Tag Archives: Dedicated PPC Team

Can a Dedicated Offshore Team Deliver You Desired Results in Paid Marketing?

As a digital agency, you know better than anyone how diverse the marketing industry is. And whilst Paid Marketing is a huge part of it, it’s just one of the many ever-evolving aspects of the industry that you have to manage.

From chatbots and sentiment analysis to featured snippet optimization, there’s an ever-growing list of strategies to keep up with whilst trying to grow your business and keep existing clients happy. It’s, therefore, no surprise that many digital agencies outsource their PPC management services to offshore specialists.

Is Outsourcing the Way Forward?

There’s no denying that outsourcing is a viable strategy. In fact, the global outsourcing market reached 92.5 billion U.S dollars in 2019. Furthermore, a US survey last year gathered that 34% of businesses outsource their digital marketing responsibilities and 52% intended to outsource in 2019.

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Outsourcing enables you to save time and cut costs but what exactly does outsourcing your Paid Marketing involve? How much control do you have over the quality of work? Are there different types of offshore options? And ultimately, can an offshore team give you, and your clients, the results you need?

Types of Offshore Remote Teams

Offshore teams come in two major models, Shared Teams & Dedicated Remote Teams.

A Shared Offshore Team offers specialists on a non-exclusive basis whilst a Dedicated Offshore Team would be focused entirely on your campaigns. Essentially, using a Shared Team is similar to traditional outsourcing whereas a Dedicated Team offers you more control. Whilst they will be working from a different site, you will have full access to their specialist expertise as well as the ability to manage them should you wish.

Using a Dedicated Offshore Team gives you the benefits of outsourcing but with the added advantage of exclusive expertise and complete control.

So How can a Dedicated Team of PPC Marketers Achieve the Best Results?

1. Alignment Through Training

Alignment is essential when it comes to PPC. The alignment of keywords, landing pages, CTAs and more contribute to your overall PPC quality score. High scores translate to lower ad costs, increased exposure & better ad positioning. Alignment is therefore important for quality control and risk & budget management.

Because a dedicated remote team works exclusively for you, you can train the entire team on your own processes & standards. A thorough training program will enable you to create alignment across your campaigns, regardless of whether the work is carried out by your in-house staff or a dedicated offshore team.

2. Advanced Paid Marketing Techniques

PPC is a diverse interface which is continuously evolving. Google alone makes hundreds of changes every year. In fact, back in 2018, the company reported a massive 3,234 algorithm updates!

For example, Google recently announced that as of April 2020, Standard Delivery would be the only delivery method for Display, Video, App and Hotel campaigns as well as Search & Shopping campaigns & shared budgets. As of January 2020, Google Ads Integration combined with Zapier’s automation solution will assist marketers in extracting CRM-based conversion events and uploading them to Google Ads.

Understanding these new techniques is a full-time job in itself. With specialist PPC experts on your side, you will automatically keep up with all the latest Google Ads tactics which will optimize your campaigns and achieve better results for your clients.

3. Access to a Global Talent Pool

We’ve already established that PPC is a complex industry which requires specialist knowledge to navigate. Using a dedicated offshore team enables you to access the finest marketers from all over the world. They don’t need to be in the same country as you and yet you can handpick the best in the business and benefit from their expertise.

4. Agency-wide Continuity

Whether it is web development, on-page SEO, content marketing or something as simple as naming conventions, all your campaigns need to have a consistent standard and your processes need to work in conjunction with each other for maximum productivity and quality control.

When you hire a dedicated PPC team, you can use their expertise to create new top-level strategies and account management practices that you can implement across the business. For example, you can create a standard audience sorting technique, a placement analysis strategy and several other procedures. Then, once these strategies have been implemented, you can circulate them across all your dedicated teams as well as your in-house staff.

5. Scalability & Self-sufficiency

As a digital agency, providing top-notch service to your clients is your number one priority. The more clients you impress, the more you will gain. That part is simple. But finding the balance between growing your business whilst still achieving outstanding results for existing clients is where it gets tricky.

PPC accounts need a team of 3-5 analysts and a dedicated Account Manager in order to succeed. And whilst you could save money by stretching one Manager across multiple PPC accounts, the quality of service and results would suffer.

