Tag Archives: IT outsourcing

IT Staff Augmentation Versus Offshore Outsourcing - Pros & Cons

IT Staff Augmentation Versus Offshore Outsourcing – Pros & Cons

The debate over IT outsourcing versus staff augmentation is one that comes up time and again in management meetings. 

Whether you run an IT multinational or a startup with a handful of employees, you’ll find yourself wondering whether to get more hands-on-deck through staff augmentation or outsource complete projects to a specialist firm.

Here’s a telling statistical fact you need to know. 

The US Bureau of Labor Statistics predicts that there will be 1.4 million more software development jobs than applicants who can fill in the roles. 

Of course, this is just one of the sectors. While the jobs requirement and skilled manpower needs are on the rise, the stiff competition from emerging nations is also making the global markets more volatile. 

The only way to survive? Cut down costs, especially on manpower acquisition.

We’ve got more proof. Check these numbers

In the past few decades, offshoring has been on an upward trend. According to Gartner, more than 80% of logistics leaders plan to increase their offshore outsourcing budget by 5% by 2020. 

Since global talent shortages are projected to reach 82,2 million by 2030, staff augmentation is the most convenient method of closing the productivity deficit.

IT Staff Augmentation VS Freelancing

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Now, the question here is, which way should you go?

Similar to most situations, there is no clear-cut winner when it comes to supremacy. Both have their strengths and drawbacks.

We have resolved to investigate these points and counterpoints in detail.

IT Staff Augmentation: The Best of All Worlds

Staff augmentation entails having supplemental staff work on the project. There is no direct increase in headcount since these employees work for another organization and are delegated to your firm temporarily. You or your HR team has interviewed them, and only those have been selected who have credentials and experience that best suit your needs.

However, in the time of digitization, where the requirements of employers and employees are rapidly changing, it has become quite challenging for HR leaders to source skilled professionals for project-based work. However, leveraging AI based recruitment software that is integrated with various social media and multiple diverse job boards can solve the difficulty of discovering experts that fulfill your requirements.

IT Staff Augmentation The Best of All Worlds

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Staff Augmentation: What’s Good About It?

A lot, really.

  • Better Alignment Between People And Projects 

Since your augmented staff members work onsite or at least directly with your organization (if they are from overseas), they have a solid grasp of your company’s projects, processes, and goals. Though they might be working for a few months, it is easier to work with staff having knowledge of your processes. This lowers the implementation time frame and reduces bottlenecks.

  • Possible To Scale Team-size Up And Down With Ease

Project managers cherish the leverage of easily scaling team sizes. One project might lead to more of the same type from a customer, and in that case, it is easy to hire more through staff augmentation. When the project ends, the augmented staff members return to the parent organization. This innate flexibility is the best aspect of staff augmentation.

  • Tight Quality Control

Outsourcing does not allow the project managers to have the granular level of quality control you could exert over someone integrated into your team. With staff augmentation, however, you can expect your people to align closely with your processes and embrace your quality expectations.  In the long run, this lowers the resources you have to spare later for maintenance of a system.  

  • Transparency, Because Of Direct Oversight

Staff augmentation brings you temporary employees who are prepared to change and mould their work to the methods your company trusts. Managers can ensure that the augmented staff members adhere to company policies and can, at all times, influence the process. This oversight removes corporate cultural barriers indelibly present in offshore outsourcing.

 

Hire Dedicated Digital Resources

IT Staff Augmentation: How To Manage Possible Downsides?

Here are the key aspects you need to know. 

  • New Staff Has To Be Trained To Align With Your Company Practices

new staff has to be trained in how your teams operate. They have to be made familiar with the internal processes, specific to your organization, and resources have to be spent to achieve this objective. The pressure on line managers increases as they have to ensure that new members have the same understanding and capabilities of tenured employees.

