Tag Archives: White Label Marketing Agency

Why Hiring White Label Marketing Agency Is Far Better Than Hiring Freelancers

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Your client demands are growing, and your small team is not able to fulfil them, what will be your next step? Hiring new resources inhouse or opting for outsourcing services?

Well, going for outsourcing would be the right choice! It doesn’t make sense to hire a permanent inhouse resource for continuously variable client requirements and pay them for ideal time as well. With this, the hiring process takes time and it may take a long time before you actually start reaping benefits from them. What makes sense is opting for white label services, where you pay according to the productivity you receive.

But what would be the best choice between a white label marketing agency partner and a freelancer?

Freelancing is one of the most common choice made by small businesses, but it might not be the best one.

So, let us keep Freelancing and White Label Services side-by-side to compare which promises a better growth:

1. Hiring the Right Resources

There is a lot of difference in the way you recruit a white label marketing agency and a freelancer.

In the case you wish to hire a freelancer, you need to switch to the various freelancing platforms like Fiverr, Freelancer, etc. These platforms have their set of defined policies and processes, which you have to follow for hiring a resource through them.

If you wish to connect with the freelancer (listed on these platforms) for any further query outside the freelancing platform, you would be breaching the platform’s policies. This may jeopardise your future recruitment opportunities. However, professional freelancing platforms display the reviews & ratings of each of their resources along with their portfolio to help you judge your decision. But again, you need to go smart on the risks associated with hiring a freelancer.

On the other end, hiring a white label digital marketing agency is more of a one-time effort, where you have many recruitment channel options. You have the flexibility to carry out your own recruitment procedure. It does take a good amount of initial research where you need to go through the websites of various white label marketing agencies and screen the best options for your business. But, you get a good look at their portfolio, expertise, experience, resources and services through their website. You can check if the white label agency you hire is a Premier Google partner or not and discuss all your queries with ease.

2. Credibility Each Option Promises

When it comes to reliability or credibility as a resource, things can get tricky! A freelancer doesn’t offer you a cover up plan. With this, he has his own vacation leaves, and unavailability phases (due to health or family issues) which may hinder your work productivity. There are chances that he may go missing for a few days, and here is where your liability on him is questioned.

While, a white label agency promises you a dependable credibility. There is always a cover up plan, in case of the resources working on your project is unavailable due to some reason you work isn’t hindered.

3. Scalability and Add-on Support

Generally, businesses switch to outsourcing to scale their business in terms of revenue and services offered. But, if you hire a freelancer, he has his own limitations when it comes to the quantity of work he can offer. The scalability he offers also depends on the projects he is serving and his time availability.

On the other end, a well-established white label digital marketing agency is generally served by a good resource strength. In the case, your requirement grows, or you have to meet urgent deliverables, a white label agency can extend its team of dedicated resources for your project.  

A white label partner can help you with ongoing sales support, and if you hire a Google Premier Partner, you would have the access to the right tools and software as well. You cannot expect this add-on support from a freelancer.

4. Results You Can Expect

Many marketers feel hiring a freelancer would be a good choice as it appears to be a more economical option as compared to hiring a white label digital marketing agency. With this, a freelancer can help you earn significantly high profit margins for each of your projects. But, does it promise the same results as an outsourcing services company?

You may find a highly-experienced freelancer, but he fails to guarantee you the consistent quality and accountability you need. You need to invest more time in the management tasks, as freelancers have their focus on earning more instead of brand building.

On the other hand, a white label marketing agency has their focus on brand building along with generating revenue. So, they take complete accountability of your project and maintain a consistency in the quality of services they offer. A white label partner can arrange a single point of contact for you and help you decrease the management part significantly, so you can focus on your priority business development goals.

5. Communication Procedure Followed

Communication remains one of the most important factors to consider while opting for outsourcing. Generally, there are no written guidelines for the communication procedure to be followed while outsourcing. Therefore, each freelancer has his own communication procedure, according to his convenience. This depends on his focus on client retention and his commitment to the timelines. Generally, freelancers follow an irregular communication sync, where clients need to constantly chase them for updates, thus increasing the managerial efforts.