Using a dedicated remote team of PPC specialist allows you to scale things up or down as you wish. Although they are trained on your processes and dedicated to your campaigns, they are not on your payroll. As you gain more clients, you can use the model to handle multiple accounts with multiple dedicated remote teams. Put simply, it offers a flexibility that in-house staff or traditional outsourcing cannot.

6. Access to Efficient Management

Dedicated offshore teams come with dedicated project managers. These managers, like their staff, will work exclusively on your campaigns. Their full-time job will be to monitor your PPC campaigns which in turn will improve quality, maximize productivity and reduce the risk of budget loss.

7. A Purpose-built Team of Specialists

According to a 2016 survey, 28% of companies outsource services in order to gain expert talent and knowledge. With a dedicated offshore team, you don’t just get a team of PPC experts, you get a team of PPC specialists with expertise in specific industries. So if you have an important client in the E-commerce sector, you can handpick a team of PPC experts who specialize in that area to improve productivity & boost client results.

You can also tailor your team based on different categories such as Shopping, Re-marketing, Social Paid Search and Bidding Analysis. Depending on industry trends and the latest Google algorithms, you can build your team to include an expert for every essential category. Having this expertise exclusively available to you on a long term basis can help you improve results in an efficient and cost-effective way.

Conclusion

Outsourcing can be great for business. In fact, according to research by Deloitte, 78% of businesses worldwide are happy with their outsourcing partners. And why wouldn’t they be? It lowers overheads and enables growth.

Specifically hiring an offshore dedicated remote team of PPC experts, however, can offer more than your average outsourcing. It is scalable, easy to implement and offers tailored, self-sufficient and niche expertise. It allows you to improve your PPC campaigns whilst simultaneously expanding other aspects of your business, all without having to take on additional staff or worry about overheads.

So… can an offshore remote team deliver your desired results in paid marketing? Absolutely!

Why Hiring a Dedicated PPC Team is Better than Project-based Outsourcing

The PPC landscape, like most things in digital marketing, is quickly evolving. Last year, it was reported that Google’s advertising business generated $32.6 billion in revenue, and with new paid marketing strategies emerging all the time and more and more businesses becoming PPC savvy, it has never been more important for businesses to implement robust PPC strategies that beat the competition and maximize their ROI.

As a Digital Marketing Agency, you must have complete control over your own PPC marketing team as well as the ability to offer scalable and industry-leading PPC solutions for your clients. Adding a dedicated PPC team to your arsenal could, therefore, be one of the smartest decisions you make this year.

What is a Dedicated PPC Team?

Hiring a dedicated team is different from outsourcing in the traditional sense. A dedicated team is a fantastic way to get all the benefits of outsourcing to specialists with the advantage of in-house staffing capabilities. Whilst they are brought in from another company, they are literally dedicated to your projects. The dedicated team model, therefore, combines specialist expertise with commitment, productivity and affordability. The model can be used in conjunction with your existing team and can also be scaled up or down depending on your and your clients’ needs.

What are the Benefits of a Dedicated PPC Team?

It is widely considered that using a dedicated model can help businesses to gain productivity and increase ROI. In fact, according to Harvard Business Review, the average dedicated team is more likely to stick to a budget and can improve productivity by 10%. By bringing in a team of industry experts to focus solely on your PPC requirements, you are also freeing up your staff to work on other things such as bringing in new clients.

But aside from these obvious up-sides, there are many other wide-reaching benefits to this model. So with that in mind, let’s take a look at some of the specific ways the dedicated team model could improve your business as well as your agency’s client offerings.

1. You can Create Top-level Strategies across Your Agency

As a digital marketing agency, it is imperative that you develop top-level strategies across all your accounts. Whilst clients’ needs may differ, best practices and standard strategies should be uniform across your business. By bringing in a team of PPC experts under the dedicated team model, you will access up to date industry expertise that can help inform all your PPC campaigns.

So for example, you can work with your dedicated team to create a robust testing process of account-wide testing, followed by campaign-level testing and ad group-level testing. You can also choose standard audience sorting techniques, placement analysis strategies and more. All of these can then be used as a template across all your campaigns and accounts.