  • Increase In Infrastructure, For Onsite Members 

For onsite staff augmentation, you will need to provision more office space. Without a doubt, this is the most substantial drawback of the IT staff augmentation process. Rent, furniture, fixtures, and even new hardware are expensive and add to the outlay of working capital required. If the business is located in a city where office space is costly, it can derail your project budget.

  • Greater management overhead 

Not only physical resources need to increase, but also managerial capabilities are put under strain as more people have to be supervised. To fix the problem, your managers would need to work overtime since there is no possibility of hiring and training new managers in the short run. If the project gets prolonged, you would need to promote current employees to fill the shoes of newly minted project managers.

Offshoring: The Traditional Approach

Several large companies, such as Microsoft and Cisco, have begun outsourcing their work offshore – a practice widely accepted in the business community nowadays. The process of offshoring is completely automated. You ask another company to implement a part of the project. A Deloitte survey has shown that 78% of business owners are satisfied with outsourcing. 

It is not only beneficial for cost-cutting but also allows you to tap into an enormous talent pool. Offloading work to subcontractors is profitable and the outsourcing market is expected to reach $531 billion by 2022.

Also Read: What Offshore Outsourcing Will Look Like Post COVID-19

Offshoring: Why It’s Still Relevant

In its broadest sense, offshoring encompasses all its specialized offshoots, including IT staff augmentation. Let’s look at these benefits. 

  • Does Not Need Recruiting

You no longer have to bear the headache of locating and onboarding talent. This can free up resources for you to devote to research or even refining your products and services and making them more competitive. In essence, you focus on what you do best and allow others to deliver to you what they do best.

  • Reduce Training Cost 

You spend less time training and monitoring your employees’ performance. Therefore, the training is more efficient and allows you to devote resources to more profitable and complex projects. You only need to explain the parameters to the outsourcing company, and they will handle the assignment.

  • Access To More Talent

It might be difficult for HR to locate professional front-end developers who are experts at writing ETL pipelines using Python and willing to work for five months. On the other hand, in another part of the world, there may be a wealth of such coders with expertise shared through the community. This allows offering to be a true division of labor – everyone does what they are best at and maximizes profits. 

  • Can Get Results Quicker, Particularly For One-off Projects

Offshore outsourcing is particularly helpful when you receive a project out of your domain of expertise. It makes little sense to hire staff and train them for a few weeks’ worths of work. Also, your managers may not have the knowledge to oversee the development of the project. Offshoring, especially to a regular contractor, is a cheap and quick solution.

Offshore Outsourcing: Where It Falls Behind IT Staff Augmentation

To overcome these downsides, consider the more specialized staff augmentation approach

  • Lack of control

 

The development process is completely outside of your control. You are exposed to outcomes in stages. The result – almost at every stage of a project, you will need to absorb many deviations from expectations, in the interest of continuity. 

  • Lack of security/fear of espionage

There is no possible way that you could ensure that details of your project are not being studied for reverse engineering by your rivals. Even if you have agreements about not sharing proprietary material, once the project is out of your hands, you have no way of checking whether it is being copied.

  • Cultural Misfitting

For important projects, you need people who bring skill, as well as allegiance to your company’s culture, to the table. The advantages of outsourcing are purely cost-related, and you lose out on the affiliation an in-house employee usually provides. This is among the leading objections many business leaders have to outsource. 

IT Staff Augmentation vs. Offshoring – Which Is Better?

Technology delivery models come with a lot of what-ifs. There are variables in play that range from domain knowledge to excess office space, cost escalation, and myriad other factors.

The natural choice from the point of view of quality control would be staff augmentation, particularly onsite augmentation. If that is not possible and not beneficial in terms of yield, then offshore outsourcing is the next best option.

At the end of the day, you might end up with a hybrid model that allows you to adjust various factors and ultimately end up with the best of both worlds.