With your white label partner, you can expect a consistent communication channel. Generally, professional white label marketing agencies follow a standard reporting and communication procedure, that is discussed initially with the client. With this, they are willing to report and communicate according to your time zone. So, to deliver the expertise and grow their brand value as a service provider.

Though freelancing seems a cost-effective option at the initial stages of outsourcing, it fails to support when you wish to scale further. On the other end, choosing the right white label digital marketing agency can help you scale consistently. 

Insourcing Or Outsourcing Services: What Your Digital Marketing Agency Needs?

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Once incepted as a concept, outsourcing services have come up as a popular approach in the IT sector. Today, many businesses employ outsourcing to grow their business revenue without increasing their investment cost. Another practice that competes with outsourcing is insourcing services, which is actually created to help businesses who have previously tried outsourcing and were unsatisfied with the approach. The insourcing concept comes as an alternative to outsourcing services, where a business can hire resources in-house on a temporary basis to serve their requirements.

However, one of the biggest topics of discussion for entrepreneurs and agencies is – Insourcing or Outsourcing: What one should opt for?

So, before we start with analyzing the pros and cons of insourcing Vs outsourcing, let’s understand why a business or agency opts for outsourcing or insourcing:

Why Agencies Choose Outsourcing?

Outsourcing being a popular business growth strategy across the globe, is chosen by digital marketing agencies to cut down the operation costs, find the right expertise for their work, or to expand their business offerings. This actually helps many businesses focus on their core competencies while they offload other tasks to their outsourcing partners at low cost.

Why Agencies Choose Insourcing?

Insourcing can be defined as the concept of filling up the gap when a company wishes to fulfill a requirement on a temporary basis. Insourcing is more popular among manufacturing companies who hire labour to meet urgent requirements at low costs. Insourcing is also chosen by agencies or businesses who have previously tried outsourcing services but have had a bad experience and were not able to find the expected results.

Now, the question is what should you opt for as a digital marketing agency yourself?

To understand this, we will deep dive into the perks and limitations of insourcing Vs outsourcing:

Perks of Insourcing

Ability To Work In Close Coordination: Insourcing services give you an ability to hire resources who will work side by side your in-house team and you can train them according to your specific working procedures to get the best out from them. Working in close coordination also builds a great work environment and enhances work productivity, which may not be the case with outsourced white label services.

Seamless Communication and Task Understanding: Insourcing allows agencies to leverage the perk of seamless communication with their hired resources as they can be met in person, which would help you as a manager to explain the requirements to the insourced team in a better way.

Cons of Insourcing

Expensive In Terms of Cost: One of the major reasons why businesses switch to outsourcing services is to get cost-effective solutions from countries with lower economy rates. This may not be the case with insourcing as the resources are generally from the same region working at the same wages as your digital marketing agency.

Finding The Right Expertise Is Hard: Looking for the best service provider in the proximity can be hard as you might fail to receive the expertise you expect. With this, even if you find the right expertise, there are chances that the cost of hiring them is far greater than the outsourcing options available.

Increased Operational Costs: When you are hiring a team or resources in-house, you need to pay for the operational costs including the additional hardware, system setup, electricity, etc. And sometimes other employee benefits like ideal time costs, insurance costs, retaining costs, need to be paid.

Reduced Ownership for The Service Provider: Generally, insourcing service providers mainly focus on availing you temporary staff or resources for your business. It is your liability to train them for your work and get the best out of them. On the other hand, if you hire the right white label digital marketing agency, they take complete ownership for your projects, allowing you to offload the management hassle and focus just on expanding your business.

Now we consider the various perks and cons of hiring a white label marketing agency for outsourcing as compared to insourcing:

Perks of Outsourcing

Cost-effective Solution: Statistics says, the most common reasons to outsource for 59% of businesses are getting a cost-effective solution. Many leading digital marketing from around the world gain great profits by outsourcing their projects to a cost-effective white label marketing agency partner.

