Tag Archives: google ads management

4 Ways An AdWords Consultant Can Help Grow Your Business

How Can You Grow Your Business With a Robust Google Ads Strategy?

Before talking about a Google AdWords expert, let’s talk about the impact of Google Ads. A well-planned Google Ads strategy can fetch you the following growth-focused benefits:

1. Accelerated Growth

Digital marketing forms the backbone of any growth hacking strategy. However, not all forms of marketing are alike. For a start, you have SEO services to earn organic traffic and adwords consulting services to attract paid traffic. And while both of these have a place of their own, even Google admits that AdWords delivers results faster than SEO! So, if you wish to expedite the rate of your business’ growth, Google Ads is the way to go.

2. Greater Brand Awareness

In the world of offline marketing, you know that ad placement matters. In its digital counterpart, you have to fight for virtual real estate. But here’s the fun part, a Google Ads B2B consultant places your business on, well, Google – the prime location to be seen. After all, it occupies a massive 86% of the market share! As it’s the first point of contact between users and information, ads popping up every now and then will get your brand noticed.

3. Re-market to Prospects

You may have noticed how after you have visited a website, the company or its offerings show up in the various ads as you scroll through the internet. This is the magic put to action by an Adwords consultant. The fact that you have shown interest is enough to cause companies to nudge you into the funnel. Such a marketing tactic converts losses into sales, which lead to growth.

4. Decimate Competition

Google Ads is no longer a nice-to-have feature but an absolute necessity for businesses to stand out. So, if you feel that you are doing just fine and do not need to strategize Google Ads campaigns at this juncture, then your competitors will. And by the time (or if at all) you manage to catch up, they would have already perfected the strategy – essentially routing you from the competition.

4 Ways in Which Google AdWords Expert Can Boost Business Growth

If you are wondering whether AdWords consulting services are right for you, consider what a Google AdWords expert brings to the table:

#1 Lend Direction to Your Google Ads Campaign

Even an arrow will miss its mark if you don’t lend it direction – and this is a paid ad campaign that we are talking about! So, unless you have deep pockets, you cannot even afford to go down the trial and error path.

As such, you need to have a worthy captain at the helm of affairs to help navigate any choppy waters. Every AdWords consultant or search engine marketing expert will resort to their tried and tested practices to plan out this journey before you take sail. And once you are at sea, the Google Ads consultant will also ensure that the scenic views do not take away the focus from the final destination. Their proactive involvement in managing the expedition eventually leads to success.

And so, whether you are looking to build brand awareness, expand reach, generate leads, win sales, attract traffic, and promote certain products, an Google Ads consultant who knows the ins and outs of Google Ads can chart the best path to go about it.

#2 Improve Quality Score and Increase Awareness

Quality Score is a critical component that governs your ad’s popularity. This ten-point scale is directly linked to the usefulness and relevance of your ad. It also accounts for the historical performance of your Google Ads account. Based on such factors, the Google search engine evaluates your ad to make key decisions such as slashing the cost per click (CPC) or ranking the ad higher. In simple words, if you could improve your Quality Score, you can generate greater brand awareness and reduce the costs associated with it.

And here’s where an Google Ads consultant will prove to be your competitive differentiation.

A Google Ads consultants will leverage their experience to devise strategies to improve the Quality Score. While a layman may simply work on improving the quality of the ad through copy writing, the Google Ads consultants will follow a more holistic approach. As such, you will notice them working on improving the user experience of the website, speeding up load times, segmenting campaigns into SKAGs (Single Keyword Ad Groups), incorporating personalization, and more! Such efforts will yield results as you witness the conversion rates climb. This resulting increase in Google Ads performance will not go unnoticed as you will be rewarded with an impressive Quality Score.

#3 Design Landing Pages That Convert

The landing page experience also contributes to the Quality Score of your ad. And even if it weren’t so, the fact that it is the link between the customer, the advertisement that drew them in, and the business, the landing page needs to maintain a certain charm to ensure stickiness and no drop-offs.

Unfortunately, businesses simply overlook or cannot afford a dedicated landing page designer, which causes them to slack off on this front. As such, having a consultant for Google AdWords can prove to be instrumental in helping businesses grow.

