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Tips to hire PPC experts

Guide to hiring PPC Experts: Tips on (remote) hiring PPC experts

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Are you looking for increased brand visibility?

Do you want to take your business online on a global level?

Is the goal of your digital marketing strategy to attract more relevant traffic and generate more leads?

Consider all this covered with just one recruit on your team- a PPC expert. Paid advertising is the road to digital success for your business to steer ahead of the competition. For this, you will require a well-planned recruitment PPC process. This article will cover the following details related to the remote hiring of PPC experts:

  • How to find the right Pay Per Click expert for your business?
  • Tips to hire the right PPC experts
  • Why hiring the right PPC experts is crucial for your business?
  • Signs that you have hired the right candidate for PPC experts
  • Why hire remotely for PPC experts?
  • Why choose Uplers?
Download: Guide to Hiring Top Indian Remote Talent

Once you are thorough with these specifics, you will find the perfect answer to how to hire a PPC manager remotely. 

hire PPC professional remotely

How To Find The Right Pay Per Click Expert For Your Business?

Hiring PPC marketing experts may surely seem like the solution to your advertising needs, but finding a PPC expert who meets all your requirements is one of the biggest challenges you’ll face as a hiring manager.

Without further ado let us get right into how you can find a PPC advertising expert:

how to hire a PPC manager

1. Do Your Research

You’ll come across a lot of freelancers who will be willing to work as independent PPC consultant for your organization. However, you’ll have to do good research to find legitimate candidates who are actually good at what they claim.

As a part of the recruitment PPC guide try looking for certificates and their past work which will demonstrate and support their success story. Based on their past work, you’ll be able to identify their work quality in digital marketing.

Look for any certifications such as Google Ads certifications, this will help you understand the technical expertise level of the individual

Take some time to research different providers in the process of PPC for hire and read online reviews before making a decision. This will help you narrow down your options and find a provider that’s a good fit for your business.

2. Consider Your Needs

Whether you want to drive traffic and conversions or you want to grow your brand’s digital presence- PPC is one effective way to achieve your goals.

But before you ask how to hire a PPC manager, you’ll need to be clear of your own goals.

Think about what you need from a PPC advertising expert:

  • Do you need help with keyword research?
  • Do you need help with strategizing?
  • Or do you need someone to manage your entire campaign from start to finish?

Once you know what you need, you can start looking for providers that offer those services.

When you have a clear understanding of your expectations from the candidate the more accurately they’ll be able to form their paid marketing strategies.

3. Compare Your Options

You don’t want to go ahead and finalize the first professional that you come across.

Make sure you get in touch with different Google AdWords specialists to get an idea of distinctive profiles and what they bring to the table for you.

Pricing will vary depending on the provider and the services you need. So it’s important to compare pricing before making a decision.

Keep in mind that the cheapest option isn’t always the best, and be sure to factor in quality when considering price, as this is rather an investment than an expense.

Ask for any hidden costs as you’ll want to avoid any last minute unpleasant surprises.

You can get in touch with various SEM specialists and compare their skills and pricing for a better judgment.

4. Hire A Talent Outsourcing Company

One of the best PPC tips to hire the best PPC campaign expert is by associating with a talent outsourcing company like Uplers.

These companies will help you get in touch with some of the best talents in the industry who have already qualified rounds of initial screening and technical assessment.

This way, you don’t have to do the hard work of finding candidates, conducting background checks or analyzing their technical skills. You’ll already be in touch with pre-vetted candidates.

All you need to do is conduct a final round of interview to assess whether they’re the right choice for your organization and then make the final call accordingly.

You’ll have someone who will be a part of your marketing team and works in-house for you.

5. Outsource PPC Experts

There are a lot of agencies that provide PPC services. These agencies provide a plethora of digital marketing services that you must consider in your PPC manager recruitment guide.

However, these agencies can be very expensive and you won’t have an in-house employee working exclusively for your business needs. 

Tips To Hire The Right PPC Experts

Once you’ve decided that you want to go ahead with PPC services, there are a few things that you need to keep in mind before you go ahead and take the final call.

recruitment PPC guide

  1. Check if they are data and analytics oriented

A good PPC expert will be able to improve ROI by knowing about your target audience and developing high-yield campaigns.

They will be well versed with tools to measure essential PPC campaigns and Google ads metrics and will actively share data and results with you.

  1. Focuses on local search

Local search is one of the best ways to reach a local community by targeting location-specific search queries, especially for businesses that have physical stores and do not ship to other countries or states.

Especially if you’re an online or even a brick and mortar business that serves in a specific local area then a local search strategy can benefit you immensely.

