Tag Archives: Search engine Marketing

Things To Look Out For When Hiring Your Next SEM Specialist

Why Do You Need An SEM Expert For Your Business?

An experienced and reputable search engine marketing company can help you in numerous ways that can save a lot of time and money. Here are some reasons why you need to hire an SEM expert for your business:

A/B testing

It is critical to optimize every campaign, irrespective of whether it is paid or not, as it is mandatory to measure the success of every business. A company must, thus, continuously perform A/B testing on all its campaigns which is the responsibility of an SEM expert.

Quick and easy to implement

SEM is the quickest way to see results as fast as one business day. SEM campaigns are highly flexible and configurable in nature and can be set up in a few hours. Moreover, changes can be made on an ad-hoc basis and can be customized as per the need of the campaign and changes in audience behavior.

Keyword research

One of the key reasons for hiring an SEM expert would be the use of competitive analysis tools that help the company effectively track, organize, and understand keywords that offer insights into consumer behavior. This not only improves the visibility of a campaign but can also deliver insights into a competitor’s keyword and ad strategy, helping the business to rank higher in an identical keyword search.

SEM team

Having a proficient team of SEM experts is advisable as it is highly cost-effective and can deliver quality results almost immediately. Additionally, an SEM expert is adept with the knowledge and skills of the latest technology and can easily adapt to the changes in the digital marketing world.

An SEM expert has the skills and knowledge to place your ads on a relevant and cost-effective platform that can deliver maximum results. Whether it is Google shopping ads, display ads, or text-based ads, an SEM expert can use them to generate more traffic and income for the business.

What To Look For In Your Ideal SEM Expert?

Here are some of the attributes to look for while hiring a competent SEM professional:

1. SEM experience

Before hiring an expert in the field, it is essential to perform a rigorous background check to ensure they possess extensive and relevant experience in SEM. Moreover, a mandatory requirement is a solid understanding of SEO, as it plays a crucial role in comprehending how search engines rank websites and enhancing organic rankings.

2. Organizational skills

One of the skills to look out for is the ability to juggle multiple projects at a time. Having strong organizational skills is a must to keep track of the ongoing campaigns and be able to prioritize work and juggling new projects on a daily basis. Additionally, being honest and flexible is an add-on trait that can help deliver guaranteed results and adapt to new changes seamlessly.

3. Tech-savvy

As an SEM specialist, it is important to have an understanding of how to write HTML, work with CSS, and perform basic web designing. To excel in this field, it is useful to have an understanding of how websites work in relation to search engine rankings.

4. Communication skills

Another trait to look out for in an ideal SEM expert is writing skills and effective communication skills. SEM experts should be proficient at crafting a brand messaging strategy and ad copies that instantly connects with the audience. They must possess good writing skills to deliver superlative content under tight deadlines. They should also be able to use AI writing tools to enhance their writing.

5. Social media

It is equally essential to have extensive knowledge of how social media platforms like Facebook, Twitter, and LinkedIn operate. As most of these platforms have paid ads, an Search Engine Marketing specialist must be proficient in writing innovative posts and boosting ads on these channels.

6. Data analysis

An analytical mind is an absolute must as an SEM expert will have to analyze website traffic patterns and use various analytical software to drive traffic to the website. The job also requires them to master the skill of combing through vast amounts of data and information on a regular basis.

7. Ability to speak the truth

No matter how skilled, competent, and experienced SEM specialists you hire, getting guaranteed results isn’t practically possible. The nature of SEM is dynamic, and the outcome depends on the users. Thus, a trustworthy SEM expert does not promise to get your website on top of SERP. But, instead gives you the exact dates that will explain the rough scope of work to attain the results shortly.

8. Excellent writing skills

Content marketing is a pivotal aspect of the job role when you hire SEM expert. They must be able to draft enticing and optimized content to attract more users and hook them to your webpage till the end.

9. Flexibility

An ideal SEM marketing specialist can quickly adapt to the new digital trends and adjust to the new campaign requirements to stay ahead of the competition. The digital landscape is highly volatile, and it’s thus crucial to keep on top of the latest news and updates.

10. A dose of inquisitiveness

An SEM expert should be curious to learn and ask questions. This will help set clear communication between you and the expert to avoid any delays in work and ensure enhanced performance. The SEM professional must have the zeal to improve your ROI.