25 One Line Reasons To Hire an IT Outsourcing Company

25 One Line Reasons To Hire an IT Outsourcing Company

To say that outsourcing has brought the world closer together, would be an understatement. Outsourcing is no longer just cost saving, it’s now a strategic tool that is rapidly shaping the 21st century’s global economy. Moreover, in a survey, 90% of firms cited outsourcing as crucial to their growth strategies. Many companies such as ARAMARK Corporation, Electronic Data Systems Corporation (EDS), General Electric (GE), International Business Machines Corporation (IBM), United Parcel Service of America, Inc. (UPS), Xerox and others have been able to transform their business fundamentally with the help of an  IT outsourcing company.

Hear what people are saying…

Some forward-thinking executives are beginning to use outsourcing as a change-management tool because it drives major, enterprise-level transformation.

Hear what people are saying...

Fun Fact– For every 1000 jobs British Airways sends to India, the airline saves $23 million.

Let us now explore 25 reasons why you should hire an IT outsourcing company-

1. Outsourcing helps in reducing and controlling operating costs (the largest driver)

2. It helps in improving company focus

3. Gaining access to world-class capabilities

4. Streamlining or increasing efficiency for time-consuming functions 

5. Maximizing use of external resources

6. Sharing and mitigating risks with a partner company

7. Cheaper labor costs

8. Less strict labor regulations

9. More relaxed environmental norms

10. Tax benefits- By handling business overseas, businesses are able to take advantage of lower corporate tax rates

Best Remote Teams

11. Easy access to raw materials

12. Focus on the core business process while offshoring other business processes

13. Enables you to take advantages of a global knowledge base and talent pool

14. Gain access to resources not available internally or locally

15. Outsourcing can help a company expand and gain access to new markets

16. Accelerate migration to new technology with minimal downtime

17. Overcome the problem of lack of workers during holiday season and off-season.

18. Save on training costs of employees

19. Outsourcing can help a business adapt more quickly to rising or slowing demand.

20. Using offshore dedicated developers is a good way to make sure you don’t go over your budget.

21. Access to round the clock support

22. Make capital funds available

23. Leverage value added services which add value to your business by improving productivity and efficiency while reducing cost

24. Outsourcing has the potential to change industry dynamics by doing away with boom and bust cycles. 

25. You can determine the workload for your offshore remote team and oversee their activities while having full control of them.

Also Read: 5 Best Outsourcing Countries to Outsource Web Development Services

What Next : The Future of Outsourcing

Digital is the future of outsourcing. More and more agencies are going to increasingly use digital systems to offer better services. With the way outsourcing is evolving, it’s going to make way for several trends, chief of which are:

  • Outsourcing relationships will become more systematized as businesses will be driven by process rather than price.
  • Furthermore, startups, SOHOs, and small businesses will see higher adoption of IT outsourcing company to contain operational inefficiencies.
  • Critical business functions will see higher outsourcing while the same for low-end services will stabilize.
  • In addition, cost pressures will give rise to personalized outsourcing contracts flexible in their SLAs and delivery scope.

Outsourcing to Uplers

With an expert and experienced white label marketing agency such as Uplers, you can focus on what you do best and let us take care of the rest. Here, at Uplers, we provide smart, focused and passionate teams dedicated to you.

Our process is simple-

Tell us your requirements, we’ll help you pick the right talents and create an ideal dedicated remote team.

Connect now.

Ultimate Guide for Agencies to Draw Maximum Benefits from Outsourcing

How Agencies can Draw Maximum Benefits from Outsourcing Projects

Outsourcing has emerged as a services industry by itself: Global Business Services (GBS). Its market value in 2019 was US$92.5 billion. Information technology outsourcing (ITO) contributed US$66.5 billion of that, with business process outsourcing (BPO) generating US$26 billion. 

There are factors you need to consider to optimize your outsourcing decision. We’ve researched deep and wide to collate the parameters that matter. Read on to maximize the ROI from your outsourcing projects and draw the utmost benefits of outsourcing.