The AdWords consultant will follow the best practices to design and optimize the landing pages to align user expectations to drive conversions. The strategies would involve a range of activities such as, but not limited to, improving the landing page content, incorporating keywords in the copy, upgrading the quality of rich media used on the landing page, deciding on the number of form fields to make it “just enough”, adding emotional and actionable CTAs, optimizing the page for multiple devices, and tracking conversions. Clearly, this is quite a responsibility that cannot be limited to a content writer, web page designer, graphic designer, etc., which all the more stresses the importance of hiring an Google AdWords consultant.

#4 Test and Optimize

In marketing and advertising, no strategy is perfect right out the gate. As such, it must undergo rigorous testing, more so when your money is on the line.

The AdWords consultant typically performs split testing, also known as A/B Testing, to understand audience preferences. This testing methodology involves the creation of two versions of a web page or an ad. These changes are rather minor, say, the wording of the heading is different, two color schemes, placement or wording of CTAs, or information layout or presentation. The standard one (original) acts as a control and the second is the variation. The performance of these entities is then compared to see which is received favorably and then the necessary improvements will be made to them.

The Google AdWords expert will iterate these tests until your business discovers the best version of the ad or web page that maximizes revenue. As a result, your campaigns will be more value-driven and gain greater traction.

Also read: Google Ads Expert Job Description: Key to Finding Ideal Candidate

Importance of Hiring a Consultant for Google AdWords

By this point, it may be clear why having a Google AdWords Expert in your midst should be a priority for a growth-focused company. However, if you are still on the fence, here’s a preview of what you gain through AdWords consulting:

1. Time is Money

Businesses that have immense potential for growth are already busy running their day-to-day operations. Against this background, attempting to enter new territories, master this skill, and derive results will cause a loss in one of the most critical assets – time. With Google Ads Consultants, everyone can focus on their core competencies and make the best of their time and skills.

2. Borrowed Expertise

Speaking of skills, directly hiring a consultant for Google AdWords means that you can enjoy the result just as directly. You no longer have to train and groom any in-house team and just focus on the outcomes. They can also lend their expertise and support to other segments, such as sales and marketing to fine-tune their performance!

3. Keeping Up With Trends

The world of Google Ads is constantly changing. An experienced Google Ads consultants will act as an anchor against these disruptions. They will keep track of all the changes, practices, and procedures that could change the course of a Google Ads campaign and make necessary modifications.

4. Quicker Results

Google Ads offers quick results. And a consultant for Google AdWords amplifies these results even more. They streamline the effectiveness of the campaign, which will make it more targeted and gain results faster.

5. Maximum ROI

Seeing the notable benefits highlighted above, it becomes clear that hiring a Google ads specialist will optimize your spending and get better results. As a result, the business will maximize its ROI and get on the track to sustainable growth.

Why Choose Uplers to Hire a Google Ads Specialist?

When you hire a Google ads specialist from Uplers, you stand to gain the following:

Access to wide talent pools
Pre-vetted professionals with a focus on results
Flexible package-based pricing
Continued communication and collaboration
Talent management support

Moreover, Uplers is not limited to AdWords consultants alone. You can avail a wide range of services to find all kinds of talent to meet business requirements.

Conclusion

Now, you may have a thorough understanding of how a Google AdWords expert helps grow business with Google Ads. It can be through brand awareness, increased sales, branded presence, customer acquisition, or customer retention. So, do not wait around looking for an opportunity to give your business the boost that it needs.

If anything, having an expert by your side will grant you a competitive edge where the business can transform every challenge or industry trend into an opportunity to maximize gains and grow at an accelerated rate!

Frequently Asked Questions (FAQs)

Q1: What are the benefits of AdWords?

A: Some of the benefits of a Google Adwords consultancy are:

Fast way to get noticed
Google is the most used search engine globally and thus has a vast reach.
Ads can be targeted for relevance
Its a Pay-per-click (PPC) advertising, so you only pay to Google if a user clicks on your ad
Its possible to remarket and reconnect with relevant leads
It offers quantitative metrics for improved analytics

Q2: What is Google AdWords and its importance?

A: Google Adwords is the most popular advertising tool to increase traffic to your website. It’s a pay-per-click (PPC) advertising where businesses pay Google for every click they get on their ad via the search engine.

You must hire a Google Ads consultant for your business for the following reasons:

Bring targeted traffic to your website that is relevant to your business.
Google Ads increases the click through rates and clicks and thus offers high ROI.
Google Ads places your ads on relevant sites and platforms to gain audience traction to your ad.
It’s possible to track the success of your campaign in quantifiable terms and make improvement decisions accordingly.