Standard SEM Specialist Job Description

SEM specialists are multifaceted and the job requires them to wear many hats. Let us take a look at how the skills listed above translate into a job description for an SEM specialist:

· Research

For a Search Engine Marketing Specialist, research is an ongoing task as they have to constantly research new and relevant keywords, study competitor keywords to know how they are fairing, research algorithms to target the right keywords, and look for more current keywords and topics that they can work on.

· Communication

Communication is key in day-to-day business, as one has to respond to clients via emails or over the phone in a timely and professional manner.

· Content

Content strategy and content creation come under the purview of a Search Engine Marketing specialist’s job description as well. They have to constantly create new content to stay on top of things and develop a content strategy by identifying new opportunities.

· Campaigns

An SEM specialist also has to design and develop online marketing campaigns that are in line with the brand objectives and goals. They have to implement PPC (Pay Per Click) advertising campaigns (you can also hire dedicated PPC experts for this) and SEO best practices as well.

· Analysis

As an SEM expert, the job largely includes analyzing and interpreting research and analytic data to manage the marketing strategy. They have to constantly monitor paid search results’ analytics such as redirects, click rates, and customer acquisition rates to drive better and more successful campaigns.

SEM Generalist Vs. A SEM Specialist

An SEM Generalist is a person who primarily works in organic search engine optimization (SEO) while an SEM specialist is an individual with an in-depth understanding of search engine rankings that will bring a website both organic and pay-per-click rankings. Here, it is important to know that there are individuals that fall under both the categories and possess most of the skills mentioned above. What kind of search engine marketer will work for your company entirely depends upon the need, requirement, and online marketing goals of the company.

What Are the Questions To Ask Before Hiring A Search Engine Marketing Specialist?

When taking steps to hire an SEM Specialist, you should have a clear understanding of your business needs and the type of SEM you’ll be seeking to meet those needs. You can start the process by answering these five questions:

Does the position require the SEM specialist to work on strategy?
Is the role strictly technical in nature or will the Search Engine Marketing specialist be working on content as well?
Does the position require SEM specialists to have any kind of certification? If so, what would they be?
Would the SEM expert be required to work on social media and display ads and content, or just conduct a local search?
Does the job role require the candidate to face the client?

Why You Should Hire Remotely For An SEM Specialist?

Online presence is now a critical element in determining a business’s growth and success and thus the demand for Search Engine Marketing Specialists is on the rise. An SEM consultant can help grow your online business in the following ways:

Cost-effective- Search Engine Marketing is a specialized skill and becoming an expert takes a special amount of skills and training that can’t be learned overnight.Hence, it’s always beneficial to hire a remote SEM Consulting company from the start. You can save a lot of time and money spent in training an in-house employee if you hire an expert with competent SEM skills.
Accelerate business growth- With an SEM specialist looking after the overall digital marketing strategy of your business, you can focus your sole attention on the core aspects of your business. This will give you additional time to focus on developing your product range, working on strengthening your customer base, gathering feedback to improve your business, as well as working towards a better customer service program.

How To Vet SEM Specialist

Once you have found a skilled SEM specialist and asked the right questions to help achieve your goals and successes, there are three additional things you should look for to further vet your SEM specialist:

You should gauge their ability to work and curiosity to ask the right questions
The next step would be to understand if the pay per click specialist possesses the knowledge about the latest trends and technology in the evolving field of search engine marketing
And lastly, ensure that they are thoroughly passionate about their work and the online marketing universe

Hiring SEM Specialist From Uplers

Uplers can be your one-stop shop to remotely hire SEM expert from India. This talent powerhouse offers a pre-vetted pool of the top 3.5% of Indian candidates, as well as up to 40% cost savings on hiring. The procedure is straightforward, with the following steps:

In the form of a well-written job description, state your requirements.
Uplers will select resumes that are relevant to your requirements.
Extensive skill screening and assessment tests are administered.
Profiles are then shortlisted in order to provide you with the best possible match.
After that, you must conduct an interview to finalize your hire.
Uplers will then complete all onboarding procedures.

It’s a simple hiring process that will speed up your remote hiring 5X without any hassle.

Conclusion

If you’re looking to hire an SEM specialist, it can always be a challenge to choose the perfect partner. By focusing on skills like effective testing, expert keyword research, ability to work with various ad types and generate results immediately, you’ll be in a better position to hire a competent SEM expert.

