Tag Archives: White Label Agency

8 Ways To Get Work Done Efficiently From Your White Label Marketing Agency

1. Share Client Feedback

One of the main things to work on when you are getting work done from a White Label Agency is keeping them updated with the client feedback. Bad feedbacks bring attentiveness and concern which can be precepted as mistakes to learn from and positively up-bring a sense of ownership. While, positive feedbacks bring motivation in the outsourcing team, inspiring them to work with the same passion and a greater commitment. This is reflected in your following projects and tasks.

‘Real-time feedback resolution’ is another aspect that you as an agency owner needs to keep in mind to make sure bugs are fixed in real time and the project productivity isn’t hindered. You can maintain transparent communication with the project coordinator/manager on the outsourcing end that keeps the development team updated with the feedback and work over them in real time. This can be an essential practice when you have to meet some close deadlines.

2. Discuss ETA In Detail

Being the only node between the client and the outsourcing services company, the way you handle the transparency of processes and requirements is highly critical. Clearly, ETAs (Estimated Time of Arrivals) need to be discussed in detail and finalized based on transparent communication. You need to document down the client requirements in detail and ask your white label services partner to assess them for the feasibility and give the most practical ETA for the project. Based on this ETA you need to add your assessment buffer time and bug resolution time (in the case if your outsourcing partner fails to convert the project well). Then you give your side of ETA to the client which includes the time estimates from your white label partner in addition with the overall buffer time you require.

3. Assign Single Point Of Contact

Ever tried to work on too many browser tabs at once? Or tried to pick a phone from one hand, open a jar from another as you slip your feet into your shoe? It seems too complicated and tangled, same is the case with outsourcing project management when you have many nodes to connect. So, one of the best practice that smart agency owners follow is asking their outsourcing agency partner to assign him a single point of contact.

This single point of contact needs to make sure that he coordinates with the project manager on the development end and keeps you updated with all the progress in your project. If you want to communicate over any requirement aspect, or provide any feedback, or make urgent conversations, or ask for a progress report, etc. the person assigned to you should be your single point of contact and this could help you streamline the project management process.

This further helps you gain in productivity.

4. Detailed Monthly Reporting or Milestone Reports

The right white label marketing agency partner makes sure that it keeps you reported about the overall project at each point of time. Many smart agency owners follow the process of monthly reporting or milestone reporting, where the outsourcing partner has to submit monthly work progress reports in detail to the agency owner, for his review and feedback.

WIP (Work In Progress) sheets are one of the latest practice followed by some truly credible white label agencies where they follow a habit of maintaining a daily WIP sheet that can be reviewed by the agency owner and if he wishes to share it with his client he can share it further. These WIP sheets keep you update with the direction and progress of the project and increase work productivity along with improving work quality.

5. Communicating Technical Aspects Transparently

Starting from the initial planning when you screen your outsourcing partners you need to make sure that you discuss all your expectations transparently. Smart marketers generally prefer a one-stop white label marketing agency which has expertise in delivering end-to-end digital outsourcing services. It saves them from the hassle of finding a new outsourcing partner for every different requirement.

With this, you can ask your white label partner if he has worked on various industry domains, just to make sure the professionals working for your client are familiar with the client’s industry. This reflects in the quality of the work you receive and add to your client’s delight.

Another important aspect is to discuss the client requirements well in advance with your white label service partner. Keeping your outsourcing service provider in the loop while you discuss the client requirements can help you fix on the factors like project feasibility, the time required for the execution, expectation bar, etc. This practice streamlines project management and increases work productivity.

6. Integrate A Scope For Scalability and Flexibility

There will be cases when the project scope may scale at the final point, or it might require some modifications from the client side. In this case, your white label services partner should be willing to entertain the modifications in a flexible manner and meet the scalability requirements. Therefore, you need to discuss with the outsourcing company for their willingness to entertain end moment changes and scalability requirements.

7. Transparent Billing Is A Must

When it comes to working with a white label marketing agency, the most crucial aspect of management comes with billing management. Based on the engagement model you choose to connect with your outsourcing partner you need to make certain documented billing process discussions and approve them.

If you choose a ‘fixed price model’, you should discuss the number of feedbacks the outsourcing partner is willing to entertain.

In the case of a ‘rate per hour’ model, a detailed billing sheet should be shared transparently between you and the white label company.

You can also go for the ‘payment wallet’ engagement model if you are working with a trusted partner. This will help you speed up the development part in the initial phase, as this model involves quick payment approval and the outsourcing company can kick-start the project as soon as possible, keeping you in priority.