Q3: How do I make my AdWords campaign successful?

A: To successfully execute your Adwords campaign hire a competent Adwords PPC consultant who can boost your business growth in the following ways:

The expert will lend direction to your Google Ads campaign by setting the objective, laying out the plan, executing it, and then monitoring the results to expand.
The experience of the Google Ads consultant will help improve Google quality score by improving keyword relevancy, click-through rate, landing page optimization, ad relevance, etc.
They will design landing pages with enticing content that can convert leads into customers.
Adwords experts perform A/B testing to test the ad performance and optimize it for the audience.

Google Rolls Out Discovery Ads to All Marketers

What is Google Discover?

Google discover- the new name for google feed.

Provide answers to a user even before a question is asked.

Personalized based on a users interests.

Improving everyday routines with the help of AI

What are Google Discovery Ads?

Discovery ads help you reach people across personalized feeds across the entire Google universe. The purpose of these ads is to show your customers something they want before they even know they want it. So, rather than responding to a pre-existing demand, they generate demand, which is what search ads are typically utilized for anyway.

What do they look like?

Like display ads and every other ad, discovery ads rely on visual content to draw in viewers.

Discovery Ads: Feature one image

Carousel Ads: Have multiple rotating images

Standard Discovery Ads

A Discovery ad needs to have the following assets:

Final URL: After clicking on your ad, this is where the ad directs. To ensure a higher ad quality and conversion rate, set your final URL to a page where someone can learn more about the specific product you are advertising, and they can potentially buy it.
Images: Tap into your creative resources. Don’t play it safe – Stand out with bold colors and visual contrast. Check out these creative suggestions by google to get you started.

Discovery Carousel Ads

The carousel ad format is very similar to the standard Discovery ad format but allows users to scroll through all the images you provide in a carousel format. Advertisers can upload up to 10 images to be used as cards in the carousel, and Google will display them in the order you upload them.

When building Discovery ads campaigns, the Google guide to building Discovery offers these suggestions:

Create ads with high-quality images that are inspirational and that relay a story that connects with audiences.
Use headlines and descriptions that highlight promotions and offerings. According to Search Engine, Land advertisers can choose up to five headlines and five descriptions, so various combinations can be served.
Deploy targeting strategies that focus on audiences likely to convert using performance in search, video and display as a guide. Include 10 converting search keywords per “custom intent audience.”
Measure the performance of campaigns regularly, but don’t make any ad changes until after 40 conversions.

Also Read: Google Shopping Is Back with Free Product Listing – Good News for Struggling Retailers

How to create Discovery Campaigns in Google Ads?

Creating a Google Discovery campaign is a straightforward process.

1. Sign in to your Google Ads account.

2. On the page menu on the left, click Campaigns.

3. Click the plus button then select New campaign.

4. Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’.

5. Select the Discovery campaign type.

6. Click Continue.

7. Pick your geographic and language targeting for this campaign.

8. Ad Rotation and Frequency capping are not available for this campaign type.

9. Select your audiences. There are several ways to target your Discovery campaigns to the right audience. You can add the following targeting options: custom intent audiences, remarketing and in-market.

10. Select your bidding strategy and enter your average daily budget. Learn more about Automated bidding

11. Click Save and continue.

12. Click Save.

As of June 2020, Google Discovery Ads are available to all accounts whether you use IOS or Android. Have you tried them yet? Let us know if you are giving them google Discovery Ads a hit or a miss this year.

Feel free to connect with us and get out more from your Google Ads campaigns!

Top 5 Benefits of Hiring Dedicated Google Ads Specialists Offshore

Quick Summary: The article touches base with the businesses who wish to outsource digital marketing or are already outsourcing the same. And why it is a better choice to hire dedicated Google Ads specialists over the traditional outsourcing model. What are the top 5 benefits of hiring PPC specialists offshore?

Smart businesses today recognize the unbeatable advantages of outsourcing. They can focus on their core competencies while experts take care of functions such as IT, consumer outreach, and finance.

Marketing, too, is among the key functions that have benefited from outsourcing.

According to a recent survey:

37% of small businesses currently outsource a business process.
These include accounting (37%), IT services (37%), and digital marketing (34%).
52% of small businesses plan to outsource business processes in the future.
Their reasons for this are – to increase efficiency (24%) and to receive assistance from an expert (18%).