Additionally, skills like advanced communication techniques, the ability to develop significant content, and conduct quality research can go a long way in determining the ideal search engine marketing specialist for your online business needs.

We’ve seen that it is advisable to hire a remote SEM specialist for your online business instead of doing it all by yourself as it helps to save an immense amount of money and time as well as allows the company to focus on its core business.

Now that you know what to look for, an efficient partner like Uplers could be the right fit to launch your next search engine marketing campaign.

FAQs

Q1: What is the focus of search engine marketing (SEM)?

A: Search Engine Marketing (SEM) is the process of increasing website traffic or attention by using popular search engines or browsing websites. The end goals for any SEM campaign are:

Increase search rankings on Google SERP.
Generate more relevant traffic to the web page.
Optimizing the website to drive more qualified leads or sales.
Determining content relevance to the search queries for link building.

Q2: What is a good SEM strategy?

A: A good SEM strategy should include the following:

Clear objective
Strong keyword research
Optimized landing page
Compelling Ad copy
Quantitative performance metrics

Q3: What does a SEM specialist do?

A: An SEM specialist performs the following duties:

Perform extensive keyword research
Execute and manage SEO campaigns
Execute and manage PPC campaigns
Analyze and optimize campaigns
Communicate with clients and teammates
Organize and prioritize campaign workflow

How to Perform a Complete SEM Audit for your Website?

Search Engine Marketing (SEM) is a type of internet marketing that seeks to promote a business website in both paid and organic search. We understand that you want to create a website for people that actually help them finding and opting your business and services. Take the example of Wikipedia that absolutely dominates Google search results. It has become a natural resource for millions of people. This is because of its knowledge sharing experience.

A good experience always add value to the business. Thus, the businesses are trying to offer easy and exquisite, and personalized experience.

And Search Marketing is the main source of promoting any business online. It is intrinsic for business growth especially when you are trying to reach a wider audience. Sometimes your search strategy doesn’t work even after spending a fortune on it. Then you need to analyse and re-strategize your search marketing campaigns.

One thing is clear that you need to create a website for both- users and search engines. Unless you won’t be able to seize the desired business opportunities on it.

You must be wondering how some companies dig the treasure by promoting their business online. No fascinating stories, just real experiences. At times you may need to research, re-think and re-strategize your campaign to get the desired results.

There are many components that need to strategize and implement on a website to make it search engine as well as users friendly.

Before you can do that, you need to set your priority, budget and some timeline for your SEO and paid campaign first.

The top considerations that will help you creating a website that suits well for users and search engines includes keyword analysis, campaign structure, campaign setting and analysis, ad copy analysis, bid & budget management, conversion tracking, ad extensions, display placements, remarketing, shopping campaign analysis, competitive overview, etc. These things are essential which needs to set properly and execute well, otherwise you cannot get the expected results. So, if you want to create a lasting impression on users mind you need to create a better visibility first!
To create a better search visibility of your website you need to do a SEO on the site. A website take time to get well indexed on major search engines- Google, Bing, Yahoo, etc.

However, you can get fast results through paid and social media campaigns. But, you need to make sure you’re hitting the requirements of users properly or you’ll lose your money for nothing.

Both things need strategy, time and skill. Our consolidated ‘Website Marketing Checklist’ will help you in creating a website for both- users and search engines.

SEO Audit

SEO Audit must perform at least twice a year. The reason is quite simple as Google always come up with new changes and keep updating its search algorithm. There are certain elements that plays a crucial role in determining the success or failure of a SEO campaign. For example, you need to asses the quality of your website on-page SEO, check whether your website is search engines friendly. You need to remove all the links or backlinks from your website that are no more active. You also need to ensure that your website is ready for search engine indexing and the search engine robots can crawl through it.

Once your website is ready, give a thorough look over it and check if there is any issue related to user experience such as navigation, loading speed, etc. These are some of the things that you can add to your SEO checklist and implement the same while fixing SEO on your website. However, We have created a comprehensive SEO Checklist, which can be helpful in improving the search visibility of your site.

PPC Audit

Performing a PPC Audit on a website is much easier than the SEO Audit, because it gives you an instantaneous result. You don’t need to wait for the good amount of traffic or leads to be generated as it takes time. Pay Per Click management services delivers results almost instantaneously. But, there are things that you need to fix or execute properly while performing a result driven digital marketing campaign for any business.

