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Why it Makes Sense for Startups to Outsource Digital Marketing large

Why it Makes Sense for Startups to Outsource Digital Marketing Services?

Approximately over 543,000 startups are launched every single month. On the contrary, 90% of the startups are likely to fail within 10 years of their journey. You might have the greatest startup idea, but you need the right digital marketing strategy to break out of this high-risk phase.

58% of startups invest about 75% of their total yearly marketing budget to digital marketing, so to break out of the high business competition in the early phase. But, does it help them succeed?

Well, 37% of startups try to manage their digital marketing strategies themselves despite having no background experience. And this is one of the most crucial reasons why new businesses fail.

What is a Possible Solution?

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Outsourcing digital marketing to a specialized digital marketing agency for startups.

But, does it make sense for startups to outsource their digital marketing services? Here are the reasons for the same:

Top 7 Reasons for Startups to Outsource Digital Marketing Services

1. Minimizing the Risk of Campaign Failure

65% of new businesses have never had a defined digital marketing training and are absolute amateurs to the ever-changing paid marketing landscape. While a specialized outsourcing agency is backed by paid marketing experts have years of experience in the domain.

From defining the right target audience, planning the right campaign strategy, to executing a strategically planned campaign, a specialized agency minimizes the risk of campaign failure. Outsourcing digital marketing services to an agency or business makes them accountable to draw you return from paid campaigns and measure the success of your business and campaigns.

2. Defining the Right Roles for Your Digital Marketing Team

Most startups lead with an incompetent or poorly-structured in-house digital marketing team that consists of a paid marketer, SEO copywriter and a graphic designer. But, this small team may fail to meet the aggressive marketing goals a startup may need in its initial phase. On the other end, a specialized digital marketing agency for startups can help you build a well-structured marketing team. This includes an SEO specialist, a PPC manager, a graphic designer, a front-end developer, a social media specialist, a content marketer, and a marketing strategist. A self-sufficient marketing team means boosted marketing efforts.

3. Drawing Evident Results in Rankings & Conversions

outsourcing digital marketing for startups

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63% of startups have their primary goal to acquire new customers and business opportunities through their digital marketing strategies. But on the contrary, 71% of startups lead without a documented digital strategy. Outsourcing digital marketing services to a specialized agency can help startups lead with a result-focused strategy. Further, the agency is responsible for tracking and reporting the results and conversions, to better analyze your ROIs.

4. Employing Efficient Multi-channel Marketing

A common flaw in the marketing strategy of startups is that they either use too many digital channels or stick to a single channel. In the wake of attracting traffic and raising brand awareness over different platforms, new businesses employ directionless strategies. While outsourcing to experts can help startups utilize the perks of multi-channel marketing. E-commerce startups leverage multi-channel marketing to multiply their sales by up to 3 times. Multi-channel marketing campaigns can help you reach a larger audience in a more effective way.

5. Focus on Core Business Activities

Benefits-of-outsourcing digital mareting for startups

Time-management is a critical factor when it comes to deciding the success of a startup business. Outsourcing digital marketing services to an agency helps you focus on your core business activities. The agency manages your strategy, execution, analytics, and conversions. You just have to take a look at reports and plan on your future goals. You do not have to worry about the monthly marketing plans, campaign performance, rankings, and website traffic.

6. Better Budget Control

When startups decide to do their digital marketing themselves, they need to plan and hire a marketing team in-house. This means long-term budget planning including considerations like payroll, employee benefits, and investment on infrastructure. Moreover, a startup business has a lower investment potential and outsourcing can be a better budget control option. Furthermore, outsourcing can help startups minimize the risk of loss of investment.

 

Outsource Digital Marketing

7. Leveraging Offshoring Benefits

Startups based in tier 1 countries like the US, UK, and Australia, find it hard to invest in a dedicated in-house marketing team because of the high resource hiring cost. Here, if the startups find a reliable outsourcing partner in tier 2 or tier 3 countries they could save a great deal of money in their digital marketing investments.

Closing Thoughts

Today, almost 34% of small businesses outsource their digital marketing services and this rate is rising each year. Further, there are various other alternatives to outsourcing, one of which is hiring a dedicated digital marketing team. This model can give you better control over your digital marketing activities than project-based outsourcing. A startup business witnesses the highest risk of business failure due to lower investment potential and low brand awareness. This is the reason why most startups spend above 50% of their total budget on sales and marketing.

3 Digital Marketing Strategies and Tips Marketers Shouldn’t Miss!

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Are your marketing efforts generating you enough returns? Are you on the top of your game?

If not, here I am to help you learn and implement some effective online marketing strategies that promise you great returns.

Well before I start, I would like to tell you that I am no God, but an experienced digital marketer, who has researched and experimented a lot to pin down strategies that really work!

As my experience tells me, ‘one of the first parameters to judge the success of your business is your direct competitors’. I am sorry but if your competitors are consistently doing better than you, you need to figure out what keeps them going!

So here I hit the nail right on the head by listing few specific digital marketing strategies that your competitors are using and you are not.

1. Targeting the Right Audience Through LinkedIn Ads

You just have to know your target audience and LinkedIn Ads will help you reach them; it is as simple as that! The “Company” filter in LinkedIn Ads allows you to directly target the company page of your target audience. You can further narrow down your target audience by selecting the “job title” of the employees of your target company. I mean you cannot ask for more!

For eg. If you are a Software product development company and wish to target businesses for your new enterprise product, you can simply add the name of the companies and job title of the employees you wish to target.

2. Convert Viewers into Customers with Facebook Pixel Code

As Facebook defines it ‘a smarter way to grab attention’, Pixel code helps you promote your business on Facebook to people (facebook users) who have previously visited your website or showed interest in your business offerings.

You just need to place the Facebook pixel script in your website’s code (on all pages of your website). And then need to set up Events (actions that visitors take on your website eg. Purchase, view content, click on Add to Cart, etc.) based on your business strategy. This helps you track visitors (who have taken an action on your website) interested in your products/services and add them to your custom target audience for Facebook ads.

NOTE: By adding the code on each page of your website, you can advertise the users based on their interest page (the page they visit) i.e. if someone has visited your page of long sleeve shirts, you can advertise those specific users, more ads of long sleeve of shirts. So by adding separate code to your pages, you can target specific people for specific interest.

People who are interested in your offerings and are more likely to convert into customers. And that is how Facebook Pixel helps you win customers!

How to Setup Facebook Pixel?

3. Taking A Sneak Peak in Your Competitor’s Barrack with SEMrush

Competitive Analysis is the key! If your competitors are consistently doing better, it is something about their marketing approach that you don’t know. The secret lies right there in their marketing strategies, so why don’t we take the most obvious step! Look into their digital marketing strategy with SEMrush.

Competitive Analysis Through SEMrush

SEMrush allows you to setup a competitive analysis campaign by simply creating a project and adding your competitor to your campaign.

  • Keywords that your competitor is targeting and the various keyword ranks
  • Link building strategy of your competitor and its various backlinks
  • Various active Ad campaigns of your competitor, with details like the keywords and CPC (Cost Per Click) of various keywords in individual Ads.

Concluding…

As a marketer, I feel this is the right time, more than ever, to implement these internet marketing strategies for your business. LinkedIn at its place has been continuously improving on its customer-reach potential; Facebook has grown immensely as a retargeting platform; while SEMrush offers you a clear insight into your business competition.