The contents of this article include:

  1. Why Businesses Outsource
  2. The Importance of Choosing the Right Outsourcing Provider
  3. 6 tips critical to optimize your outsourcing ROI
  4. The Key Takeaways

Why Businesses Outsource

Accessing Global Business Services (GBS) no longer remains confined to big businesses, or even to medium ones. A recent survey reveals that 52% of small businesses intended to outsource specific business tasks in 2019. 

The most commonly outsourced tasks are as follows:

The top two reasons for outsourcing projects include:

  • To increase business efficiency by accessing relevant expertise and talent.
  • To increase competitive advantage by cutting costs.

Other benefits of outsourcing that agencies consider are: 

  • Increase time for core business tasks.
  • More effective use of in-house teams by outsourcing time-consuming and tedious tasks.

Current and Future Outsourcing Levels

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Deloitte’s Global Outsourcing Survey 2016 informs that 59% of the respondents mentioned cost reduction as the principal advantage of outsourcing projects. 

According to 57% of the respondents, more time to focus on core business areas was the chief benefit of outsourcing. 

Solving capacity gaps was the key advantage for 47% of the respondents. 

The Importance Of Choosing The Right Outsourcing Provider: Slack’s Success Story

Slack, the popular project management software that has been growing steadily, offers a remarkable story of outsourcing success. 

Launched in 2013, Slack was making little progress in attracting users. Then they outsourced their design concept and reappeared with a remodelled logo, an overhauled app, and a redesigned commercial website. 

The graph below clearly reflects how Slack has grown since then.

Slacks's Growth Shows No Signs of Slacking

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(Paid users = a minimum of three users on a paid subscription plan)

To replicate the Slack success story of outsourcing, you need to be careful in choosing your outsourcing provider.  

6 Tips Critical to Grow your Outsourcing ROI (Return on Investment) 

Rigorous research on actual outsourcing experiences combined with hardcore numbers informs our suggested indicators.

Tip 1. How To Choose The Right Outsourcing Provider

Invest the same amount of time and energy in selecting your outsourcing partner as when you recruit an in-house team member. Do your research to identify agencies and shortlist them before you begin the interview process. 

Don’t forget to run your background checks. 

Here’s a checklist to facilitate your pre-interview stage work: 

1. Check For Domain Expertise

  • In the world of technology and digitization, there’s no one size fits all. 
  • Look for companies that have worked for clients from your specific sector. 

Or else, look for the versatility of their clientele. A company with the experience of serving diverse sectors clearly has the ability to adapt their strategies to varying industry needs and deliver great benefits of outsourcing.

expertise in outsourcing projects

2. Check Company Stability

Imagine getting stranded midway in a high-revenue project because your outsourced partner goes bankrupt. Definitely not a situation you’d want to encounter. 

  • In Deloitte’s 2018 survey on global outsourcing, the outsourced agency’s resilience and performance emerge as a major area of concern, with 45% of the respondents marking that.
  • It is a good business practice to check a company’s stability when you shortlist it as a potential outsourcing provider. 
  • Check for how many years it has been in business. That’s a marker of stability. 
  • Have they survived through any economic downturns? That’s the best indicator you can ask for. However, the reverse isn’t true. Not facing an industry slowdown does not mean a company lacks financial stability. 
  • Ask for the annual audit reports once you shortlist some companies. Company balance sheets offer evidence for stability and growth. 

 

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3. How Experienced Is The Company?

Outsourcing your projects makes sense when you can access creative and cutting-edge technological solutions to your business problems. 

  • A company that’s been around for some years gains valuable insights. 
  • Insights are as important as technical skills. 
  • Technical skills and experience together give a company a competitive edge. 
  • Check for the right balance between experience and innovation. 

It is never an either/or between experience and the grasp of the latest technology. It has to be a combination of both. 

4. Check Reviews By Past Clients

Do not limit yourself to the client reviews you find on the company website. 

  • Ask your shortlisted agencies for the contact details of their past clients. 
  • Do reference calls to find out the real experience. 
  • The refusal to facilitate reference calls to past clients is a cause for concern. 

