Tag Archives: google adwords management

4 Ways An AdWords Consultant Can Help Grow Your Business

How Can You Grow Your Business With a Robust Google Ads Strategy?

Before talking about a Google AdWords expert, let’s talk about the impact of Google Ads. A well-planned Google Ads strategy can fetch you the following growth-focused benefits:

1. Accelerated Growth

Digital marketing forms the backbone of any growth hacking strategy. However, not all forms of marketing are alike. For a start, you have SEO services to earn organic traffic and adwords consulting services to attract paid traffic. And while both of these have a place of their own, even Google admits that AdWords delivers results faster than SEO! So, if you wish to expedite the rate of your business’ growth, Google Ads is the way to go.

2. Greater Brand Awareness

In the world of offline marketing, you know that ad placement matters. In its digital counterpart, you have to fight for virtual real estate. But here’s the fun part, a Google Ads B2B consultant places your business on, well, Google – the prime location to be seen. After all, it occupies a massive 86% of the market share! As it’s the first point of contact between users and information, ads popping up every now and then will get your brand noticed.

3. Re-market to Prospects

You may have noticed how after you have visited a website, the company or its offerings show up in the various ads as you scroll through the internet. This is the magic put to action by an Adwords consultant. The fact that you have shown interest is enough to cause companies to nudge you into the funnel. Such a marketing tactic converts losses into sales, which lead to growth.

4. Decimate Competition

Google Ads is no longer a nice-to-have feature but an absolute necessity for businesses to stand out. So, if you feel that you are doing just fine and do not need to strategize Google Ads campaigns at this juncture, then your competitors will. And by the time (or if at all) you manage to catch up, they would have already perfected the strategy – essentially routing you from the competition.

4 Ways in Which Google AdWords Expert Can Boost Business Growth

If you are wondering whether AdWords consulting services are right for you, consider what a Google AdWords expert brings to the table:

#1 Lend Direction to Your Google Ads Campaign

Even an arrow will miss its mark if you don’t lend it direction – and this is a paid ad campaign that we are talking about! So, unless you have deep pockets, you cannot even afford to go down the trial and error path.

As such, you need to have a worthy captain at the helm of affairs to help navigate any choppy waters. Every AdWords consultant or search engine marketing expert will resort to their tried and tested practices to plan out this journey before you take sail. And once you are at sea, the Google Ads consultant will also ensure that the scenic views do not take away the focus from the final destination. Their proactive involvement in managing the expedition eventually leads to success.

And so, whether you are looking to build brand awareness, expand reach, generate leads, win sales, attract traffic, and promote certain products, an Google Ads consultant who knows the ins and outs of Google Ads can chart the best path to go about it.

#2 Improve Quality Score and Increase Awareness

Quality Score is a critical component that governs your ad’s popularity. This ten-point scale is directly linked to the usefulness and relevance of your ad. It also accounts for the historical performance of your Google Ads account. Based on such factors, the Google search engine evaluates your ad to make key decisions such as slashing the cost per click (CPC) or ranking the ad higher. In simple words, if you could improve your Quality Score, you can generate greater brand awareness and reduce the costs associated with it.

And here’s where an Google Ads consultant will prove to be your competitive differentiation.

A Google Ads consultants will leverage their experience to devise strategies to improve the Quality Score. While a layman may simply work on improving the quality of the ad through copy writing, the Google Ads consultants will follow a more holistic approach. As such, you will notice them working on improving the user experience of the website, speeding up load times, segmenting campaigns into SKAGs (Single Keyword Ad Groups), incorporating personalization, and more! Such efforts will yield results as you witness the conversion rates climb. This resulting increase in Google Ads performance will not go unnoticed as you will be rewarded with an impressive Quality Score.

#3 Design Landing Pages That Convert

The landing page experience also contributes to the Quality Score of your ad. And even if it weren’t so, the fact that it is the link between the customer, the advertisement that drew them in, and the business, the landing page needs to maintain a certain charm to ensure stickiness and no drop-offs.

Unfortunately, businesses simply overlook or cannot afford a dedicated landing page designer, which causes them to slack off on this front. As such, having a consultant for Google AdWords can prove to be instrumental in helping businesses grow.