8. Don’t Just Deal, Make A Partner

Often ignored, but ‘partnering approach’ is an important factor that decides the way your white label partner serves you. You as an agency owner shouldn’t just focus on getting the work done from your outsourcing team, but actually, partner with them. You should involve them in some decision-making tasks like cross-selling and up-selling strategy discussions, project feasibility discussion, and share feedback with them. With this, the communication channel you maintain should be transparent and, its tone should have a partnership touch.

Outsourcing surely brings you a long list of perks, but only if managed efficiently! So, is your present white label agency partner helping you meet your growth goals?

6 Things to Look Before Hiring a White Label Digital Marketing Agency

First thing first, What is a White Label Agency?

White Label Agency are the agencies who work for other digital marketing agencies as their service partners. The reason behind the name white label is that it does not endorse its name in the market.

Digital Agencies hire such white-label agencies to solve their problems such as, lack of resources, lack of expertise, cost-saving and getting the most out without investing much in infrastructure or resources. This helps digital agencies to retain their existing clients and get more clients onboard by expanding their service offerings.

White Label Digital Marketing Services providers tend to have a big team, they are cost-effective, they carry expertise with them and because they are a large team they can take up any project at any time.

But it is tough to judge a marketing agency, thus, we have jotted down here practical questions that helps you and your team, to judge a white label digital marketing agency while hiring.

1. How available they will be?

Such White Label Firms are more likely to have multiple work orders of other clients as well. In return to get your work done within the timeline from these agencies, you should confirm with them for their availability.

Because there would be instances when your end client will come to you at the end moment for a quick new task to look after. And you know that you can’t say no. Then, would your white label partner be up to take the task at the real time? Such clarification should be made before hiring the agency.

2. How reliable they are?

If comparing to contractors and freelancers, white label agencies can be more reliable as they will have work consistency. A large number of resources are always a good point to be dependent to work with the deadline.

3. How experienced they are?

It is mandatory for you to know how experienced the white label agency is and how many clients and industries they have served over the span of years. It is good to have a broad idea about their resources’ expertise and a few of their case studies will certainly give a better idea to you.

4. How much they cost?

So when going for any white label digital marketing agency in comparison to a freelancer or a contractor the price to be paid has to be a little high. For every agency, the price may vary according to the work and quality. Do not ever fall into the trap of low price, it is said that “Quality comes with a cost.” Such reputed white label agencies will cost you high, but they will retain your clients for a longer time by giving the desired and sometimes more than expected results. This will also create your own brand credibility among your clients.

5. How is their responsiveness?

At times when having extra work, white label agencies cannot revert instantly and tend to reply after a couple of hours or probably the next day.

There will be times when your end client comes to you to make some real-time changes and that time you need a real champ who can carry out the execution without any delay. It is always good to keep all these things on paper so that you don’t lose your clients by any chance.

6. How qualified their employees are?

For every campaign, there will be an assigned team and every assigned team will have the most appropriate employees to get the expected results. Qualification of employees is a major factor to look at for any firm but along with that one more thing which matters is the experience of different campaigns in the same industry.

It is always good to ask their team’s expertise in the campaigns or projects which you want to assign them.

Few questions you can ask them are as follows:

How do you manage a low cost per lead?
How do yo increase the quality score of any ads?
How do you allocate X amount of budget to get X results?
How do you convert existing users?
How do you use analytics for any campaign?

After you have the above-mentioned information with you and you are now ready to hire a white label agency, here are the things which you should get on the paper.

1. Agreement Layout / NDA (Non-disclosure Agreement)

Apart from the basic non-disclosure agreement, the few points such as transparency between you and agency for better communication, invoice processes, organizing bills and many other things. It should be very clear about the deal and communication of the client between you and the White Label Agency.

2. Client Communication Part

There should be clarity between you and the hiring agency regarding who will converse on the front end with the end client. It would be you or the hiring agency? No matter what happens the hiring agency should not breach the rules and communicate with the client without any permission. If any problem/urgency arises the white label digital marketing agency should come up to you and seek information.

3. Economizing Authority

If the client demands to make additional changes in the campaign but hasn’t endorsed the budget then the authorized person needs to negotiate for the additional budget. In such cases, who will bear the extra efforts’ cost? Who will negotiate with the end client? One should include such instances on paper.

4. Setting the Expectations Right

Expectations for every campaign differs from client to client. Looking at the campaign the hiring agency can judge whether the expectations are reasonable or are way too high. The client needs will vary from domain to domain so in accordance with the domain the expectations will revise and it should set on the paper for both the parties.