Out of 82% of smartphone users who use their phones to find businesses near them, 72% of those lead to an in-store visit on the same day.

  1. They take mobile optimization seriously

As half of the paid media clicks are made from smartphones, it has become increasingly important to pay attention to designing PPC ads for devices of all sizes.

The PPC experts you hire should be able to provide you with mobile optimised copy and display ads.

You can also pick their brain on various ways you can create a mobile optimized paid search and other search engine marketing campaigns.

  1. Unmatchable keyword research

The right PPC experts use keywords with commercial intent.

Keywords like ‘Buy refrigerator’ or ‘ hire web developer’ show the user’s intent to buy.

You can ask them about the keyword research tools that they use and the metrics they use to determine how well the keyword is performing.

how to hire a ppc manager

Why Hiring The Right PPC Experts Is Crucial For Your Business?

There are a lot of self-claimed PPC experts out there that offer pay-per-click (paid search) services.

However, not all of them are created equal. If you want to make sure that your PPC (search engine marketing) campaign is successful, you need to hire the right expert.

Here are some of the mistakes that you should avoid when hiring a PPC campaigns expert:

PPC for hire

  1. Hiring someone who is not certified

There are a lot of people who claim to be paid search experts, but not all of them are certified. If you want to make sure that you are hiring the right person, you should only consider those who are certified by Google ads.

  1. Not checking the candidate’s credentials

When you are looking for PPC experts, you should also take the time to check their credentials. This will give you an idea of the kind of experience they have in managing PPC campaigns.

  1. Failing to set a budget

One of the most common mistakes that businesses make when hiring PPC experts is failing to set a budget. Before you start looking for a PPC marketing expert you need to determine how much you are willing to spend on a campaign. This will help you narrow down your options and find an Google AdWords specialist who fits your budget

  1. Not asking for references

Another mistake that you should avoid is not asking for references. You should always ask for references from previous clients. This will help you get an idea of the quality of work that the individual can provide.

  1. Hiring someone who is not experienced

When it comes to paid search marketing, experience is crucial. You should avoid hiring someone who is not experienced in managing paid search campaigns. This is because they will not be able to provide you with the results that you are looking for.

  1. Not doing your research

Finally, you should also make sure that you do your research before hiring a search engine marketing expert. This means that you need to read reviews and compare different candidates. This will help you make a mindful decision.

Signs That You Have Hired The Right Candidate For PPC Experts

Once you’ve come across a candidate who ticks all the boxes for you, it’s time to see them in action.

We will talk about some of the telltale signs that indicate that you were lucky enough to find the perfect Google AdWords specialist for your business!

  1. They give it all to get the best conversion rate- You can’t optimize your paid keywords unless you have a great PPC marketing expert who will work with everyone from ads, landing pages and website design departments. That way when it comes time for optimisation they are well-equipped to convert visitors into conversions at the highest possible rate!
  1. They’re result-oriented- You may have heard that the success of your PPC campaign isn’t determined by how much money you spend on it, but by who manages the account. Look for a Pay per click expert who will always put out high-quality work and be driven towards reaching goals. This person might even require their compensation structure to tie to the results in order to maintain focus during tough times or when working with new clients!
  1. Their strategies are data-driven- Innovative PPC managers and firms will always be at the forefront of innovation. They won’t just help you improve conversion rates, but advocate for advanced analytics tracking in order to turn data into insights that can then lead directly towards actionable improvements.

Why Choose Uplers?

At Uplers, we give you the chance to choose from thousands of pre-vetted candidates who have made it to our pool after passing various selection steps:

  1. All you need to do is share your requirements and we will shortlist the most suitable candidate for you.
  2. After you conduct the final interview and finalize the candidate, we will help you with remote onboarding and necessary HR and IT support.
  3. With Uplers, you don’t have to do the hard work of sourcing, background check or technical assessment.

We do all the hard work for you so that you can sit back and get all set for just the final round interviewing the candidate.

Conclusion

When you’re looking to hire a PPC consultant, there are a few key things to keep in mind. Firstly, you want to make sure that the person you’re hiring is an expert in the field.

There are a lot of people who claim to be experts, but they don’t have the experience or knowledge to back it up.

Secondly, you want to make sure that the person you’re hiring is someone you can trust. This is especially important if you’re going to be working with them on an ongoing basis.

Furthermore, hiring a remote paid search consultant or a Google AdWords consultant is one of the best ways you can expand your team. It’s often more cost-effective than hiring someone locally. This is because you don’t have to pay for their travel expenses or their accommodation.

Secondly, it can be easier to find a good fit when you’re looking for a remote worker. This is because you have a larger pool of workers to choose from.