Here, you’ll have to start with cost per click (CPC), which is the cost associated with a click made by a user on the ad. However, conversion rate for any website is a critical factor. Furthermore, you need to analyse the volume of your campaign, which is basically the number of leads and conversion you received after spending a definite amount. However, you need to estimate how changing the level of ad spending can affect the conversion. That’s how you can be able to perform a better ad campaign for your business, which actually converts.

We help digital marketing agencies in their search and paid campaigns. If you want to create a better visibility of your website then contact us or you can just drop a mail to us at hello@uplers.com, one of our executive will get in touch with you in next 24-48 hours.

White Label Search Marketing and Why Your Agency Needs to Consider it

The Advantages of White Labeling

Cut operational costs and lower expenses
Provide far more value and flexible services to a wider client base
Offer pricing that your competitors can’t match
Avoid the struggle and hassle of doing work that you don’t enjoy or understand
Access the best cutting edge experts abroad in their respective field
Maintain a more mobile and dynamic business

Successful agencies on the cutting edge are finding that contracting teams of white label experts, as they need them, is a creative solution to simultaneously offer more value to their current and prospective clients, while greatly reducing operational costs.

And because they’re saving so much in overhead, they are able to offer lower pricing that their competitors simply can’t match, while still making a hefty profit.

This is why these more agile and forward-thinking agencies will dominate the market. By leveraging cloud-based access to leading experts and top performers around the world, they will be able to deliver unparalleled results that are customised to the needs of each client, at a fraction of the price.

Imagine never feeling limited to what you can offer and having to forfeit prospective business. Instead, you can say “Yes” without hesitation to whatever your client asks for and hire cutting-edge experts on the back end when necessary to cover your bases.

The Importance of Search Marketing

In addition to white labeling, the most imperative domain of the business in the digital age is search engine marketing (SEM) and search engine optimisation (SEO).

Search Marketing is the most critical factor for success in online business and the last area where we should be making compromises. The most brilliant strategy and aesthetically beautiful brand are completely useless if they are invisible to the people that are looking for what you have to offer.

This is the aspect of modern business that most companies find incredibly confusing, frustrating and difficult to execute well. Because they don’t have confidence and fluency with SEO and SEM, they either completely avoid it, or just settle for poor results.

The Cons of Not Using White Labeling For Search Marketing

Most agencies have resistance toward search marketing because they simply don’t feel the need for it. They have a comfortable amount of clients and don’t feel compelled to market themselves and optimise their online presence.

But there are thousands of other marketing agencies near you competing for business. If you choose to rely solely on word-of-mouth for your clients, you are bound to lose them over time to other more flexible, web savvy agencies that are going the white label route, and are intelligently marketing superior services at cheaper costs.

The scenario is rather digitally Darwinian. Remaining static is not an option. Either your agency adapts to survive, or slowly erodes in the coming flood of innovation.

And why struggle with the headache when you can simply get hassle-free, top-notch results on the go via the white label model?

Search Marketing is very tedious and time consuming if it’s not what you specialise in. This may have you and your team wasting many hours of valuable time away from focusing on your strengths and not seeing many benefits. But when it is done efficiently and correctly by an expert, search marketing can have massive impacts on your business.

It is also probably not a service you need year-round. Spending the money on hiring on a full time, in-house search marketing and analytics expert just doesn’t make sense for most agencies. Instead of losing thousands of dollars, or ignoring it altogether, outsourcing is a fantastic solution.

The Myth of Low Quality Results In Outsourcing

There can be resistance to adopting the white label model as well simply because it’s foreign and unfamiliar. Some people associate outsourcing with high risk of low quality work.

But in reality this is not the case at all. In fact, going the white label route often gives you access to the best talent in their respective field.

Just like putting your brand name on a breakfast cereal or nutritional supplement, of course you want to be confident that the product you will be providing your customer is high enough quality to represent your brand well.

A specialist white label Search Engine Marketing agency, for example, employs true professionals, who know their field inside and out. Because they offer their specific set of skills to a diverse client base, they will know how to work with you seamlessly on any project and provide you with fast, quality results.

Integrating this new operational paradigm into your business will enrich your portfolio, enhance the quality of your brand, expand your clientele and boost your profits.

Adopting the white label search engine marketing approach, sooner rather than later, will have you better equipped to run a thriving marketing agency in the digital age, meet the demands of the market and navigate the continuous changes on the horizon, which are only becoming faster and more numerous as time goes on.