5. Quality Control Mechanisms Are Critical

A Harvard Business Review article stresses that internal quality control is particularly crucial for the services sector. That’s because the poor quality of services may affect the clients more than the company itself. 

  • Checking the internal quality control mechanisms of a company.
  • Ask for a demonstration of the company’s internal quality assurance framework. 
  • Have a discussion on how you will collaboratively set up the quality control framework for the tasks/project you outsource. 

6. Check The Security Control Measures

You will have to share vital business data with your outsourcing teams, irrespective of which services you outsource. Processes they have in place to keep your business data protected are vital. 

In Deloitte’s 2018 survey, 68% of the respondents mentioned data security as a core concern area. It makes good business sense to be over-cautious about security measures of your outsourcing provider.

Check The Security Control Measures

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7. Is The Company Transparent Enough?

In the 2018 Deloitte survey, 39% of the respondents mentioned this to be an area of concern with reference to the outsourcing teams’ transparency. 

There are different yardsticks to judge a company’s transparency: 

  • The readiness to show audit reports constitutes one. 
  • The willingness to share contact details of past clients and facilitated reference calls is another. 
  • Their compliance with the relevant international and national laws, regulatory procedures, and statutes is another critical area in this context.

Tip 2. Choose The Right Location For Outsourcing Digital Services

Cost-cutting is evidently one of the key drivers of outsourcing decisions. However, if you make that the only criterion in your selection of your outsourcing agency partner, you may be in trouble later. 

  • The cost of a poorly executed project or the failure to meet the deadline may prove costlier in the end.
  • Balance quality with pricing. The agency offering the lowest bid may also be the least efficient in terms of quality. 

This is where your choice of location can prove important. We present important information on the top 7 countries for outsourcing digital services.

Choose The Right Location For Outsourcing Digital Services

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As this graph clearly demonstrates: 

  • India has the highest overall scores because it presents the best combination of cost, skills, and business environment. 
  • China scores marginally higher in skills and business environment. However, it has substantially lower scores in financial attractiveness. If you choose to outsource to China, you end up paying more. 
  • Countries with substantially lower skills rating than India also do not have higher financial attractiveness scores.
  • The only country scoring higher than India in financial attractiveness if Vietnam. However, the availability of skills is nearly half of India’s. If you choose Vietnam, you may spend less, but the quality will remain a major concern. 

Among all the location-based outsourcing models that exist, offshoring is the show stopper. No other models offer the right balance of costs and skills.

Benefits of Offshoring

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  • There is enough evidence in academic research to indicate that outsourcing projects offshore improves a company’s overall performance. 
  • The benefits of offshoring transcend just cost-cutting and positively impact a company’s access to specialized skills and the ability to concentrate on core business tasks. 
  • Offshoring yields high ROI on both cost and productivity. 
  • Onshoring and nearshoring has negative cost implications, especially for U.S. based companies. 
  • Offshore outsourcing is the only rational means of meeting the skills gap that exists in the U.S. in the sphere of digital capacities.

Also Read: Outsourcing Tips for Digital Agencies: What to Outsource and What Not To

Tip 3. Choose The Right Model of Outsourcing

There are different models of the client-vendor relationship in outsourcing. It is important to choose the model that best suits your purpose.

Michael-Dell alternatives of freelancing dedicated team model

1. Project-based Model

If you have a short-term need for just one simple, fixed-time project, this model may suit your needs best. In this model of outsourcing, your outsourcing provider handles most of the responsibilities. The contract is on the basis of fixed deliverables for a fixed price within a fixed timeline. 

Pros

  • You get rid of most of the responsibilities
  • You can access expert services for your needs 
  • Cost-effective

Cons

  • You have no control on the team deployed for your project
  • You can’t supervise day-to-day progress
  • Scaling may prove difficult in case of sudden changes in project needs. 
  • The loss can be significant if the outsourced agency misses the deadline or delivers something not up to the mark.

2. Shared Team Model

When you outsource following this approach, the project tasks are divided between your outsourced partner and members of your in-house team.  