Getting The Right Expertise: Outsourcing offers you a global platform when it comes to searching for the right outsourcing service provider for your business. With this, a professional white label marketing agency is expected to take complete accountability for every project, therefore pays strict attention to the expertise it delivers to your clients.

Business Growth Without Increase In Investment: One of the main areas where outsourcing overshadows insourcing is ‘reduced operational costs’. Outsourcing allows you to increase your service offerings and deliver more monthly projects, thus increasing your monthly revenue. And that too without any significant increase in your investment! Unlike insourcing, outsourcing helps you save on extra hardware & system setup cost, hire employees in-house or pay for their insurance and ideal time.

Meeting Urgent Deliverables With Ease: As a major perk of outsourcing, you get an extension of your in-house team which is ready to work for you even at odd hours and meet your urgent delivery commitments. In case, your timelines are close, a committed white label services partner is always ready to work for you on weekends as well as round the clock, so you could seamlessly meet your committed timelines.

Highly Scalable: Outsourcing offers you a higher level of scalability as compared to insourcing. In the case of high scalability requirements, a white label digital marketing agency with a huge team can dedicate more resources to your project in lesser time as compared to an insourcing partner.

Cons of Outsourcing

High Potential of Miscommunication: One limitation of outsourcing is that the resources working for you cannot work alongside your team and there is a potential of miscommunication. However, you can resolve this limitation by employing more transparency in your communication channel.

Risk of Unsynchronised Management: Some businesses face the issue of unsynchronised management with their outsourcing partner. This may be due to different time zones or lack of understanding of the technical part. Here, as an outsourcing sponsor, you can ask your white label service provider to assign you a single point of contact and regular work progress reports. You can also hire a project coordinator or manager on your end, but that would only be feasible if you have regular outsourcing requirements.

Trust Factor: Credibility and trust matter a lot when it comes to choosing an outsourcing services partner. Outsourcing demands more attention to the trust factor as compared to insourcing as you are dealing with an offshore partner. However, if you put more research in the initial phase while choosing the right white label partner, trust factor wouldn’t be an issue.

Insourcing or Outsourcing?

Insourcing surely has benefits like seamless management and better coordination, but it fails to take away the sheen from outsourcing, which offers perks like cost-effective solutions, better ROIs, greater expertise and higher accountability. Start outsourcing and boost your business revenue today!

8 Ways To Get Work Done Efficiently From Your White Label Marketing Agency

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Often referred to as a ‘necessary evil’ for businesses, the concept of outsourcing is the most common in the IT industry. It may look a little challenging on the management part but has helped thousands of businesses scale up really quick.

So, as an agency owner yourself, what can be the best way to get your work done efficiently from your white label marketing agency partner?

Here are some tips from our experts:

1. Share Client Feedback

One of the main things to work on when you are getting work done from a White Label Agency is keeping them updated with the client feedback. Bad feedbacks bring attentiveness and concern which can be precepted as mistakes to learn from and positively up-bring a sense of ownership. While, positive feedbacks bring motivation in the outsourcing team, inspiring them to work with the same passion and a greater commitment. This is reflected in your following projects and tasks.

‘Real-time feedback resolution’ is another aspect that you as an agency owner needs to keep in mind to make sure bugs are fixed in real time and the project productivity isn’t hindered. You can maintain transparent communication with the project coordinator/manager on the outsourcing end that keeps the development team updated with the feedback and work over them in real time. This can be an essential practice when you have to meet some close deadlines.

2. Discuss ETA In Detail

Being the only node between the client and the outsourcing services company, the way you handle the transparency of processes and requirements is highly critical. Clearly, ETAs (Estimated Time of Arrivals) need to be discussed in detail and finalized based on transparent communication. You need to document down the client requirements in detail and ask your white label services partner to assess them for the feasibility and give the most practical ETA for the project. Based on this ETA you need to add your assessment buffer time and bug resolution time (in the case if your outsourcing partner fails to convert the project well). Then you give your side of ETA to the client which includes the time estimates from your white label partner in addition with the overall buffer time you require.