Finally, it can be more convenient to work with a remote worker. This is because you can often arrange for them to work around your schedule and you don’t have to worry about meeting them in person.

Frequently Answered Questions (FAQs)

Q1: What is PPC?

A: PPC is short for pay-per-click, a model of internet marketing in which advertisers display ads on their website and only pay when a user actually clicks on the ad. This makes it a very cost-effective way to market your product or service online since you only pay when you get results.

Q2: Should I hire dedicated PPC experts or outsource from an agency?

A: There is no easy answer to this question, as it depends on a number of factors such as your budget, your level of expertise, and your goals. If you have the budget, hiring a dedicated pay-per-click expert can be a good investment, as they will be able to help you maximize your results and work exclusively for your business needs.

Q3: How do I create a solid PPC strategy?

A: Creating a solid PPC strategy involves understanding your goals, researching your target market, and selecting the right keywords. It is also important to create compelling ads and landing pages that will encourage users to click through to your website. Finally, you need to track your results and make adjustments to your campaign as needed.

Q4: What are the major mistakes made while curating a PPC strategy?

A: There are a number of mistakes that can be made while curating a pay per click strategy, but some of the most common include:

  • Not doing your research
  • Not setting a budget
  • Bidding on the wrong keywords
  • Not tracking your results
  • Not making adjustments to your campaign

Q5: Why do you need PPC experts for your business?

A: Hiring PPC experts comes with multiple benefits:

  • You don’t have the time to manage your own campaign
  • You’re not sure how to get started with paid search
  • You’re not getting the results you want from your current campaign
  • Your budget is limited
  • You need help with keyword research
  • You want to improve your quality score

Q6: How do I hire a PPC consultant?

A: When you hire a PPC consultant ensuring that you make the right pick can make or break your strategy. Some smart ways to find the best PPC professional are:

  • Start with the search on Google by using different search queries and taking a detailed walkthrough of the relevant profiles.
  • Once you have narrowed down your options look for references from your colleagues.
  • Decide if you wish to hire a full-time employee or an agency.
  • Take the help of leading talent networks like Uplers to hire from the top 3.5% of Indian PPC talent.

Q7:  What to look for in a PPC manager?

A: PPC for recruiters is a vital job profile to stay ahead in the digital world. Therefore, when hiring PPC managers some must-check details include:

  • Ensuring that they are experienced and updated with the industry trends.
  • They should be able to proactively handle your account with keen interest. 
  • A competent PPC expert is always inquisitive to ask questions.
  • The ability to problem solve even under pressure. 
  • They must be organized and result-driven. 
Can A Dedicated Offshore Team Deliver Your Desired Results in Paid Marketing1

Can a Dedicated Offshore Team Deliver You Desired Results in Paid Marketing?

As a digital agency, you know better than anyone how diverse the marketing industry is. And whilst Paid Marketing is a huge part of it, it’s just one of the many ever-evolving aspects of the industry that you have to manage.

From chatbots and sentiment analysis to featured snippet optimization, there’s an ever-growing list of strategies to keep up with whilst trying to grow your business and keep existing clients happy. It’s, therefore, no surprise that many digital agencies outsource their PPC management services to offshore specialists.

Is Outsourcing the Way Forward?

There’s no denying that outsourcing is a viable strategy. In fact, the global outsourcing market reached 92.5 billion U.S dollars in 2019. Furthermore, a US survey last year gathered that 34% of businesses outsource their digital marketing responsibilities and 52% intended to outsource in 2019.

the global outsourcing market reached 92.5 billion U.S dollars in 2019

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Outsourcing enables you to save time and cut costs but what exactly does outsourcing your Paid Marketing involve? How much control do you have over the quality of work? Are there different types of offshore options? And ultimately, can an offshore team give you, and your clients, the results you need?

Types of Offshore Remote Teams

Offshore teams come in two major models, Shared Teams & Dedicated Remote Teams.

A Shared Offshore Team offers specialists on a non-exclusive basis whilst a Dedicated Offshore Team would be focused entirely on your campaigns. Essentially, using a Shared Team is similar to traditional outsourcing whereas a Dedicated Team offers you more control. Whilst they will be working from a different site, you will have full access to their specialist expertise as well as the ability to manage them should you wish.

Using a Dedicated Offshore Team gives you the benefits of outsourcing but with the added advantage of exclusive expertise and complete control.

So How can a Dedicated Team of PPC Marketers Achieve the Best Results?

1. Alignment Through Training

Alignment is essential when it comes to PPC. The alignment of keywords, landing pages, CTAs and more contribute to your overall PPC quality score. High scores translate to lower ad costs, increased exposure & better ad positioning. Alignment is therefore important for quality control and risk & budget management.