The in-house expertise, industry-insight and strategizing abilities you gain from using a dedicated team is invaluable and, quite simply, not achievable with traditional outsourcing.

2. Enables You to Keep Up with Google Ads Trends

The PPC marketing platform is dynamic and ever-changing. For example, did you know that by the end of this year, it is estimated that 50% of all online searches will be voice-activated? New tactics and trends are evolving every day and you need to keep up with these changes in order to get tangible campaign results.

Voice searching, evolved smart bidding, visual search capabilities and Amazon paid advertising are just a few of the latest developments in the PPC arena that you need to be across. Having a dedicated team on your side can help you to understand these changes and build modern strategies that maximize results for your clients. And whilst outsourcing your PPC output could indeed achieve similar end results for your clients, you would miss out on the invaluable knowledge and control you get from keeping the process in-house with a dedicated team.

3. Risk Control & Quality Focused Campaigns

Paid marketing requires continuous and fast decision making. Failure to properly monitor your PPC campaigns could result in budget losses and other risks. In fact, according to a report by Hubspot, 97% of campaigns with bad tracking fail to produce a positive ROI.

Hiring a dedicated PPC gives you the advantage of continuous monitoring, proactive tracking and the ability to make fast and informed decisions as and when required. This mitigates risks for you and your clients and enables you to build trust, improve client retention and boost your profile in the industry as a capable and trusted agency.

4. Better Control & Transparent Reporting

Outsourcing your PPC work may give your campaigns the expertise they need, but you will have little to no control over how campaigns and budgets are managed. With a dedicated PPC team, you will have more control over how your PPC marketers are working and can even manage their task allocation yourself. You will also have access to instant, transparent and specific reporting rather than having to wait for standard monthly reports.

Having this extra degree of control and transparency will enable you to better optimize campaigns, meet project objectives, optimize your budget and receive better ROI from your strategies.

5. You know the PPC Marketers Working for You

One of the major benefits of using a dedicated team is that you get to know them. Although they are technically on someone else’s payroll, they are fully integrated into your team so you get to know their strengths and weaknesses like any other staff member.

With outsourcing, you may not have direct access to the people who are working on your campaigns whereas, under the dedicated team model, you can often select the PPC team yourself as well as monitor their work on an ongoing basis.

The bottom line is that actually knowing the PPC marketers who are working for you will help you to maintain a higher level of quality & productivity which in turn will produce better results.

Conclusion

Hiring a dedicated PPC team gives you the best of both worlds. You are not tied to them as with full-time staff members but you have a lot more control over their work and budget than you would with traditional outsourcing.

With a dedicated PPC team, you have direct access to the latest industry insights as well as the skills required to execute robust paid advertising campaigns. Dedicated PPC teams can help implement the latest trends in re-marketing, Amazon advertising, AI, PPC automation, collaborative filtering, SEO & PPC integration and so much more.

Using a dedicated remote team helps to improve accountability and increase conversion rates. It is cost-effective, delivers high quality and can help you to improve client results as well as maximize your own profits. It is a partnership that is extremely easy to implement and can be a perfect long term solution for digital marketing agencies looking to grow or improve their client offerings. In short, bringing in a dedicated remote team of PPC specialists is one decision you won’t regret in 2020.

Contact us, to build your Dedicated PPC Management Team today.

Why a Premier Google Partner Agency is the Right Place to Find Your Dedicated Team

According to Google, businesses can make an average of $2 for every $1 spent on Google Ads. Statistics published over the last few years show that 60% of consumers click on mobile ads at least once a week and that PPC visitors are 50% more likely to make a purchase than organic visitors.

So whether you run a digital agency, an e-commerce business or any other kind of company, PPC advertising should be one of your top marketing priorities in 2020. But in a world where the rules and trends of digital marketing are constantly evolving, it’s hard to keep on top of every single aspect of this multi-disciplinary field whilst also devoting time to your other essential operational procedures.

It’s therefore, no surprise that companies across various industries are turning to Dedicated PPC Teams for assistance. But what exactly are they, what are the benefits of using them and why is a Premier Google Partner Agency the right place to hire your dedicated team?

What is a Dedicated Team?