3. Assign Single Point Of Contact

Ever tried to work on too many browser tabs at once? Or tried to pick a phone from one hand, open a jar from another as you slip your feet into your shoe? It seems too complicated and tangled, same is the case with outsourcing project management when you have many nodes to connect. So, one of the best practice that smart agency owners follow is asking their outsourcing agency partner to assign him a single point of contact.

This single point of contact needs to make sure that he coordinates with the project manager on the development end and keeps you updated with all the progress in your project. If you want to communicate over any requirement aspect, or provide any feedback, or make urgent conversations, or ask for a progress report, etc. the person assigned to you should be your single point of contact and this could help you streamline the project management process.

This further helps you gain in productivity.

4. Detailed Monthly Reporting or Milestone Reports

The right white label marketing agency partner makes sure that it keeps you reported about the overall project at each point of time. Many smart agency owners follow the process of monthly reporting or milestone reporting, where the outsourcing partner has to submit monthly work progress reports in detail to the agency owner, for his review and feedback.

WIP (Work In Progress) sheets are one of the latest practice followed by some truly credible white label agencies where they follow a habit of maintaining a daily WIP sheet that can be reviewed by the agency owner and if he wishes to share it with his client he can share it further. These WIP sheets keep you update with the direction and progress of the project and increase work productivity along with improving work quality.

5. Communicating Technical Aspects Transparently

Starting from the initial planning when you screen your outsourcing partners you need to make sure that you discuss all your expectations transparently. Smart marketers generally prefer a one-stop white label marketing agency which has expertise in delivering end-to-end digital outsourcing services. It saves them from the hassle of finding a new outsourcing partner for every different requirement.

With this, you can ask your white label partner if he has worked on various industry domains, just to make sure the professionals working for your client are familiar with the client’s industry. This reflects in the quality of the work you receive and add to your client’s delight.

Another important aspect is to discuss the client requirements well in advance with your white label service partner. Keeping your outsourcing service provider in the loop while you discuss the client requirements can help you fix on the factors like project feasibility, the time required for the execution, expectation bar, etc. This practice streamlines project management and increases work productivity.

6. Integrate A Scope For Scalability and Flexibility

There will be cases when the project scope may scale at the final point, or it might require some modifications from the client side. In this case, your white label services partner should be willing to entertain the modifications in a flexible manner and meet the scalability requirements. Therefore, you need to discuss with the outsourcing company for their willingness to entertain end moment changes and scalability requirements.

7. Transparent Billing Is A Must

When it comes to working with a white label marketing agency, the most crucial aspect of management comes with billing management. Based on the engagement model you choose to connect with your outsourcing partner you need to make certain documented billing process discussions and approve them.

If you choose a ‘fixed price model’, you should discuss the number of feedbacks the outsourcing partner is willing to entertain.

In the case of a ‘rate per hour’ model, a detailed billing sheet should be shared transparently between you and the white label company.

You can also go for the ‘payment wallet’ engagement model if you are working with a trusted partner. This will help you speed up the development part in the initial phase, as this model involves quick payment approval and the outsourcing company can kick-start the project as soon as possible, keeping you in priority.

8. Don’t Just Deal, Make A Partner

Often ignored, but ‘partnering approach’ is an important factor that decides the way your white label partner serves you. You as an agency owner shouldn’t just focus on getting the work done from your outsourcing team, but actually, partner with them. You should involve them in some decision-making tasks like cross-selling and up-selling strategy discussions, project feasibility discussion, and share feedback with them. With this, the communication channel you maintain should be transparent and, its tone should have a partnership touch.

Outsourcing surely brings you a long list of perks, but only if managed efficiently! So, is your present white label agency partner helping you meet your growth goals?