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SEO Specialist job description

How to Hire an SEO Expert from India: Guide for Hiring Managers [+SEO Specialist Job Description Tips and Salary Analysis]

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The number of digital agency businesses in the US has grown at an average annual rate of 15.6% from 2018 to 2023. Among these, over 41.2% of agencies are either bootstrapped or have seen their investors withdraw due to the economic downturn experienced in 2022-23.

With the expanding digital space, the demand for digital roles such as SEO experts, performance marketers, and web developers has increased tremendously. Consequently, these companies are also facing a gap between the demand for such roles and the shortage of talent supply. 

This blog will cover the current hiring trends for top SEO roles, right salary data points and offer tips on creating an effective SEO specialist job description when hiring from India.

Facts About Digital Talent’s Hiring Sphere in the US, UK, and AU

  • In the US, UK, and AU, even tech companies are increasingly opting for in-house digital teams rather than outsourcing to digital agencies. This trend has led to a 51.3% increase in hiring requirements for roles such as Web developers, SEO specialists, performance marketers, and UI/UX designers since 2021. 
  • Salaries for digital talents in the US have risen by 21.2% since 2022, while in AU & NZ, the increase is 14.1%, and in the UK, it’s 13.2%.
  • Self-funded agencies are facing challenges in hiring for digital roles and often turn to alternatives like hiring talent from countries like India, where hiring costs are lower. (According to a 2022 report by Clutch, 23% of global agile agencies have hired remote talents from offshore locations). With the right hiring platform, companies can reduce their standard hiring cycle from 44 days to just 5 days.

Current Hiring Trend For SEO Roles in 2024: Salary Increase Projections, Demand-supply Gap 

  • 16% of all companies, including ad agencies from US/UK/AUS/SA, are hiring remote talents from offshore regions. As per Kon Ferry, by 2030, it is estimated that digital and tech companies will face a shortage specifically for SEO roles (eCommerce SEO, technical SEO, and SEO analysts). 
  • With that, the salary for SEO roles in the US has risen from an average $68,332 to $83,118,  in Australia, it went from $58,990 to $67,337, and in the UK $69,991 to $79,219. 
  • In 2023 alone, 49.2% of tech and digital companies in the US chose to hire from India for roles of SEO, performance marketing, and web development. 16% of all companies, including ad agencies from the UK/AUS/SA, are hiring digital talents from offshore regions.
  • In the US, the demand for SEO roles is increasing by 10%. However, it is estimated that there will be a significant shortage of digital talent by 2030 in the US, UK, AU, NZ, and Germany. Consequently, companies are facing a shortage of human digital talent. 

 

job description for SEO specialist

Nearly 50% of digital agencies are hiring from India for SEO-specific roles- the paradigm shift to curb margin pressures without affecting the quality of skilled talents 

“We needed an SEO expert who could align with our dynamic expectations- who is an expert, and fits within our budget was a challenge and that’s why when we turned to India”– Sydney Digital Marketing, Australia 

“We were looking for niche skills and we wanted to hire from India due to unavailability of talents locally. We were looking for the right partner who could help us with the talents who are pre-vetted and are open to work in our time zone, shorten our long drawn onboarding process and are culturally aligned”– Incubeta, USA 

To address the challenge of the demand and supply gap, along with the increase in local talent salaries, companies are turning to hiring from India. However, with this decision, hiring managers need to choose the right hiring platform. Otherwise, companies may end up hiring unfit talents, leading to retention issues, a prolonged hiring process, or misalignment on cultural aspects.

When it comes to hiring the right SEO expert, the first step is to understand the SEO specialist salary in India by doing a compensation market analysis and creating the right job description for the role. 

Salary market analysis helps hiring managers understand the right salary data points in the skewed Indian market. 

  • Digital companies when hiring dedicated SEO experts from India, doing a salary market analysis gives them an in-depth analysis of salary benchmarks for the role. Hiring managers can conduct a thorough compensation analysis to get cost-effective and fine-rated Indian remote talent. 
  • A lot of salary analysis tools help hiring managers with crucial information, companies can compare the experience and also potential savings on benefits, insurance, and perks when hiring from India compared to hiring from their location.