Pros

  • Optimized utilization of both in-house and outsourced expertise
  • Cost-saving

Cons

  • Coordination may become a nightmare
  • Scaling the outsourced partner’s team for sudden needs may prove difficult.
  • Your in-house team standards and the outsourced partner’s standards may not match
  • Last moment discovery of any delay or failure of the outsourced tasks can jeopardize your entire project

3. The Dedicated Team Model

Also known as staff augmentation, this model is the best option for long-term ongoing support needs. You hire a team of your choice from your outsourced partner to provide the services that you require. You retain full control over the team structure and its functioning. 

Also, you do not need to spend on any overheads as the team will continue to work in your outsourced partner’s office. 

Pros

  • Access to the required expertise without investing in the entire process of recruitment and hiring.
  • Your outsourcing agency partner cannot change the team of your choice without your prior permission. 
  • You know exactly how the project progresses as you monitor the team on a regular basis. 
  • Easy scalability as per need.
  • You save costs on salaries and overheads. 

Cons

  • May be more expensive than the project-based model

table for project-based vs dedicated team model outsourcing

Tip 4. Pay Attention To the Contract Document of your Outsourcing Project

Whichever model of outsourcing you choose, you need to make the contract document as detailed as possible. Listing out terms and conditions in as much depth and detail as in the case of hiring an in-house team member is necessary to avoid any sudden shocks. 

Ensure including the following in your contract document: 

  • The scope of the project in details
  • Duration and timeline
  • Costs and payments structures and schedules
  • Product warranty
  • Agreements at the service level: especially when the project involves ongoing service needs
  • Ownership transfer agreement
  • Intellectual property protection agreement
  • Non-disclosure agreement
  • Subcontracting clause: either complete prevention or setting limits to subcontracting
  • Indemnity clause
  • Dispute resolution mechanism 

benefits of outsourcing projects contract

This is especially critical in the case of project-based and managed team approaches. In the case of the dedicated remote team approach, a long-term relationship with your outsourced team builds a degree of trust and dependability. The contract document does not remain the only binding factor when you desire to gain the maximum benefits of outsourcing. 

Tip 5. Structured Communication is the Key to Maximum Benefits of Outsourcing

Regular and structured communication is an essential part of effective management. The need is the same when you outsource some of your business needs to a third party. 

  • Do not ignore this need in case of the short-term project-based model of outsourcing. That will be your only way of gaining some knowledge of how your project is progressing since you have no control over the daily activities of your outsourced team. 
  • A structured communication schedule is also crucial in the managed team approach. Coordinating the two teams and keeping their standards and progress in sync would be impossible without such a schedule. 
  • Work out the mode and schedule of communication carefully when outsourcing projects offshore, taking into account the time difference. 
  • When using the dedicated team model, the approach should be the same as in the case of one central office managing teams in different locations. 

Below is a list of preferred remote communication tools you can use, in addition to communication options built into project management tools.  

Adopt A Project Management Tool

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Tip 6. How To Ensure Effective Management When Outsourcing Projects Offshore

The most important task for the effective management of an offshore remote team is the adoption of an online project management tool. Each digital project management tool has its pros and cons. However, the most popular tools are as follows:

Remember that the adoption of an online project management tool is effective only when you ensure that all project-related information sharing happens on that platform.  

Add-on Factors to Consider When Working with an Offshore Partner:

  • Get beyond the client-vendor relationship – treat your offshore outsourcing company as a strategic business partner.
  • Respect diversity – be careful of cultural differences. It is critical to remember that your offshore remote team members are human beings, not robots.
  • Remember that your offshore remote team brings in skills and talent in a cost-effective manner. Treat them as equals.
  • Set up a structured communication plan, accommodating the timezone difference. Use any of the popular tools we have mentioned.
  • Develop and apply your monitoring framework. You can develop your monitoring parameters collaboratively with your offshore partners. That works best.

