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5 Types of White Label Agency You Shouldn’t Hire

5 Types of White Label Agency You Shouldn’t Hire

The white-label market opens several doors of opportunities and unparalleled services that can take your business to the next level. Choose the right partner for white labelling and you can build brand awareness, expand your business, gain more clients and lots more. Choose the wrong one, and you may experience major setbacks.

This is why you need to put in a lot of thought and deliberation when you seek the agency. Remember, it is not about getting the best services, but getting consistent services that deliver the results for your brand or business.

So, what are the key pointers that you need to take into consideration when you want to work with these agencies or rather, what are the red flags that you need to watch out for?

We’re here to make the task easy for you with the following pointers:

1. Agencies That Are Not Transparent

One of the hallmarks of top white-label service agencies is that they are transparent with their clients. Ergo, they have nothing to hide be it the process they follow, the resources assigned to the projects, their expertise in different domains and most importantly, their physical addresses.

Without knowing the processes, you will be at sea as there will be no clarity about how the agency will work on your project. Similarly, when you are not clear about which team has been assigned and what their expertise is, you will not be able to measure how good they are for a project and will they be able to handle other projects of the same scale or not.

Not having a physical address is a different issue and a serious one at that. How will you find out whether the firm is not any other random business that can shut shop? It is a tell-tale sign of a lack of authenticity.

Reputable white-label service agencies have nothing to hide. They brief the clients about everything early on and even take them through a walk through of their entire processes. They also have web/social media presence and their addresses are updated and verified. This adds to their credibility and they are the ones you need to hire for your business.

2. Agencies Who Don’t Have Set Processes

When agencies don’t have any inkling about the processes they are going to follow for the projects, the steps to execute them, the roles team members will play, etc., the project management is only going to become messy and frustrating with time.

The thing is, delivering great solutions may be the core of the agency, but when their productivity is affected, the results are not delivered within the stipulated time frame. This leads to loss of time and money for the clients. And this is something that keeps happening with agencies, who want to rush into client acquisition and dive straight in without any proper strategy or methods in place.

What they don’t know is that implementing processes will ensure that the agency’s productivity remains stable and the output is provided without compromising on the deadline. This creates an impression on the clients as well. To cut a long story short, white label agencies should implement a set of processes, which will make it easy for them to come up with quality solutions.

When you are about to hire an agency, ask them about the processes they follow. If there is none, move on to the next one!

Read more about- Top Reasons to Start-with White Label Services

3. Agencies Without the Right/Enough Certifications

When you are all set to hire a white label agency, make it a point to check their certifications. This will help you learn how knowledgeable the firm is. Some of the top certifications that are universally recognized include but are not limited to – Google Partners, Facebook Marketing Partners, HubSpot Marketing Partner, SalesForce, Google Ad Words, etc. These certifications will make you feel that your project is assigned to the safest and secure people.

Firms that don’t have a single certification to their credit, may lack the quality standards, which are required to earn the coveted partnership labels. Also, it shows that they are doing enough or making the effort to achieve certifications. This is a sure-shot red flag and you need to skip these agencies when it comes to white labelling.

4. Agencies That Are Not One-Stop-Solution Providers

Agencies thrive on getting business from their clients. If they are serious about it, they will provide all possible solutions under the same roof. This makes it possible for you to avail of a wide range of services without running from pillar to post to recruit employees, freelancers or knocking on the door of another agency and spending a fortune in the process.

A professional full-service white label agency will keep up with the latest tools, techniques, and trends. Because of their updated knowledge in technology, they can help your brand or business save time, money and provide value. Their team will consist of skilled individuals who specialize in different areas of services and broad skill sets. This will enable them to provide solutions that are tailor-made for your business.

5. Agencies That Won’t Fulfill Your Scalable Requirements

Are you aiming at scalable growth by white label services? Do you want to expand your portfolio and would like a white label agency to help you expand? If your answer is affirmative, you will need to sign up with an agency that can streamline their internal operations and take scalability as a priority and not an afterthought. If the agency resists scaling, consider it a strict No.

Expert white label agencies will help scale your efforts up or down based on various factors including avant-garde products or seasonal trends.

To understand whether the agency has a capacity to fulfill your scalable requirements or not, discuss with them at length about the work you will have, the scope of work in the future, the rising demand of your customers and the availability of the resources. These are a handful of criteria that will help you make an informed decision. But you can always come up with your own list of factors to come to a conclusion about an agency.