The AdWords consultant will follow the best practices to design and optimize the landing pages to align user expectations to drive conversions. The strategies would involve a range of activities such as, but not limited to, improving the landing page content, incorporating keywords in the copy, upgrading the quality of rich media used on the landing page, deciding on the number of form fields to make it “just enough”, adding emotional and actionable CTAs, optimizing the page for multiple devices, and tracking conversions. Clearly, this is quite a responsibility that cannot be limited to a content writer, web page designer, graphic designer, etc., which all the more stresses the importance of hiring an Google AdWords consultant.

#4 Test and Optimize

In marketing and advertising, no strategy is perfect right out the gate. As such, it must undergo rigorous testing, more so when your money is on the line.

The AdWords consultant typically performs split testing, also known as A/B Testing, to understand audience preferences. This testing methodology involves the creation of two versions of a web page or an ad. These changes are rather minor, say, the wording of the heading is different, two color schemes, placement or wording of CTAs, or information layout or presentation. The standard one (original) acts as a control and the second is the variation. The performance of these entities is then compared to see which is received favorably and then the necessary improvements will be made to them.

The Google AdWords expert will iterate these tests until your business discovers the best version of the ad or web page that maximizes revenue. As a result, your campaigns will be more value-driven and gain greater traction.

Also read: Google Ads Expert Job Description: Key to Finding Ideal Candidate

Importance of Hiring a Consultant for Google AdWords

By this point, it may be clear why having a Google AdWords Expert in your midst should be a priority for a growth-focused company. However, if you are still on the fence, here’s a preview of what you gain through AdWords consulting:

1. Time is Money

Businesses that have immense potential for growth are already busy running their day-to-day operations. Against this background, attempting to enter new territories, master this skill, and derive results will cause a loss in one of the most critical assets – time. With Google Ads Consultants, everyone can focus on their core competencies and make the best of their time and skills.

2. Borrowed Expertise

Speaking of skills, directly hiring a consultant for Google AdWords means that you can enjoy the result just as directly. You no longer have to train and groom any in-house team and just focus on the outcomes. They can also lend their expertise and support to other segments, such as sales and marketing to fine-tune their performance!

3. Keeping Up With Trends

The world of Google Ads is constantly changing. An experienced Google Ads consultants will act as an anchor against these disruptions. They will keep track of all the changes, practices, and procedures that could change the course of a Google Ads campaign and make necessary modifications.

4. Quicker Results

Google Ads offers quick results. And a consultant for Google AdWords amplifies these results even more. They streamline the effectiveness of the campaign, which will make it more targeted and gain results faster.

5. Maximum ROI

Seeing the notable benefits highlighted above, it becomes clear that hiring a Google ads specialist will optimize your spending and get better results. As a result, the business will maximize its ROI and get on the track to sustainable growth.

Why Choose Uplers to Hire a Google Ads Specialist?

When you hire a Google ads specialist from Uplers, you stand to gain the following:

Access to wide talent pools
Pre-vetted professionals with a focus on results
Flexible package-based pricing
Continued communication and collaboration
Talent management support

Moreover, Uplers is not limited to AdWords consultants alone. You can avail a wide range of services to find all kinds of talent to meet business requirements.

Conclusion

Now, you may have a thorough understanding of how a Google AdWords expert helps grow business with Google Ads. It can be through brand awareness, increased sales, branded presence, customer acquisition, or customer retention. So, do not wait around looking for an opportunity to give your business the boost that it needs.

If anything, having an expert by your side will grant you a competitive edge where the business can transform every challenge or industry trend into an opportunity to maximize gains and grow at an accelerated rate!

Frequently Asked Questions (FAQs)

Q1: What are the benefits of AdWords?

A: Some of the benefits of a Google Adwords consultancy are:

Fast way to get noticed
Google is the most used search engine globally and thus has a vast reach.
Ads can be targeted for relevance
Its a Pay-per-click (PPC) advertising, so you only pay to Google if a user clicks on your ad
Its possible to remarket and reconnect with relevant leads
It offers quantitative metrics for improved analytics

Q2: What is Google AdWords and its importance?