 

Empower Your Hiring Decisions With Data-Driven Salary Analysis

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Knowing The Art of Creating The Right SEO Specialist Job Description When Hiring From India is the Key!

  • Job description clarity refers to the degree to which a job description effectively communicates the key details and expectations of a specific job role within an organization. 
  • When hiring an SEO consultant from India, hiring managers often begin with the mindset of writing roles and responsibilities in the job description in the same way they do when hiring locally. In reality, there isn’t much of a difference, but the crucial aspect is to make the job description relevant to align with the needs of the Indian talent market.
  • For example, if the role is remote, it is important to include a benefits and perks section to clarify the IT infrastructure details – whether the system will be provided by a third party or if an allocation will be made. 
  • Indians are particularly focused on understanding the responsibilities, reporting structure, and designation associated with a role (whether they will work as an individual contributor or lead a team).
  • The salary range is crucial because, despite the vastness of the Indian talent market, hiring the right SEO expert requires setting the right expectations for remuneration, benefits, and perks for the talent.
  • When the job description crafted is clean, clear, and precise, it not only sets the right expectations for job duties but also saves hiring managers from receiving hundreds of irrelevant resumes. 
  • 7 out of 10 hiring managers agree that a well-crafted technical SEO specialist job description not only reduces time spent on the screening process but also aids in talent retention.

Mastering The Art of Hiring An SEO Expert From India 

There are several ways to hire an SEO specialist from India, from creating an effective SEO expert job description and outsourcing agency to a hiring platform. Hiring managers are focused on shortening their hiring cycle, handling onboarding, legalities, and compliance, and ensuring transparent pricing structures. 

“We know India has some quality talent, and sometimes choosing the wrong recruitment partner not only hampers your hiring process but it takes a toll on retention and overall performance”

Why Businesses Should Hire Dedicated SEO Experts Instead of Outsourcing SEO

Why Businesses Should Hire Dedicated SEO Experts Offshore Instead of Outsourcing SEO

The age of the phone book is at an end. And there are no two ways about it. According to a Harris Interactive poll, 60% of people from the U.S. use the internet to find contact information.

The internet is a big part of people’s lives nowadays, with almost 236.5 million users accessing search services from search engines. What’s staggering is that a vast majority of these searches, about 89% of the total searches on the internet, are made for informing purchase decisions. In comparison, 71% of business purchase decisions result from it.

Just like marketing teams in the U.S. spending over $80 billion dollars on SEO services this year, you should also contemplate investing in it for successful digital marketing strategies. But how does one succeed at it? For any business, two conventional routes exist – either they outsource the SEO project to an external agency, or hire a dedicated SEO expert offshore and keep the control.

A recent trend that has gained traction is that of businesses outsourcing their SEO capabilities to agencies, with as many as 67% of organizations having been reported to do so. However, this practice is usually ill-informed, and they don’t take into account their market, particular situation, and target audiences.

Here, we will take a look at the reasons why.

Problems with Outsourcing SEO

A lot of businesses straightaway jump on the white-label SEO partners bandwagon. However, in this process, they tend to lose big on resources and results achieved. Let’s see how.

1. Communication

Any time you outsource any job to an external agency, communication takes a hit because the business process doesn’t take place under your roof. So much so that a study by the Outsourcing Center revealed that 16% of outsourced projects fail is because of poor communication.

2. Transparency

Outsourcing comes with a general sense of foreboding because of the reasons mentioned above. Add to that, a lack of transparency and what awaits businesses is nothing but lost revenue. This is such a big quandary for organizations that 10% of them attributed their unwillingness to outsource to lack of transparency.

3. Incomprehensive

Much like SEO is only one part of your broader focus areas, you’re only one client of the several that an agency has, and many a time, their work might not be as comprehensive as you want if you are chosing the shared resource model.

How Hiring Dedicated SEO Experts is Different from Outsourcing SEO

Should you hire a dedicated SEO expert offshore as an extension to your in-house team, or should you just outsource and handover your project? Let’s look at how hiring an expert can help you avoid the pitfalls of outsourcing your SEO needs.