These are some of the points you need to consider at the time of hiring white label agencies to meet your business needs and choose the best one. We have been at the helm of outstanding white labelling for several years and are confident about providing you the state-of-the-art solution.

Also Read: The 7-step process that’ll help businesses find the right white label partner

5 Reasons To Consider A New White Label Agency Partner

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Being a digital marketing agency owner or digital marketing department head, many white label agencies must have approached you for partnership. Either through Email or LinkedIn. They would have tried to touch base with you through every possible channel.

What’s Your Obvious Response?

Either you say no on their face, or just simply ignore their emails and messages. The reason being, you are happy with your current white label agency partner.

You must be getting these basic benefits from your white label service partner:

  1. They might be a Premier Google Partner (If not, you must work with a Premier agency)
  2. They must be cost effective to you (up to what extent, is a different question)
  3. They might be available 24×7 for you (but are they willing to walk the extra mile?)
  4. They must support you in end-moment changes (but with what kind of maturity?)
  5. They might seem to be the best Technology partner (but have you tried to explore a better option?)

As you think upon the points above, I would like to share here 5 reasons why you should consider a new white label marketing agency for your projects although you feel satisfied with your current agency partner.

Reason 1. Get a One-Stop-Solution Provider

Does the agency you are working with sell a limited category of digital marketing services? If yes, then you are also being limited in scaling up your business. The right way to scaling up is to have a big umbrella of different services at one stop. One-stop-solution white label agencies are the best when it comes to working and managing your clients and their tasks.

For Example: If your agency is doing PPC campaigns for your clients, but when it comes to design ad banners for them, they don’t have the resources. Then you have to find another agency or freelancer for the task. Which stretches the deadline and it might impact your client management process.

Working with a one-stop agency can benefit you in terms of cost-effectiveness. This also relieves you from the hassle of signing NDAs with different agencies for different services.

What services you can expect in a One-Stop-Solution digital marketing agency?

  1. SEO
  2. PPC (Google/Yahoo/Bing)
  3. Social Media Marketing (Facebook-Instagram/Twitter/LinkedIn)
  4. Analytics
  5. Web Development (HubSpot/HTML/WordPress)
  6. Graphic Designing (PSD/AI/Sketch/InDesign)
  7. Ad banners Designing & Development (Image/HTML)

Reason 2. Go Beyond Cost-effectiveness

Are you working with an agency just because they are cost-effective? Then, this might not work for you as there are more things which you should expect from a good white label agency.

  1. Are they giving you enough expertise needed for your clients’ projects?
  2. Are they giving your clients real results? Or just excuses on what didn’t work well?
  3. Are you being paid for every new client campaign you send to them?

Considering the above points can help you understand the true value of your white label partner, which might be over the cost perspective.

Reason 3. Expect Support Throughout

Urgent deliverables and narrow deadline tasks can turn out to be complicated if you lack enough resources or your white label partner isn’t willing to offer you round-the-clock support.

Even if your white label service provider is available 24×7, does he promptly cater your requirements round-the-clock? Because that is what a dedicated white label service partner is bound to offer.

It should be willing to accept urgent projects and meet close deadlines for your clients. Thus, making you a preferred digital marketing agency for your clients. The attitude with which your white label service partner provide you support matters in the long run.

Reason 4. End Moment Modifications (Their Behavior)

Do you face the situation where you have to please the white label agency for the end time modification from your/client’s side?

Well, if that is the case, ‘pleasing’ isn’t something you need to follow just because they are not flexible to make those changes. Or just because they have limited resources to manage the end time modifications and their team is busy with different other projects.

You must have an agency who is available for you any time, who can start your project as soon as possible and they have a good number of resources available. Only then they would manage your end time modification with maturity without frowning upon them.

Reason 5. ‘Second Option’ is Always a Good Idea!

There are times when your partner agency goes out of resources or they just simply shut down. Then you have someone who can manage all those clients’ campaigns promptly. Here a backup white label digital marketing agency comes into the picture.

If you hire a white label agency partner as a backup, it should be capable enough to support you promptly with a capable team of resources and the required amount of expertise. It can help you meet your client expectations and deadlines in a stable manner and build your brand reputation as a reliable service provider.  

The list of perks of white label partnership has been growing significantly with time, so are you able to get out enough from your existing white label agency partner? Well, it is time to think upon the above points and choose the right white label digital marketing agency partner.