A: Google Adwords is the most popular advertising tool to increase traffic to your website. It’s a pay-per-click (PPC) advertising where businesses pay Google for every click they get on their ad via the search engine.

You must hire a Google Ads consultant for your business for the following reasons:

Bring targeted traffic to your website that is relevant to your business.
Google Ads increases the click through rates and clicks and thus offers high ROI.
Google Ads places your ads on relevant sites and platforms to gain audience traction to your ad.
It’s possible to track the success of your campaign in quantifiable terms and make improvement decisions accordingly.

Q3: How do I make my AdWords campaign successful?

A: To successfully execute your Adwords campaign hire a competent Adwords PPC consultant who can boost your business growth in the following ways:

The expert will lend direction to your Google Ads campaign by setting the objective, laying out the plan, executing it, and then monitoring the results to expand.
The experience of the Google Ads consultant will help improve Google quality score by improving keyword relevancy, click-through rate, landing page optimization, ad relevance, etc.
They will design landing pages with enticing content that can convert leads into customers.
Adwords experts perform A/B testing to test the ad performance and optimize it for the audience.

9 Pay-Per-Click Advertising Mistakes To Avoid

1. Using More Than 20 Keywords in Ad Groups

You may have heard that the more keywords you use in your account, the greater chance your ad has of appearing in search results, but this is a myth!! Instead, you should aim for 20-25 keywords in each ad group. If you are going higher than that mark, you may experience these issues:

Draining your daily budget
Unable to analyze your ads with a small budget
Difficulty maintaining a high amount of keywords as well as negative keywords, bidding, optimizing, etc.
No room for testing new keywords

Another important aspect of PPC advertising is choosing relevant keywords for specific Ads. For example, if you are running an Ad on “PSD to HTML services,” all the keywords in your Ad should be relevant to the service and link to each other. This is to make sure that you are not draining your budget on clicks due to irrelevant keywords.

2. Inadequate Keyword Research & Wrong Keyword Matches

Let’s not beat around the bush- either you are targeting the wrong set of keywords or you are failing to find the keyword matches that work the best for you.

If you are using a wrong keyword or wrong matches of keywords, you are likely to be wasting your clicks on irrelevant search queries. Or, you might be receiving no clicks at all, thus your campaign is failing.

If you are a small or medium-sized business trying to get the most returns from your PPC advertising campaign on a tight budget, you need to be highly particular about your keyword choices. First, you need to go for keywords that are specific and relevant to your business. After creating the keywords groups for your Ad you need to find the right keyword matches.

If you are working with a tight budget, you can optimize your ads for conversion by going for ‘Exact Match Keywords’. If you want some more clicks you can even practice A/B testing using Phrase match, Exact match, or Broad Modifiers, etc. The right keyword choices play an influential role in PPC management.

3. Automatic Ad Placement Might Not Be The Rightest Choice

You might be draining your budget by choosing Automatic Placement setting for your Google Display Ad campaign. One of the most common issues that people fail to notice in PPC advertising campaigns is when mobile-optimized ads are displayed on sites that are not mobile-friendly, and therefore not responsive.

Look at it this way, if you design a display ad and choose to promote it on mobile devices and the web through the Automatic Placement option, you will make your Ad optimized for a mobile platform. However, this may not be the case with your placement websites and the site that Google AdWords chooses to display your Ad on, as it might not be mobile-friendly. Your Ad may be placed in the user’s browsing path and they may start clicking on it unintentionally, which would drain your Ad budget and increase bounce rate.

4. Wrong Sitelinks Reducing The Conversion Rate

An ideal PPC advertising strategy is all about engaging your customers and guiding them to take the right call-to-action. This is where many businesses tend to make a mistake of allowing a leak in the lead capturing path. One of the most common examples of this leak is a wrongly used Sitelink, such as the one shown below:

In this example, the sitelink directs you to the “About Us” section which is not the best page to capture leads as it has no contact form.

In this example, the sitelink is a shortcut to the “Product Page,” which can help you with your lead capturing strategy.

