Tag Archives: White Label Digital Marketing Agency

How to Earn More from White Label Digital Marketing with a Small In-house Team

Are you drawing maximum profits from your White Label Digital Marketing Agency Partner?

Among the main reasons why businesses switch to outsourcing, the two most crucial ones are – cost reduction and lack of in-house resources. But, outsourcing isn’t just about catering to your requirements, but it is also about boosting your revenue with a well-defined business development strategy.

So, here is how you can draw great profits from white label digital marketing services, without expanding your inhouse team or increasing your overhead costs:

1. Expand Your Offerings Strategically

When it comes to digital marketing, you have a wide range of services to offer. Starting right from SEO, paid marketing to social media marketing, and email marketing, etc. And partnering with a one-stop white label digital marketing reseller can actually help you gain expertise over the extended digital marketing spectrum.

As a marketing agency, you can expand your business offerings across the whole digital marketing spectrum and strategically upsell and cross-sell services to gain more business and hence more profits.

For example: If you are an SEO company with limited inhouse resources, a white label digital marketing partner can help you scale your SEO projects without having you invest more in your inhouse team. With this, you can cross-sell other digital marketing services like SEM, and digital asset development, to your clients. This creates a secondary profit-based revenue stream for your business.

2. Invest In Partnership

Long-term outsourcing strategy is more than a deal instead, it is a business partnership where two brains work together for your business development. You need to work on building trust and involve your outsourcing partner in decision-making, where you both can work together over increasing the total business you earn from the market. Paid marketing projects involve a certain amount of experimental approach and a partnership approach can help your white label digital marketing agency partner execute custom solutions for your clients.

Another important part is keeping your white label partner informed about the client’s expectations and crucial discussions. With this, keeping your outsourcing partner updated with feedback from the client, helps them serve the clients better.

3. Analyze The Reports Well

Reporting is the most crucial aspect when it comes to managing your white label digital marketing services efficiently. There may be no point in expanding your in-house team if you are outsourcing a major part of your services. However, you need to have resources inhouse that can manage your outsourcing projects efficiently. These may include operations like analyzing the reports, project coordination, and client reporting.

4. Keep Enough Room for Scalability

There is no point in hiring a white label digital marketing agency that is not able to support you with business scalability. With a good outsourcing partner by your side, you should be able to focus on your business development goals and add more and more leads to your funnel. Outsourcing can be the best way to scale your business as you don’t have to bear the overhead cost and risk of hiring resources inhouse.

5. Draw Repeat Business

Digital marketing services like SEO, SEM, and social media marketing are capable of drawing a long-term business. So, you in coordination with your white label digital marketing agency should focus on delivering optimum client satisfaction and generating regular repeat business from your clients. You need to maintain transparency with your outsourcing partner and an incentive system can also boost their efforts for quality services to your clients. This could increase the revenue through repeat business and hence you get increased profits.

Digital marketing services are evolving at a great pace and so is outsourcing. Businesses now look for long-term white label partnerships where they can think of their outsourcing team as an extended version of their in-house team. Repeat business, cross-selling, upselling, and building client referrals are some factors where you can work along with your white label services agency. So, strategize your outsourcing partnership smartly to maximize your profits without increasing your overhead costs.

Top 5 Ad Types Every Marketer Needs to Use for Small Businesses

Is Paid Marketing Just A Game For ‘Large Businesses’?

Small businesses with smaller marketing budgets believe that paid advertising is a game for large businesses. However, the cost and returns from paid marketing depend on some manageable factors, like the target audience, the campaign setup, the goals of the campaign, and the nature of the business. And if a campaign is executed efficiently it can offer a small business the same success that it offers to large businesses with huge marketing budgets.

So, it is time to start executing efficient paid marketing campaigns for your small business clients as well. As you discuss this with your white label digital marketing agency partner, here are the types of ads that you need to use for small businesses:

1. Google Search Ads

You might be aware of the Google Search Ads, popularly known as PPC ads. These are pay-per-click ads where a business pays for each click on their ad. PPC search ads help a business instantly appear in the top of search results based on the campaign keywords and structure.

Average Investment:

The average cost per click (CPC) on PPC search ads is from $1 to $2, which depends on the campaign structure, audience, and the nature of business.

Recommendations:

  • Target for Users with Clear Intent – When you are working on a tight budget, you need to make sure that you optimize your keywords well to attract high-quality traffic. If your white label digital marketing reseller does it for you, you need to make sure that they use a proper match type and exclude the negative keywords.
  • Optimize for High Performing Locations – As you have a tight-budget for small businesses, you need to analyze your target geography well, to narrow down your targeting and attract genuine leads.
  • Optimize for Low CPC – Another necessity is to optimize for low cost-per-click, which can be done by improving ad relevance and total ad score.