Avoid These Common Mistakes When you Decide to Offshore: 

  • Do your homework to decide the best destination and the model that suits your needs best. Utilize the cues we have shared. 
  • Do not compromise quality for cost-cutting. The cheapest is not necessarily the best. Rather, it may prove considerably costlier in the long run, if the product or service does not meet the required quality standards. 
  • Do not ignore the need for due diligence when hiring. Use the pointers shared here. 
  • Do not ignore the importance of the contract document. It is critical to integrate all the aspects we have spoken about.  
  • Do not offload all your responsibilities. Retain overall monitoring and supervision. It often seems tempting for overworked and multitasking CXXs. But there are dangers involved. 

You may discover too late that the project is progressing slower than planned. Or that there are quality lapses. 

When you retain the overall monitoring and supervision authority, you protect yourself from such rude shocks at the last moment.

  • Do not micromanage. Firstly, it will be counterproductive since it will take too much of your time. Also, it may typically lead to other complications as in any case of micromanagement. 

Your offshore partners may lose their own drive and initiative, thinking that they are obligated to work only under orders from you. That is never the way to get the most from a team. 

That may actually lead to missing out on the range of skills and expertise your offshore remote team can bring in your project. 

Also, the timeline could go haywire when you do not have time to micromanage and your offshore remote team suspends work because you are unavailable.

The Key Takeaways

The 2016 Deloitte global survey on outsourcing mentions that 78% of the respondents are happy with their outsourcing experience. We believe that the remaining 22% encountered some problem or the other because they slipped somewhere in following the tips we have shared with you. 

To ensure you witness the maximum benefits of outsourcing, follow the tips we have shared here. 

We also want to emphasize that the global experience with outsourcing clearly demonstrates that offshoring to a country like India works best from all the parameters. It extends your access to the required skill-sets in a cost-effective manner. 

Finally, for all your long-term and ongoing support needs, the dedicated team approach works best. It allows you to enjoy the benefits of accessing an extended talent pool without incurring the costs of overheads and monthly paychecks even when there is no work. 

Top 3 Outsourcing Business Models for Digital Agencies

Top 3 Outsourcing Business Models for Digital Agencies

The Deloitte Global Outsourcing Survey 2018 claims that traditional outsourcing has already yielded to disruptive outsourcing. Cloud computing, robotic process automation, and cognitive automation are driving the disruptive IT outsourcing market. An increasing number of companies across industries are adopting different outsourcing business models as a strategy for competitive advantages. 

No data is readily available about the total volume of outsourced digital marketing services. However, the global trends in information technology outsourcing (ITO) offer some insights. Digital services outsourcing falls within this larger market. 

What’s in this for you? 

Well, we begin by providing market facts about the ITO and the risks associated with the various types of outsourcing business models. We’ll also present an overview of different outsourcing business models to outsource digital marketing services, complete with their comparative advantages and disadvantages. 

The Global ITO Market

ITO constitutes the largest component of the wider outsourcing market. In 2017, 727 ITO deals were signed globally for the total value of US$ 137.2 billion, according to a KPMG report.   Another 220 deals worth US$ 94.2 million combined ITO and BPO (business process outsourcing). 

ITO Market: Australia

Australia tops the country ranking in the Asia-Pacific region in terms of the total contract value of ITO deals. It signed 39 ITO deals in 2017, with an additional 3 deals that combined ITO and BPO. 

The total value of the ITO deals was US$ 3,562 million, and that of the combined deals was US$ 57 million. 

ITO Market: UK

The UK was second in 2017 in terms of total ITO and BPO deals generated, contributing 5.2% to the global value of deals, informs the KPMG report. The country signed 90 ITO deals in 2017 for the total value of US$ 8,359 million. 

The country also signed an additional 30 deals that combine BPO and ITO for the total value of US$ 338 million. 

ITO Market: USA

The KPMG report informs that the USA generated 84.2% of the ITO-BPO contracts in 2017. The country signed 320 ITO deals that year, the total contract value of which was US$ 102,817. The country also signed 178 ITO-BPO combined deals for the total value of US$ 94,343. 