5. High Cost Per Click (CPC) Is Draining Your Budget!

One of the most common mistakes businesses tend to make is that they fail to optimize their ads for low CPC. The CPC for your Ad is decided based on three factors – The Ad Rank, Bid Value, and Ad Relevancy. The higher your Ad quality, the lower your CPC.

Let us help you understand how things work:

SEO is the process whereby Google decides your search rankings based on your keyword relevancy, website optimization, backlinks, etc. However, when it comes to Google AdWords, your Ad position is determined by your Ad Relevancy to the Ad campaign keywords and landing page.

Another factor that decides your ad rank is the bid value you set, which should be based upon the bid strategy of your competitors.

6. Rework Your Ads Until They Work For You!

One of the most common reasons for PPC advertising failure is down to unoptimized Ads. Here are some things you need to check for:

Use of focus keywords in headline and description
Use of focus keywords in the display URL
The ad should have a clear Call to Action (CTA)
A proper value proposition or USP
Proper format, character limits, etc.

7. Your Landing Page Needs Work!

If you are getting a decent number of genuine clicks but are not able to convert them into leads, your landing page probably isn’t engaging enough.

A well-optimized landing page should have:

A Well-Placed Contact Form

Your landing page should provide the user with instant access to the contact form and present a direct call-to-action, so to improve your conversion rate. The contact form should be positioned just below your header section (in the user’s eye-line), or it can be a small form that follows the user down the page when they scroll.

An Engaging and Clear Call-To-Action

A landing page should have a very clear call-to-action. For example: Contact Us, Get A Quote, Buy, Download, Connect With Us Today, etc.

Important USPs of your business

Incorporating your business’ USPs on your landing page is crucial! USPs like “Free delivery,”; “No additional costs,” “money-back guarantee,” “best market prices” and “Fast 30-minute delivery” will seduce the user to take action.

Testimonials/Case Studies for Authority Building

User testimonials and client case studies are great for building trust.

Authority Badges

When you work with a reputable organisation you are awarded various badges and certificates that you can display on your landing page. These will prove to users that you are a recognized and trusted service provider.

Services that you wish to pitch

Your landing page should have specific “services we offer” or “products we offer” sections that clearly describe your business offerings.

Links are a strict NO

An ideal landing page doesn’t have a navigation panel or any other links that could lead the visitor to leave the page.

8. Incorrectly Implemented Google Analytics Tracking Codes

One of the reasons why your Google AdWords campaign is betraying you is due to a leak in your analytics. Google AdWords management is a product of implementation and analysis, and this is where Google Analytics plays an important role.

What you need to ensure is that you have correctly implemented your Google Analytics code in the back end of all the web pages that you wish to track. Without Google Analytics you are unable to track of important analysis parameters such as: Page Views, Source of the visitor, Visitor Journey, Average time on site, Bounce Rate, the keywords through which the visitor has been directed to your site, and more..

So, if you don’t know the source through which users are landing on your site, the keywords that are working for you or the average time a visitor is spending on your site, you will not be able to optimize your Ads. Not knowing these metrics could mean your Google AdWords approach is redundant.

Here is a screenshot of an analysis report using Google Analytics:

9. Your Location Preferences Aren’t Effective

Google AdWords management is about reaching out to your target audience in a well-planned manner, particularly when it comes to the target location. When setting their location preferences, businesses have the tendency to go too narrow with their target location in attempt to save budget, or too broad in pursuit of clicks.

Here are some location preference guidelines for different businesses:

For a restaurant business, the preferred location would be a 4 km radius, where it could capture local customers searching for nearby restaurants.
For a real estate property sales business, the location preference should be broader than a restaurant business and should capture a region, city, or district.
For an eCommerce business, the target location would be larger than the above businesses. You would need to analyze the locations that could offer you the highest conversions and hone in on them. You should know the key areas where your ‘conversion per clicks’ ratio is highest so you can promote your ads in these areas. This will help you achieve greater conversions within a tight budget frame.

PPC advertising can seem complicated and temperamental initially, but the above points will help you scrutinize your campaign and optimize it for optimum returns.