2. Facebook Ads

With over 2 billion active users, Facebook is one of the greatest advertising platforms for businesses. One can build display ads and video ads to be promoted on the platform to a specific audience. Facebook ads mainly depend on the goal you select for your ad campaign and the audience you select for it.

Average Investment:

The average cost per click (CPC) on Facebook ads is $1.72, which further varies on the audience targeting and type of Facebook ad.

Recommendations:

  • Narrow Down the Target Audience – Facebook gives marketers detailed targeting options to narrow down your audience and pitch the right customer base. The budget constraints need to be discussed with your white label digital marketing agency partners in advance.
  • Select the Right Campaign Goal – Based on the nature of business and expected results, the right campaign objective needs to be decided. It can be impressions, clicks, form, etc. With this, the CTA button should be selected accordingly.
  • Try Remarketing Campaigns – One can retarget their website visitors through Facebook remarketing ads. This helps in increasing the conversion rate as it pitches to the audience who have previously shown interest in a particular business offering.

3. Google Shopping Ads

Other high-performing ads are Google Shopping Ads that helps eCommerce businesses to promote their products directly on SERPs. These are product listing ads, displaying your product’s image, name, price, reviews, and promotions. Among other eCommerce ads, these ads generally perform the best.

Recommendations:

  • Display More and Sell More – Google Shopping Ads gets a new update where marketers can display ‘add to cart’ and ‘quick checkout’ options to the ad, allowing users to buy a product directly through the ad. As a marketer or a white label digital marketing reseller you need to make sure that an ad triggers relevant queries.
  • Target High Conversions – Shopping Ads are capable of earning up to 26% higher conversion rates as compared to Google Text Ads. So, you as a marketer need to optimize your product feed such that it attracts qualified leads.

4. Google Maps Pay-per-click Ads

Small businesses that have a local customer base can smartly attract sales through Google Maps PPC Ads. Google Maps is used by over 1 billion users and building location-specific ads on the platform can help you attract local customers. According to statistics, 75% of users who search for a product in a nearby location, usually visit the store within the next 24 hours.

Average Investment:

To top the Google Maps search listing you need to invest from $25 to $150 depending on the nature of your business.

Recommendations:

  • Experiment with Your Ad Campaign – Google Maps location-based ads work over a certain radius and you need to see if they are actually drawing clicks and sale for your clients.
  • Optimize Your Business Location Page – Remember to optimize the information on your clients’ business location pages as the GMB ads are linked to these pages. So, the users can get extra information like your store address, reviews, opening hours, and photos.

5. Google Display Ads

Popularly known as Google Banner Ads, these ads are similar to Facebook ads which have a headline and description text along with an image, video, or audio. These ads are served on the Google Display Network, consisting of over 2 million websites.

Average Investment:

The average CPC of Google Banner Ads is under $0.58. However, the average cost depends on the ad objective you choose. The ad objective choices include – Cost per thousand impressions (CPM), Cost per click (CPC), and Cost per acquisition (CPA).

Recommendations:

  • Optimize Your Targeting – If you are working on a tight budget for your clients, you need to pay extra attention to your campaign targeting with the help of your white label digital marketing agency. You need to be sure about your audience’s interest, the platform they prefer (mobile, desktop), and the marketing channel.
  • Remarketing Earns More Conversions – Google Banner Ads allow marketers to run remarketing ads, which generally draw better conversions. So, you need to select your campaign goals accordingly and optimize your ad visuals.

Often confused as an expensive marketing investment, paid advertising is capable of offering the best returns for small businesses as well. Other than the above 5 ad types, you can ask your white label digital marketing partner to incorporate LinkedIn in-mail ads and Amazon Ads. So, it is time to start building budget-focussed ad campaigns for your small business clients and boost their sales.

Why Hiring White Label Marketing Agency Is Far Better Than Hiring Freelancers

Leave a reply

Your client demands are growing, and your small team is not able to fulfil them, what will be your next step? Hiring new resources inhouse or opting for outsourcing services?

Well, going for outsourcing would be the right choice! It doesn’t make sense to hire a permanent inhouse resource for continuously variable client requirements and pay them for ideal time as well. With this, the hiring process takes time and it may take a long time before you actually start reaping benefits from them. What makes sense is opting for white label services, where you pay according to the productivity you receive.

But what would be the best choice between a white label marketing agency partner and a freelancer?

Freelancing is one of the most common choice made by small businesses, but it might not be the best one.