PPC Management Services

One of the biggest shares every business plans in its marketing budget is for PPC or paid marketing. Google Ads management is mostly directed towards getting real-time returns and therefore businesses prefer to outsource it to specialized PPC agencies.

However, one can choose from the two models of outsourcing:

Fixed-price outsourcing model
Hire dedicated Google Ads specialists offshore

Which one of the two should you adopt?

5 Reasons To Hire Dedicated Google Ads Specialists Offshore

1. Time Savings with Shared Vision

With both outsourcing models, the project-based model and the dedicated team model, businesses save valuable time. They can focus on what they do best while the outsourced PPC experts create marketing campaigns to generate leads and promote conversion.

However, with a team of dedicated PPC specialists, the usage of time becomes even more optimized. We are committed to your projects, so the team doesn’t work on other projects as well. By doing so, they will gain a deeper understanding of your company’s consumers, and what can be done to market to them.

You can hit the ground running without dealing with the hassle of extended onboarding and training as in an in-house team. You simply work with them to share your vision and create the strategy. Then, it’s entirely up to the offshore remote team to implement it successfully.

2. Expertise on Demand

Paid marketing today needs knowledge of several disciplines. These include content planning & creation, social media, website design, automated activities, and more. Such marketing also involves SEO strategies, extensive keyword research, Ad auctions, and campaign performance analysis.

A dedicated PPC team will consist of several skilled Google Adwords experts chosen by you according to their excellence in all of these areas. It will be led by an experienced project manager who will seamlessly tie it all together. Think of it as a form of single-window specialization for your convenience.

With the traditional outsourcing model, you could only hand-over the entire PPC management services as a project to the outsourcing PPC agency. You would have little to less transparency over the team working on your marketing campaigns. This could well lead to some more effort on your part in getting the big picture.

3. Defined Accountability with Dedicated PPC Experts

A dedicated team of Google Ads specialists working offshore can be thought of as an extension to your in-house marketing team. As such, there will be systems in place to ensure results and feedback. Marketing campaigns, such as pay-per-click activities and campaign budgeting, can be analyzed after they have run, and then judged against yardsticks.

Such data monitoring, A/B testing for campaigns and pre-decided results mean that a dedicated remote team is completely responsible for outcomes. They will, therefore, display better commitment than with the traditional project-based outsourced model.

Due to its controlled quality systems and attention to vital security aspects, dedicated structures also entail greater accountability.

Outsourced models often lack these features, as do freelancers.

There may be inequitable or limited levels of accountability in that case. This is not a situation that any senior manager will be comfortable with.

Also Read: How To Set Up Offshore Teams to Outsource Digital Marketing

4. Enhanced Productivity with Manageable Team Structure

High productivity is a key benefit of outsourcing because it comes with better expertise. A clear objective and results-oriented strategy will require less time for training, recruitment, and managing.

However, when the team is not dedicated to your project, optimum productivity cannot be guaranteed. This is because, as sought-after experts, they will have other demands on their time.

A dedicated PPC team overcomes this by entirely focusing efforts only on your marketing activities. You get an end-to-end marketing solution for website development, lead generation, social outreach, pay-per-click campaigns, and more.

In this way, with a needed skill set and the necessary competencies, a team of dedicated Google Ads specialists hired offshore will bring about a significant boost in productivity.

Flexibility is another aspect of productivity, and with a dedicated remote team, you can scale up or down on-demand, depending on current needs. You won’t have to rethink the whole operation, and neither will you have to spend valuable time in acquiring more resources.

This is a significant advantage, especially with a fast-moving activity such as paid marketing. It is easy to capitalize upon changes in season and customer demand.

5. Stable Partnership

As we’ve mentioned, a dedicated team functions as an in-house department, which means you have the ability to build a long-term relationship with a group of PPC specialists who will be as committed to your business growth as you are.

A little planning, the right communication tools, and the use of overlapped hours can minimize even the impact of different time zones. Due to their single-minded nature, the group will also be able to exploit every minute of time available.

Treat the team as essential partners in your enterprise, and they will go out of their way to demonstrate trust and commitment. With greater partnership and knowledge of your operations, paid marketing efforts will become even more effective.

The Dedicated Uplers Advantage

Research shows that generating traffic and leads is seen as the leading marketing challenge for companies. Uplers is a PPC agency with experience and expertise in PPC advertising.

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Get in touch with us today, and give us a chance to demonstrate how our dedicated PPC experts can make a big difference to your marketing efforts.