1. Know the SEO Experts Leading Your Regiment

Since the choice of appointing the right personnel rests in your hands, you can be more scrupulous as an organization while assessing the capabilities of an individual SEO expert. This way, you can also ensure that the individual you hire is better aligned with the organization’s objectives and therefore has a far better chance of contributing substantially to increasing the ROI.

Apart from that, it’s the very nature of SEO being an inbound marketing strategy that makes it pertinent to hire an offshore expert. In fact, with 59% of marketers reporting that inbound practices provide the best quality leads for them, an offshore expert that knows your clients and needs in and out is more suited to develop achievable KPIs that sit well with the company’s objectives.

Know the SEO Experts Leading Your Regiment

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2. Have Greater Control and Plan Your Success

An undeniable benefit of a dedicated SEO team is that you can take more control than project-based outsourcing and manage SEO processes alongside the latest trends. You will be able to manage your team more transparently.

For example, in 2019, Google’s new BERT algorithm turned a lot of heads as SEO professionals learned that to convert users, the content has to be developed in line with user intent rather than keyword strings.

A dedicated SEO team working in line with a defined digital marketing strategy can work wonders for you. In fact, 66% of content marketers rely on such strategies, with 86% of them led or managed by a dedicated remote team or person. With a defined strategy carried out by a dedicated remote team, your organization can control how well it adapts to new trends of the market.

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3. Define the Right Team Structure

While deciding how SEO should fit into your company, the way to go is ‘made to order.‘

With the control process in your hands, you can define your ideal SEO team structure that builds on the following:

  • Have separate teams for product and service.
  • Content should be a team of its own.
  • PPC and SEO should be separate teams.
  • SEO should come within e-commerce.

Take a look at the image below to see how an SEO team is structured on the basis of the above for an e-commerce VP.

Define the Right Team Structure

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4. Witness the Progress Along the Journey

An organization hiring a dedicated SEO expert offshore has complete control over their creative freedom and can witness the progress of the strategies applied by them and also remodel it if the need arises.

The first step to this end can be building a mind map to gain a holistic overview of their strategies and how these can come to define future processes.

With it, you can envision strategies and combine ideas more easily as you arrive at them by seeing how they fit in the bigger picture. It reduces the load expended by strategy decisions on your creative process, and you can brainstorm effectively as a result.

Ways to Build a Dedicated Team of SEO Experts

What does a dream SEO team look like?

Like it goes for most other things in SEO, the answer is it depends.

However, there are a few key things that you should have in place if you want to build a strong offshore SEO team.

1. Content Team

With almost 4.4 million blog posts being published every day, you need to have a team that can build quality content that not only helps you rank but also make conversions. In other words, your content team should be able to:

  • Have a good grasp of your niche’s content.
  • Cover entire topics in one post.
  • Incorporate social proof, stats, and sharing elements that make it relevant.

2. Web Development 

The thing that most needs attention in SEO is the technical aspect of it because code is still its foundation. Just by having someone on your team that knows how to code, you can avoid technical SEO issues that could jeopardize your site’s performance.

For example, with the simple act of cleaning up technical issues, Todd McDonald increased its client’s organic traffic by 32.69% and improved transactions by 30.01%.

2. Link Building

One of the most vital SEO skills, you need someone that can garner people’s attention to your content by doing things like:

  • Blogger outreach.
  • Infographic promotion campaigns.
  • Link prospecting.
  • Unlinked mention link building.
  • Broken link building.

4. Marketing and Promotion

Finally, you need someone that can direct the end goals of your SEO and content marketing efforts and making sure that your traffic consists of your target customer.

Conclusion

SEO can be complex, and it’s crucial that you do it right for a number of reasons. Not only does it have a 14.6% close rate, but it also contributes to 70% of click-through on organic search results.

Instead of reselling your SEO needs to an external agency, you can just as well hire a dedicated SEO expert from them and avoid playing catch up on progress reports with agencies. Keep in mind your unique needs, goals, and budget and ensure to bear the aforementioned trends in mind, and you are good to go.