So, let us keep Freelancing and White Label Services side-by-side to compare which promises a better growth:

1. Hiring the Right Resources

There is a lot of difference in the way you recruit a white label marketing agency and a freelancer.

In the case you wish to hire a freelancer, you need to switch to the various freelancing platforms like Fiverr, Freelancer, etc. These platforms have their set of defined policies and processes, which you have to follow for hiring a resource through them.

If you wish to connect with the freelancer (listed on these platforms) for any further query outside the freelancing platform, you would be breaching the platform’s policies. This may jeopardise your future recruitment opportunities. However, professional freelancing platforms display the reviews & ratings of each of their resources along with their portfolio to help you judge your decision. But again, you need to go smart on the risks associated with hiring a freelancer.

On the other end, hiring a white label digital marketing agency is more of a one-time effort, where you have many recruitment channel options. You have the flexibility to carry out your own recruitment procedure. It does take a good amount of initial research where you need to go through the websites of various white label marketing agencies and screen the best options for your business. But, you get a good look at their portfolio, expertise, experience, resources and services through their website. You can check if the white label agency you hire is a Premier Google partner or not and discuss all your queries with ease.

2. Credibility Each Option Promises

When it comes to reliability or credibility as a resource, things can get tricky! A freelancer doesn’t offer you a cover up plan. With this, he has his own vacation leaves, and unavailability phases (due to health or family issues) which may hinder your work productivity. There are chances that he may go missing for a few days, and here is where your liability on him is questioned.

While, a white label agency promises you a dependable credibility. There is always a cover up plan, in case of the resources working on your project is unavailable due to some reason you work isn’t hindered.

3. Scalability and Add-on Support

Generally, businesses switch to outsourcing to scale their business in terms of revenue and services offered. But, if you hire a freelancer, he has his own limitations when it comes to the quantity of work he can offer. The scalability he offers also depends on the projects he is serving and his time availability.

On the other end, a well-established white label digital marketing agency is generally served by a good resource strength. In the case, your requirement grows, or you have to meet urgent deliverables, a white label agency can extend its team of dedicated resources for your project.  

A white label partner can help you with ongoing sales support, and if you hire a Google Premier Partner, you would have the access to the right tools and software as well. You cannot expect this add-on support from a freelancer.

4. Results You Can Expect

Many marketers feel hiring a freelancer would be a good choice as it appears to be a more economical option as compared to hiring a white label digital marketing agency. With this, a freelancer can help you earn significantly high profit margins for each of your projects. But, does it promise the same results as an outsourcing services company?

You may find a highly-experienced freelancer, but he fails to guarantee you the consistent quality and accountability you need. You need to invest more time in the management tasks, as freelancers have their focus on earning more instead of brand building.

On the other hand, a white label marketing agency has their focus on brand building along with generating revenue. So, they take complete accountability of your project and maintain a consistency in the quality of services they offer. A white label partner can arrange a single point of contact for you and help you decrease the management part significantly, so you can focus on your priority business development goals.

5. Communication Procedure Followed

Communication remains one of the most important factors to consider while opting for outsourcing. Generally, there are no written guidelines for the communication procedure to be followed while outsourcing. Therefore, each freelancer has his own communication procedure, according to his convenience. This depends on his focus on client retention and his commitment to the timelines. Generally, freelancers follow an irregular communication sync, where clients need to constantly chase them for updates, thus increasing the managerial efforts.

With your white label partner, you can expect a consistent communication channel. Generally, professional white label marketing agencies follow a standard reporting and communication procedure, that is discussed initially with the client. With this, they are willing to report and communicate according to your time zone. So, to deliver the expertise and grow their brand value as a service provider.

Though freelancing seems a cost-effective option at the initial stages of outsourcing, it fails to support when you wish to scale further. On the other end, choosing the right white label digital marketing agency can help you scale consistently. 

Insourcing Or Outsourcing Services: What Your Digital Marketing Agency Needs?

Leave a reply

Once incepted as a concept, outsourcing services have come up as a popular approach in the IT sector. Today, many businesses employ outsourcing to grow their business revenue without increasing their investment cost. Another practice that competes with outsourcing is insourcing services, which is actually created to help businesses who have previously tried outsourcing and were unsatisfied with the approach. The insourcing concept comes as an alternative to outsourcing services, where a business can hire resources in-house on a temporary basis to serve their requirements.

However, one of the biggest topics of discussion for entrepreneurs and agencies is – Insourcing or Outsourcing: What one should opt for?

So, before we start with analyzing the pros and cons of insourcing Vs outsourcing, let’s understand why a business or agency opts for outsourcing or insourcing:

Why Agencies Choose Outsourcing?

