Tag Archives: White Label Digital Marketing Services

How to Earn More from White Label Digital Marketing with a Small In-house Team

Are you drawing maximum profits from your White Label Digital Marketing Agency Partner?

Among the main reasons why businesses switch to outsourcing, the two most crucial ones are – cost reduction and lack of in-house resources. But, outsourcing isn’t just about catering to your requirements, but it is also about boosting your revenue with a well-defined business development strategy.

So, here is how you can draw great profits from white label digital marketing services, without expanding your inhouse team or increasing your overhead costs:

1. Expand Your Offerings Strategically

When it comes to digital marketing, you have a wide range of services to offer. Starting right from SEO, paid marketing to social media marketing, and email marketing, etc. And partnering with a one-stop white label digital marketing reseller can actually help you gain expertise over the extended digital marketing spectrum.

As a marketing agency, you can expand your business offerings across the whole digital marketing spectrum and strategically upsell and cross-sell services to gain more business and hence more profits.

For example: If you are an SEO company with limited inhouse resources, a white label digital marketing partner can help you scale your SEO projects without having you invest more in your inhouse team. With this, you can cross-sell other digital marketing services like SEM, and digital asset development, to your clients. This creates a secondary profit-based revenue stream for your business.

2. Invest In Partnership

Long-term outsourcing strategy is more than a deal instead, it is a business partnership where two brains work together for your business development. You need to work on building trust and involve your outsourcing partner in decision-making, where you both can work together over increasing the total business you earn from the market. Paid marketing projects involve a certain amount of experimental approach and a partnership approach can help your white label digital marketing agency partner execute custom solutions for your clients.

Another important part is keeping your white label partner informed about the client’s expectations and crucial discussions. With this, keeping your outsourcing partner updated with feedback from the client, helps them serve the clients better.

3. Analyze The Reports Well

Reporting is the most crucial aspect when it comes to managing your white label digital marketing services efficiently. There may be no point in expanding your in-house team if you are outsourcing a major part of your services. However, you need to have resources inhouse that can manage your outsourcing projects efficiently. These may include operations like analyzing the reports, project coordination, and client reporting.

4. Keep Enough Room for Scalability

There is no point in hiring a white label digital marketing agency that is not able to support you with business scalability. With a good outsourcing partner by your side, you should be able to focus on your business development goals and add more and more leads to your funnel. Outsourcing can be the best way to scale your business as you don’t have to bear the overhead cost and risk of hiring resources inhouse.

5. Draw Repeat Business

Digital marketing services like SEO, SEM, and social media marketing are capable of drawing a long-term business. So, you in coordination with your white label digital marketing agency should focus on delivering optimum client satisfaction and generating regular repeat business from your clients. You need to maintain transparency with your outsourcing partner and an incentive system can also boost their efforts for quality services to your clients. This could increase the revenue through repeat business and hence you get increased profits.

Digital marketing services are evolving at a great pace and so is outsourcing. Businesses now look for long-term white label partnerships where they can think of their outsourcing team as an extended version of their in-house team. Repeat business, cross-selling, upselling, and building client referrals are some factors where you can work along with your white label services agency. So, strategize your outsourcing partnership smartly to maximize your profits without increasing your overhead costs.

Top 5 Ad Types Every Marketer Needs to Use for Small Businesses

Is Paid Marketing Just A Game For ‘Large Businesses’?

Small businesses with smaller marketing budgets believe that paid advertising is a game for large businesses. However, the cost and returns from paid marketing depend on some manageable factors, like the target audience, the campaign setup, the goals of the campaign, and the nature of the business. And if a campaign is executed efficiently it can offer a small business the same success that it offers to large businesses with huge marketing budgets.

So, it is time to start executing efficient paid marketing campaigns for your small business clients as well. As you discuss this with your white label digital marketing agency partner, here are the types of ads that you need to use for small businesses:

1. Google Search Ads

You might be aware of the Google Search Ads, popularly known as PPC ads. These are pay-per-click ads where a business pays for each click on their ad. PPC search ads help a business instantly appear in the top of search results based on the campaign keywords and structure.

Average Investment:

The average cost per click (CPC) on PPC search ads is from $1 to $2, which depends on the campaign structure, audience, and the nature of business.