A dedicated team is a group of experts supplied by a vendor or agency to work alongside your staff on a specific project or aspect of your business on a long term basis (usually 6 months or more). A dedicated team can work on-site with you or remotely from their own office. Either way, they will be dedicated full-time to your company and fully integrated into your in-house team.

How can a Dedicated PPC Team Help your Business?

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Hiring a dedicated team allows you the flexibility that you wouldn’t get from traditional hiring methods. A dedicated team is technically on another company’s payroll but still fully integrated into your business. This means that you can scale the workup or down as needed as well as train the team to follow your specific processes. You can handpick your team and have complete control over their work and output from day-to-day.

Most importantly, hiring a dedicated PPC team allows you to access specialist knowledge, skills and expertise in a cost-effective way.

What Kind of Businesses Benefits from Using Dedicated Teams?

As this is a scalable model, it is great for all industries and business types. It is particularly useful for smaller companies who don’t have their own recruitment team or specialist digital marketing departments.

Start-ups and companies looking to expand could benefit from this kind of model as it allows them to invest in expert skills and knowledge without having to commit to full-time staff. It is also useful for large corporations as it can side-step lengthy recruitment procedures, rigid processes and general red tape.

What is a Premier Google Partner Agency?

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Back in 2018, Google made more than $116 billion from Google Ads clicks alone. It’s therefore within their interest to make the platform as easy as possible for businesses to use.

With thousands of digital marketing agencies out there, it makes sense for Google to help users utilise the services of the very best. The Google Partner Program is therefore designed to reward agencies based on factors like skill level, ad spend and client growth, making it easier for you to find an agency you can trust.

A standard Google Partner must meet a certain level of requirements to be awarded the title whereas a Premier Google Partner must go through a rigorous application process to prove their ability to manage ad campaigns effectively.

A Premier Google Partner is, therefore, a tried and tested agency with a proven track record of tangible and impressive results deemed worthy by Google of the ‘Premier’ status.

Benefits of Hiring a Dedicated Team from Premier Google Partner Agency

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As of September 2019, Google had 92.96% of the global search engine market share. Having this internet giant on your side is therefore absolutely essential from a marketing perspective.

But aside from having the peace of mind that your chosen agency is deemed worthy by the Google Gods, hire PPC expert Team from a Premier Google Partner Agency has several other benefits.

Access to Google Resources

Premier Google Agencies have direct Google support for all Google Ads campaigns. This includes industry-leading and dynamic campaign data as well as access to Google product and software training. By partnering with a Google accredited agency, you get access to all the benefits of being a Premier Google Partner Agency without having to jump through any of the hoops yourself.

Exclusive Google Previews

Before any new features are released by Google, they are BETA tested for months. By teaming up with a Premier Google Partner, you will have access to the testing stage for all new features on the Google Ads platform. This enables you to understand, master and incorporate these new features into your marketing strategy before they are released to the public, giving you a huge competitive advantage.

Certified Expertise

Google Ads may seem simple enough on the surface, but to manage a competitive campaign, you need to balance several elements. Google Ads’ Display Network reaches around 90% of internet users across 2 million websites whilst Google Ads and Facebook PPC have 37.2% and 19.6% market share respectively. And that’s just the tip of the iceberg, several other aspects such as Paid Search Ads, Retargeting Ads, YouTube Ads, Search Engine Optimisation, Search Engine Marketing and more must also be incorporated into a successful PPC strategy.

By hiring a dedicated remote team, you will have certified expert advice fully integrated into your in-house operations. This will help ensure that your Google Ad Campaigns are effective, future-proofed and managed by the very best in the business.

Conclusion

The Google Ads arena is fast changing. Last year, research suggested that over 650,000 apps served Google Ads and that 43% of new customers made their first purchase because they saw the product in a YouTube ad. Hiring a Dedicated PPC Team can help ensure that your Ads campaigns keep up with these ever-evolving trends and other industry advancements to deliver maximum results in a cost-effective way.

Utilising the services of a Premier Google Partner Agency will ensure that you stay one step ahead of the competition and achieve better results. You’ll get access to some of the best PPC minds in the business as well as a direct line to all things Google. Choosing a Dedicated PPC Team from a Premier Google Partner Agency in 2020 is, therefore, a no-brainer.

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Can a Dedicated Offshore Team Deliver You Desired Results in Paid Marketing?