Outsourcing being a popular business growth strategy across the globe, is chosen by digital marketing agencies to cut down the operation costs, find the right expertise for their work, or to expand their business offerings. This actually helps many businesses focus on their core competencies while they offload other tasks to their outsourcing partners at low cost.

Why Agencies Choose Insourcing?

Insourcing can be defined as the concept of filling up the gap when a company wishes to fulfill a requirement on a temporary basis. Insourcing is more popular among manufacturing companies who hire labour to meet urgent requirements at low costs. Insourcing is also chosen by agencies or businesses who have previously tried outsourcing services but have had a bad experience and were not able to find the expected results.

Now, the question is what should you opt for as a digital marketing agency yourself?

To understand this, we will deep dive into the perks and limitations of insourcing Vs outsourcing:

Perks of Insourcing

Ability To Work In Close Coordination: Insourcing services give you an ability to hire resources who will work side by side your in-house team and you can train them according to your specific working procedures to get the best out from them. Working in close coordination also builds a great work environment and enhances work productivity, which may not be the case with outsourced white label services.

Seamless Communication and Task Understanding: Insourcing allows agencies to leverage the perk of seamless communication with their hired resources as they can be met in person, which would help you as a manager to explain the requirements to the insourced team in a better way.

Cons of Insourcing

Expensive In Terms of Cost: One of the major reasons why businesses switch to outsourcing services is to get cost-effective solutions from countries with lower economy rates. This may not be the case with insourcing as the resources are generally from the same region working at the same wages as your digital marketing agency.

Finding The Right Expertise Is Hard: Looking for the best service provider in the proximity can be hard as you might fail to receive the expertise you expect. With this, even if you find the right expertise, there are chances that the cost of hiring them is far greater than the outsourcing options available.

Increased Operational Costs: When you are hiring a team or resources in-house, you need to pay for the operational costs including the additional hardware, system setup, electricity, etc. And sometimes other employee benefits like ideal time costs, insurance costs, retaining costs, need to be paid.

Reduced Ownership for The Service Provider: Generally, insourcing service providers mainly focus on availing you temporary staff or resources for your business. It is your liability to train them for your work and get the best out of them. On the other hand, if you hire the right white label digital marketing agency, they take complete ownership for your projects, allowing you to offload the management hassle and focus just on expanding your business.

Now we consider the various perks and cons of hiring a white label marketing agency for outsourcing as compared to insourcing:

Perks of Outsourcing

Cost-effective Solution: Statistics says, the most common reasons to outsource for 59% of businesses are getting a cost-effective solution. Many leading digital marketing from around the world gain great profits by outsourcing their projects to a cost-effective white label marketing agency partner.

Getting The Right Expertise: Outsourcing offers you a global platform when it comes to searching for the right outsourcing service provider for your business. With this, a professional white label marketing agency is expected to take complete accountability for every project, therefore pays strict attention to the expertise it delivers to your clients.

Business Growth Without Increase In Investment: One of the main areas where outsourcing overshadows insourcing is ‘reduced operational costs’. Outsourcing allows you to increase your service offerings and deliver more monthly projects, thus increasing your monthly revenue. And that too without any significant increase in your investment! Unlike insourcing, outsourcing helps you save on extra hardware & system setup cost, hire employees in-house or pay for their insurance and ideal time.

Meeting Urgent Deliverables With Ease: As a major perk of outsourcing, you get an extension of your in-house team which is ready to work for you even at odd hours and meet your urgent delivery commitments. In case, your timelines are close, a committed white label services partner is always ready to work for you on weekends as well as round the clock, so you could seamlessly meet your committed timelines.

Highly Scalable: Outsourcing offers you a higher level of scalability as compared to insourcing. In the case of high scalability requirements, a white label digital marketing agency with a huge team can dedicate more resources to your project in lesser time as compared to an insourcing partner.

Cons of Outsourcing

High Potential of Miscommunication: One limitation of outsourcing is that the resources working for you cannot work alongside your team and there is a potential of miscommunication. However, you can resolve this limitation by employing more transparency in your communication channel.

Risk of Unsynchronised Management: Some businesses face the issue of unsynchronised management with their outsourcing partner. This may be due to different time zones or lack of understanding of the technical part. Here, as an outsourcing sponsor, you can ask your white label service provider to assign you a single point of contact and regular work progress reports. You can also hire a project coordinator or manager on your end, but that would only be feasible if you have regular outsourcing requirements.