Recommendations:

  • Target for Users with Clear Intent – When you are working on a tight budget, you need to make sure that you optimize your keywords well to attract high-quality traffic. If your white label digital marketing reseller does it for you, you need to make sure that they use a proper match type and exclude the negative keywords.
  • Optimize for High Performing Locations – As you have a tight-budget for small businesses, you need to analyze your target geography well, to narrow down your targeting and attract genuine leads.
  • Optimize for Low CPC – Another necessity is to optimize for low cost-per-click, which can be done by improving ad relevance and total ad score.

2. Facebook Ads

With over 2 billion active users, Facebook is one of the greatest advertising platforms for businesses. One can build display ads and video ads to be promoted on the platform to a specific audience. Facebook ads mainly depend on the goal you select for your ad campaign and the audience you select for it.

Average Investment:

The average cost per click (CPC) on Facebook ads is $1.72, which further varies on the audience targeting and type of Facebook ad.

Recommendations:

  • Narrow Down the Target Audience – Facebook gives marketers detailed targeting options to narrow down your audience and pitch the right customer base. The budget constraints need to be discussed with your white label digital marketing agency partners in advance.
  • Select the Right Campaign Goal – Based on the nature of business and expected results, the right campaign objective needs to be decided. It can be impressions, clicks, form, etc. With this, the CTA button should be selected accordingly.
  • Try Remarketing Campaigns – One can retarget their website visitors through Facebook remarketing ads. This helps in increasing the conversion rate as it pitches to the audience who have previously shown interest in a particular business offering.

3. Google Shopping Ads

Other high-performing ads are Google Shopping Ads that helps eCommerce businesses to promote their products directly on SERPs. These are product listing ads, displaying your product’s image, name, price, reviews, and promotions. Among other eCommerce ads, these ads generally perform the best.

Recommendations:

  • Display More and Sell More – Google Shopping Ads gets a new update where marketers can display ‘add to cart’ and ‘quick checkout’ options to the ad, allowing users to buy a product directly through the ad. As a marketer or a white label digital marketing reseller you need to make sure that an ad triggers relevant queries.
  • Target High Conversions – Shopping Ads are capable of earning up to 26% higher conversion rates as compared to Google Text Ads. So, you as a marketer need to optimize your product feed such that it attracts qualified leads.

4. Google Maps Pay-per-click Ads

Small businesses that have a local customer base can smartly attract sales through Google Maps PPC Ads. Google Maps is used by over 1 billion users and building location-specific ads on the platform can help you attract local customers. According to statistics, 75% of users who search for a product in a nearby location, usually visit the store within the next 24 hours.

Average Investment:

To top the Google Maps search listing you need to invest from $25 to $150 depending on the nature of your business.

Recommendations:

  • Experiment with Your Ad Campaign – Google Maps location-based ads work over a certain radius and you need to see if they are actually drawing clicks and sale for your clients.
  • Optimize Your Business Location Page – Remember to optimize the information on your clients’ business location pages as the GMB ads are linked to these pages. So, the users can get extra information like your store address, reviews, opening hours, and photos.

5. Google Display Ads

Popularly known as Google Banner Ads, these ads are similar to Facebook ads which have a headline and description text along with an image, video, or audio. These ads are served on the Google Display Network, consisting of over 2 million websites.

Average Investment:

The average CPC of Google Banner Ads is under $0.58. However, the average cost depends on the ad objective you choose. The ad objective choices include – Cost per thousand impressions (CPM), Cost per click (CPC), and Cost per acquisition (CPA).

Recommendations:

  • Optimize Your Targeting – If you are working on a tight budget for your clients, you need to pay extra attention to your campaign targeting with the help of your white label digital marketing agency. You need to be sure about your audience’s interest, the platform they prefer (mobile, desktop), and the marketing channel.
  • Remarketing Earns More Conversions – Google Banner Ads allow marketers to run remarketing ads, which generally draw better conversions. So, you need to select your campaign goals accordingly and optimize your ad visuals.

Often confused as an expensive marketing investment, paid advertising is capable of offering the best returns for small businesses as well. Other than the above 5 ad types, you can ask your white label digital marketing partner to incorporate LinkedIn in-mail ads and Amazon Ads. So, it is time to start building budget-focussed ad campaigns for your small business clients and boost their sales.