IT talent shortage is the major factor driving the high ITO rate in the USA. The prediction is that US universities will be able to cater to only 30% of the specialist IT jobs that will be available in the country in 2020. 

Risks Involved in ITO

Even while the ITO market is growing, it is not free of risks. The following diagram presents the risk perceptions by firms practicing ITO, as captured by the Deloitte report. The diagram also depicts how companies that outsource their digital services are addressing the risks associated with the practice. 

It becomes clear from the diagram that data security breach is the highest concern of major firms practicing ITO. While some companies emerge as not yet focused on addressing this risk, most players have adopted different measures to minimize their concern in this area. 

Top 3 Outsourcing Business Models for Digital Agencies

The 3 Most Popular IT Outsourcing Business Models

1. Project-Based Outsourcing

The project-based outsourcing model of digital services implies that there is a predetermined goal that the outsourced partner must achieve within a mutually agreed time frame. This model works best when the project requirements are clearly defined and the development time is short. 

Advantages:

  • This model makes the service provider responsible for the major part of the goals to be achieved. 
  • This approach is also suitable for smaller companies since no long-term investments are necessary. 

Disadvantages:

  • The hiring company has little control over the team formation and the management of the entire project. 
  • Project-based outsourcing business model usually costs higher than other models. 

2. Outsourcing to Freelancers

It is possible to use individual freelancers to outsource white label digital marketing services instead of partnering with a company. The decision to hire a company or a freelancer usually depends on the project size. For low-scale projects, hiring freelancers may prove to be more cost-effective. 

Advantages:

  • Freelancers are less expensive if the project is small, for a limited time, and does not need a wide skills-set. 
  • It is easier to terminate a freelancing contract than a contract with a company in case the freelancer cannot match up to the needs of the project. 
  • It is possible to hire different freelancers for several small projects with a short time limit. 
  • Experienced freelancers with a good project completion record need little time for understanding project needs.

Disadvantages:

  • References for freelancers are more difficult to secure than for established companies.
  • A freelancer’s goals may not align with the goals of the hiring company.
  • If a freelancer asks for a rate revision mid-project, it may cause serious problems for the hiring company. 
  • A freelancer is the only contact point, which may become a challenge in the case of differing time zones between the hiring company and the freelancer.
  • There could be a language barrier problem.

3. Dedicated Team Model

This model means hiring remote service providers who remain dedicated to the provider company but report directly to the hiring company. The remote digital marketing service providers may constitute the full digital marketing team of the hiring company. 

Hire Pre-vetted & High Performance Remote Teams

Also known as the IT team augmentation model, the remote digital marketing service providers may also work in collaboration with an in-house team of the hiring company. The dedicated team approach works best for long-term needs with changing needs.

Advantages:

  • Full control over team members and project management.
  • There is scope for changing the project priorities whenever necessary. 
  • Ensures dedicated service without the need for micromanaging employees. 
  • A point person is always available for any kind of urgent communication.

Disadvantages:

  • The providing company can decide on shifting remote team members without informing the hiring company first. The solution is to make the process the superstar, so that there’s no ‘indispensable superstar’ that everyone has to rely on.
  • In the case of any failure, the responsibilities have to be shared by the hiring company and the company providing the digital marketing service.
  • Time zone differences and language barriers could be challenging. The solution is to design work shifts such that the client gets 24 x 7 support. 

In a Nutshell

Each of the three outsourcing business models is applicable to both onshore and offshore outsourcing. Onshore outsourcing means hiring the services of a white label agency situated in the same country as the hiring company. Offshore outsourcing means hiring a company beyond the national borders of the hiring company. 

Increasingly, however, more companies in the global North are moving towards offshore outsourcing business model, for their digital marketing needs. Cost-saving and access to talent are the factors driving this trend. The dedicated team model works best for the medium and long term, because it allows everyone the time and motivation to build robust and quality-focused processes.