marketing is the third most popular outsourced services in the IT sector. 34% of businesses outsource their digital marketing services. Moreover, most new businesses invest over 50% of their budget in marketing. This reflects the importance of digital marketing services for every business and the need for an dedicated digital marketing team.

Is your digital marketing team efficient in drawing great returns from digital campaigns?

Issues with Building a Big Digital Marketing Team Inhouse

  • High Resource Cost: The cost of hiring in-house resource in tier 1 countries is way high.
  • Lack of Management Expertise: 65% of businesses have never had a regular digital marketing training. This creates a management gap, which might result in campaign failure and loss of budget.

dedicated digital marketing team - Lack of Management Expertise

Source

  • Scarcity of Talent: Businesses fail to find the right expertise inhouse.
  • Overhead and CAPEX Cost: A business is liable to pay the overhead cost and invest in the infrastructure, electricity and internet cost for each in-house employee.

Benefits of Building a Dedicated Digital Marketing Team Offshore

  • Finding the Right Talent: Outsourcing gives businesses access to a global talent pool.
  • Credibility & Ownership: A specialized digital marketing agency takes ownership of its resources and meets the security standards.
  • Focus on Core Business: Businesses can majorly focus on core business activities.
  • Practising Multi-channel Marketing: Having a big digital marketing team helps businesses benefit from multi-channel marketing.
  • Minimizing Risk and Drawing Results: A specialised team minimizes the risk of campaign failure and delivers better results.
  • Lower Resource Cost and No CAPEX: Offshore team from tier 2 and tier 3 countries have lower resource cost.

A dedicated digital marketing team might promise to be a cut above the inhouse team model, but businesses need to decide the right team structure for their team.

Essential Roles for a Dedicated Digital Marketing Team

1. Marketing Strategist

The quintessence of every marketing strategy is finding the right audience and reaching them in the most presentable way. The role of a marketing strategist is to take a broader look at the marketing perspective and giving the right direction to the execution team. The responsibilities of a marketing strategist include:

  • Identifying the right audience
  • Finding the right platform for targeting
  • Creating the right user journey
  • Understanding the keyword strategy
  • Aligning the remote marketing team with the actual business goal
  • Analysing the marketing pitch and content strategies
  • Establishing key performance indicators

The marketing strategists play an important role in defining the brand image and creating a broader-level strategy to be followed by the execution team.

2. The SEO Specialist

An important part of your execution team is the SEO specialist who makes sure that the content you produce for digital marketing actually performs in the search engine. The SEO specialist has various responsibilities that include:

  • Managing tools like Google Analytics and Search Console
  • Optimizing content to perform in search engines
  • Defining and implementing keyword strategies
  • Creating alt text, heading text, and metadata
  • Establishing key performance metrics
  • Conducting SEO audits

Your dedicated digital marketing team is incomplete without an SEO specialist.

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3. The Content Writer/Marketer

You need someone in your dedicated marketing team to actually execute your content strategies and give words to your marketing ideas. You need a content writer and/or a content marketer who could:

  • Create marketing blogs
  • Create content marketing plans
  • Strategize and create website content
  • Write marketing email copies
  • Develop great content for eBooks, infographics and white papers
  • Plan content outreach and content marketing
  • Work in coordination with the SEO specialist

The dedicated content writer/marketer you hire needs to have extensive SEO knowledge as well, so as to create brilliant content that performs.

4. PPC Manager

Paid advertising is the most crucial marketing investment, where PPC managers use various paid marketing channels to advertise offerings to the right target audience and meet campaign goals. The key roles of a PPC Manager include:

  • Segmenting target audience
  • Creating paid advertising copies
  • Strategizing and executing the right campaign structure
  • Deciding campaign goals
  • Executing the campaign
  • Analyzing and optimizing the paid campaigns
  • Monitoring various campaigns
  • Establishing key performance metrics

A specialized PPC Manager is accountable to monitor, update, test and optimize various paid campaigns so as to minimize the risk of campaign failure and increase conversions.

5. Graphic Designer

A vetted graphic designer is a must in your dedicated digital marketing team. The graphic designer adds visuals to your marketing ideas. Be it your website design, your infographics, or other marketing copies a dedicated graphic designer is an important member of your team. The key roles of a graphic designer include:

  • Creating website design
  • Developing and executing design ideas for eBooks and Infographics
  • Designing display ad copies
  • Designing marketing email copies

You cannot rely on stock photos and will need a graphic designer to help you make custom designs.

6. Front-end Developer

Businesses often skip on the importance of a front-end developer considering it an optional role in the dedicated digital marketing team. A front-end developer can help in creating:

  • Landing pages for paid campaigns
  • Additional web pages
  • Call to actions
  • Conversion forms
  • Templates and pop-ups

Having a dedicated front-end developer helps you execute your marketing campaigns more dynamically.

7. Social Media Specialist

Social media platforms have grown into influential business development platforms and handling social media isn’t now a side role but an important part of your marketing strategy. A social media specialist:

  • Creates a social media strategy
  • Creates posts to engage the audience
  • Builds a brand’s social media presence
  • Establishes customer retention strategy
  • Connects with social media influencers
  • Promotes brand on social media

Businesses utilise social media strategists as reliable customer retention assets for their brand. This can mean hiring someone or employing an agency like Buzzoid to increase engagement.

Conclusion

The digital marketing landscape is changing at a phenomenal pace and businesses today prefer to outsource digital marketing to specialized agencies instead of doing it in-house. Moving a step ahead, the dedicated team model offers better control than the project-based outsourcing model. Moreover, a self-sufficient dedicated digital marketing team can help digital agencies scale their business in a well-managed and cost-effective way.