8 White Label Digital Marketing Services for Agencies to Earn More

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As a digital marketing agency owner, you will have already heard about ‘white label digital marketing services’ but have you really thought about how it could help your business?

White label digital marketing services enable you to scale your business, boost your client offerings and increase your business revenue without any overhead costs. By outsourcing tasks and services to a third party, you can grow your business and expand your client portfolio without increasing the work-pressure on your team or yourself.

Benefits of Deploying White Label Digital Marketing Services:

Digital Marketing is a broad and fast-growing field. Whether your team lacks the specific expertise for certain tasks or simply don’t have the time to take on more work, white label agency partner can help boost your agency’s profit.

So let’s have a look at the various tasks you can outsource by using white label marketing services.

1. Facebook Ads

Facebook is one of the most popular social media platforms in the world. With over 2.2 billion users as of 2018, you simply cannot ignore its huge customer reach. The paid Facebook ad network is enormous and has helped many businesses to multiply their revenue figures. Ecommerce and restaurant businesses are among the many large industries that find their major customer-base on Facebook. The service is in demand and you can make good money by adding it to your list of offerings to your clients.

2. Website Speed Optimisation

‘Slow website loading speed’ is one of the main issues fading the growth rate of many businesses in the digital world. Reports reveal that 53% of visitors will abandon a mobile page if it takes longer than 3 seconds to load. A bounce rate of more than 50% can significantly impact the growth of a business and website speed is, therefore, a vital concern for every business.

Website Speed Optimisation should be at the top of your list of client offerings as a digital marketing agency. And if you don’t have the expertise in-house, why not outsource to a company offering white label digital marketing services?

3. Website Audit

One of the most common modes of lead conversion is a business website. All companies want to generate high conversions from their websites and will, therefore, pay top dollar for quality website audits. A website audit helps a business to analyze their website’s performance and understand the factors that aren’t working or are decreasing its conversion potential.

Website audit requires specialist knowledge and explore website speed & performance, content issues, keyword analysis, SEO audit, page errors, broken links, backlink analysis and website structure analysis.

4. Content Outreach

Content Outreach remains one of the most important factors when it comes to search engine rankings. It is how you get your website mentioned on other popular platforms and draw backlinks from there. Content Outreach is practiced by almost every business that wants to lead with organic search. It is a long-term service that pays off after a certain period.

Offering link building services can help you generate good long-term revenue.

5. HTML5 Banner Ads Creation

The first phase of lead acquisition is creating ads and attracting your target customers to click on them. For your SEM services to succeed, it is crucial for your creatives to be engaging and influential. HTML 5 Banner Ads are an important part of your display ad campaigns. You can include the HTML5 banner ads creation services to your list of white label digital marketing services and generate good instant profits. Static banner ad design is also an important service that needs to be added to your list of offerings.

6. Google Ads

One of the most important service to add to your array of digital marketing services is Google Ads. Whether it is about generating leads or promoting your business, Google advertising is a must. Google Ads offers businesses an opportunity and a platform to find their target customer base and reach out to them directly on Google. It helps businesses build a direct lead acquisition funnel.

Types of Google ads include:

  • Display Advertisement
  • Search Only Ads
  • Search, Display and Gmail Ads
  • Remarketing Ads

Google Ads marketing is a wide field requiring specific expertise and a lot of work including analytics, ad creation, ad optimization, creating lead acquisition funnel, etc.

Google Ads or SEM is a must-have in your arsenal of digital marketing services.

7. Emailers Development

Emailers Development remains one of the most effective business promotion and customer acquisition strategies in digital marketing. It offers businesses a direct reach to their target audience and has a high conversion rate too. The average open rate for emails as of 2018 is 24.88% and its click-through rate is 4.06%.  Email development and Email marketing services should definitely be included in your list of client offerings.

8. Lead Generation Page Creation

An important part of a lead generation campaign is your lead generation or landing page. Each business requires a lead generation page to help capture leads. From an agency perspective, the service includes creating the perfect landing page design, adding content to the page and optimizing it for conversion using lead acquisition forms and other best practices. This is an important offering to include in your array of digital marketing services.

There are various other services like Google My Business page optimization, social media marketing, Facebook paid marketing, influencer marketing, etc. which can be achieved through white label digital marketing services. Ultimately, it enables you to broaden your offerings and give clients a wider expertise and boost your profits whilst keeping your costs down.