5. Achievement Analysis

You do not face such instances with reputed white label agencies but with the rest of other, it is good to keep a set of measurements. How will you measure the success of the campaign? How will you judge whether the objectives are achieved or not? For that, good to keep such things on paper.

6. Targeting The Profit

How much margin one will have to keep to get at least a reasonable profit margin out of every campaign? The estimated margin that one can keep for the profit should be almost double or more than the price you were charged by the agency.

For example, the hiring agency is charging you $75 per hour, then you can charge the client around $150. The profit should always be double or higher than what you are being charged by the agency such that there is always a negotiable situation in between the client and you.

7. Broadcasting The Client

Can your white label agency shout about the client of yours in their marketing? It all depends on the end client and the agreement done between you and your white label digital marketing partner. If the client is aware that your partner white label agency is working on their projects than it is fine to do that. But all should be stay on paper first.

8. Meeting The Deadlines

By what time the work needs to be done? Are you able to manage so many people at a time and live up to the expectations of the client by meeting the targets on time? If yes, it is a great thing for one to tackle it but if you fail to do so then you are bluffing around and that can leave a very bad impression on the client. In that time, such cases should be clarified on the paper between you and white label agency.

9. Power In Your Hands

Negotiation always gives a good deal. See whether you need them, or they need you more than you need them. Awareness of such need give you an upper hand on them and it will carry out a great deal for you.

White label agencies are considered to be the biggest way of outsourcing in today’s time with the growing trend and trending technologies. Clients from all over the world have started using outsourcing for their start-ups, businesses, and companies working on large platforms too.

5 Reasons To Consider A New White Label Agency Partner

Reason 1. Get a One-Stop-Solution Provider

Does the agency you are working with sell a limited category of digital marketing services? If yes, then you are also being limited in scaling up your business. The right way to scaling up is to have a big umbrella of different services at one stop. One-stop-solution white label agencies are the best when it comes to working and managing your clients and their tasks.

For Example: If your agency is doing PPC campaigns for your clients, but when it comes to design ad banners for them, they don’t have the resources. Then you have to find another agency or freelancer for the task. Which stretches the deadline and it might impact your client management process.

Working with a one-stop agency can benefit you in terms of cost-effectiveness. This also relieves you from the hassle of signing NDAs with different agencies for different services.

What services you can expect in a One-Stop-Solution digital marketing agency?

SEO
PPC (Google/Yahoo/Bing)
Social Media Marketing (Facebook-Instagram/Twitter/LinkedIn)
Analytics
Web Development (HubSpot/HTML/WordPress)
Graphic Designing (PSD/AI/Sketch/InDesign)
Ad banners Designing & Development (Image/HTML)

Reason 2. Go Beyond Cost-effectiveness

Are you working with an agency just because they are cost-effective? Then, this might not work for you as there are more things which you should expect from a good white label agency.

Are they giving you enough expertise needed for your clients’ projects?
Are they giving your clients real results? Or just excuses on what didn’t work well?
Are you being paid for every new client campaign you send to them?

Considering the above points can help you understand the true value of your white label partner, which might be over the cost perspective.

Reason 3. Expect Support Throughout

Urgent deliverables and narrow deadline tasks can turn out to be complicated if you lack enough resources or your white label partner isn’t willing to offer you round-the-clock support.

Even if your white label service provider is available 24×7, does he promptly cater your requirements round-the-clock? Because that is what a dedicated white label service partner is bound to offer.

It should be willing to accept urgent projects and meet close deadlines for your clients. Thus, making you a preferred digital marketing agency for your clients. The attitude with which your white label service partner provide you support matters in the long run.

Reason 4. End Moment Modifications (Their Behavior)

Do you face the situation where you have to please the white label agency for the end time modification from your/client’s side?

Well, if that is the case, ‘pleasing’ isn’t something you need to follow just because they are not flexible to make those changes. Or just because they have limited resources to manage the end time modifications and their team is busy with different other projects.

You must have an agency who is available for you any time, who can start your project as soon as possible and they have a good number of resources available. Only then they would manage your end time modification with maturity without frowning upon them.

Reason 5. ‘Second Option’ is Always a Good Idea!

There are times when your partner agency goes out of resources or they just simply shut down. Then you have someone who can manage all those clients’ campaigns promptly. Here a backup white label digital marketing agency comes into the picture.

If you hire a white label agency partner as a backup, it should be capable enough to support you promptly with a capable team of resources and the required amount of expertise. It can help you meet your client expectations and deadlines in a stable manner and build your brand reputation as a reliable service provider.

The list of perks of white label partnership has been growing significantly with time, so are you able to get out enough from your existing white label agency partner? Well, it is time to think upon the above points and choose the right white label digital marketing agency partner.