Trust Factor: Credibility and trust matter a lot when it comes to choosing an outsourcing services partner. Outsourcing demands more attention to the trust factor as compared to insourcing as you are dealing with an offshore partner. However, if you put more research in the initial phase while choosing the right white label partner, trust factor wouldn’t be an issue.

Insourcing or Outsourcing?

Insourcing surely has benefits like seamless management and better coordination, but it fails to take away the sheen from outsourcing, which offers perks like cost-effective solutions, better ROIs, greater expertise and higher accountability. Start outsourcing and boost your business revenue today!

5 Reasons To Consider A New White Label Agency Partner

Leave a reply

Being a digital marketing agency owner or digital marketing department head, many white label agencies must have approached you for partnership. Either through Email or LinkedIn. They would have tried to touch base with you through every possible channel.

What’s Your Obvious Response?

Either you say no on their face, or just simply ignore their emails and messages. The reason being, you are happy with your current white label agency partner.

You must be getting these basic benefits from your white label service partner:

  1. They might be a Premier Google Partner (If not, you must work with a Premier agency)
  2. They must be cost effective to you (up to what extent, is a different question)
  3. They might be available 24×7 for you (but are they willing to walk the extra mile?)
  4. They must support you in end-moment changes (but with what kind of maturity?)
  5. They might seem to be the best Technology partner (but have you tried to explore a better option?)

As you think upon the points above, I would like to share here 5 reasons why you should consider a new white label marketing agency for your projects although you feel satisfied with your current agency partner.

Reason 1. Get a One-Stop-Solution Provider

Does the agency you are working with sell a limited category of digital marketing services? If yes, then you are also being limited in scaling up your business. The right way to scaling up is to have a big umbrella of different services at one stop. One-stop-solution white label agencies are the best when it comes to working and managing your clients and their tasks.

For Example: If your agency is doing PPC campaigns for your clients, but when it comes to design ad banners for them, they don’t have the resources. Then you have to find another agency or freelancer for the task. Which stretches the deadline and it might impact your client management process.

Working with a one-stop agency can benefit you in terms of cost-effectiveness. This also relieves you from the hassle of signing NDAs with different agencies for different services.

What services you can expect in a One-Stop-Solution digital marketing agency?

  1. SEO
  2. PPC (Google/Yahoo/Bing)
  3. Social Media Marketing (Facebook-Instagram/Twitter/LinkedIn)
  4. Analytics
  5. Web Development (HubSpot/HTML/WordPress)
  6. Graphic Designing (PSD/AI/Sketch/InDesign)
  7. Ad banners Designing & Development (Image/HTML)

Reason 2. Go Beyond Cost-effectiveness

Are you working with an agency just because they are cost-effective? Then, this might not work for you as there are more things which you should expect from a good white label agency.

  1. Are they giving you enough expertise needed for your clients’ projects?
  2. Are they giving your clients real results? Or just excuses on what didn’t work well?
  3. Are you being paid for every new client campaign you send to them?

Considering the above points can help you understand the true value of your white label partner, which might be over the cost perspective.

Reason 3. Expect Support Throughout

Urgent deliverables and narrow deadline tasks can turn out to be complicated if you lack enough resources or your white label partner isn’t willing to offer you round-the-clock support.

Even if your white label service provider is available 24×7, does he promptly cater your requirements round-the-clock? Because that is what a dedicated white label service partner is bound to offer.

It should be willing to accept urgent projects and meet close deadlines for your clients. Thus, making you a preferred digital marketing agency for your clients. The attitude with which your white label service partner provide you support matters in the long run.

Reason 4. End Moment Modifications (Their Behavior)

Do you face the situation where you have to please the white label agency for the end time modification from your/client’s side?

Well, if that is the case, ‘pleasing’ isn’t something you need to follow just because they are not flexible to make those changes. Or just because they have limited resources to manage the end time modifications and their team is busy with different other projects.

You must have an agency who is available for you any time, who can start your project as soon as possible and they have a good number of resources available. Only then they would manage your end time modification with maturity without frowning upon them.

Reason 5. ‘Second Option’ is Always a Good Idea!

There are times when your partner agency goes out of resources or they just simply shut down. Then you have someone who can manage all those clients’ campaigns promptly. Here a backup white label digital marketing agency comes into the picture.

If you hire a white label agency partner as a backup, it should be capable enough to support you promptly with a capable team of resources and the required amount of expertise. It can help you meet your client expectations and deadlines in a stable manner and build your brand reputation as a reliable service provider.  

The list of perks of white label partnership has been growing significantly with time, so are you able to get out enough from your existing white label agency partner? Well, it is time to think upon the above points and choose the right white label digital marketing agency partner.