Because a dedicated remote team works exclusively for you, you can train the entire team on your own processes & standards. A thorough training program will enable you to create alignment across your campaigns, regardless of whether the work is carried out by your in-house staff or a dedicated offshore team.

2. Advanced Paid Marketing Techniques

PPC is a diverse interface which is continuously evolving. Google alone makes hundreds of changes every year. In fact, back in 2018, the company reported a massive 3,234 algorithm updates!

For example, Google recently announced that as of April 2020, Standard Delivery would be the only delivery method for Display, Video, App and Hotel campaigns as well as Search & Shopping campaigns & shared budgets. As of January 2020, Google Ads Integration combined with Zapier’s automation solution will assist marketers in extracting CRM-based conversion events and uploading them to Google Ads.

dedicated offshore team - Zapier’s automation solution

Understanding these new techniques is a full-time job in itself. With specialist PPC experts on your side, you will automatically keep up with all the latest Google Ads tactics which will optimize your campaigns and achieve better results for your clients.

3. Access to a Global Talent Pool

We’ve already established that PPC is a complex industry which requires specialist knowledge to navigate. Using a dedicated offshore team enables you to access the finest marketers from all over the world. They don’t need to be in the same country as you and yet you can handpick the best in the business and benefit from their expertise.

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4. Agency-wide Continuity

Whether it is web development, on-page SEO, content marketing or something as simple as naming conventions, all your campaigns need to have a consistent standard and your processes need to work in conjunction with each other for maximum productivity and quality control. 

When you hire a dedicated PPC team, you can use their expertise to create new top-level strategies and account management practices that you can implement across the business. For example, you can create a standard audience sorting technique, a placement analysis strategy and several other procedures. Then, once these strategies have been implemented, you can circulate them across all your dedicated teams as well as your in-house staff.

5. Scalability & Self-sufficiency

As a digital agency, providing top-notch service to your clients is your number one priority. The more clients you impress, the more you will gain. That part is simple. But finding the balance between growing your business whilst still achieving outstanding results for existing clients is where it gets tricky.

PPC accounts need a team of 3-5 analysts and a dedicated Account Manager in order to succeed. And whilst you could save money by stretching one Manager across multiple PPC accounts, the quality of service and results would suffer.

Using a dedicated remote team of PPC specialist allows you to scale things up or down as you wish. Although they are trained on your processes and dedicated to your campaigns, they are not on your payroll. As you gain more clients, you can use the model to handle multiple accounts with multiple dedicated remote teams. Put simply, it offers a flexibility that in-house staff or traditional outsourcing cannot.

6. Access to Efficient Management

Dedicated offshore teams come with dedicated project managers. These managers, like their staff, will work exclusively on your campaigns. Their full-time job will be to monitor your PPC campaigns which in turn will improve quality, maximize productivity and reduce the risk of budget loss.

7. A Purpose-built Team of Specialists

According to a 2016 survey, 28% of companies outsource services in order to gain expert talent and knowledge. With a dedicated offshore team, you don’t just get a team of PPC experts, you get a team of PPC specialists with expertise in specific industries. So if you have an important client in the E-commerce sector, you can handpick a team of PPC experts who specialize in that area to improve productivity & boost client results.

You can also tailor your team based on different categories such as  Shopping, Re-marketing, Social Paid Search and Bidding Analysis. Depending on industry trends and the latest Google algorithms, you can build your team to include an expert for every essential category.  Having this expertise exclusively available to you on a long term basis can help you improve results in an efficient and cost-effective way.

Conclusion

Outsourcing can be great for business. In fact, according to research by Deloitte, 78% of businesses worldwide are happy with their outsourcing partners. And why wouldn’t they be? It lowers overheads and enables growth. 

Specifically hiring an offshore dedicated remote team of PPC experts, however, can offer more than your average outsourcing. It is scalable, easy to implement and offers tailored, self-sufficient and niche expertise. It allows you to improve your PPC campaigns whilst simultaneously expanding other aspects of your business, all without having to take on additional staff or worry about overheads.

So… can an offshore remote team deliver your desired results in paid marketing? Absolutely!

Dedicated Team of PPC Experts

Why a Premier Google Partner Agency is the Right Place to Find Your Dedicated Team

According to Google, businesses can make an average of $2 for every $1 spent on Google Ads. Statistics published over the last few years show that 60% of consumers click on mobile ads at least once a week and that PPC visitors are 50% more likely to make a purchase than organic visitors.

So whether you run a digital agency, an e-commerce business or any other kind of company, PPC advertising should be one of your top marketing priorities in 2020. But in a world where the rules and trends of digital marketing are constantly evolving, it’s hard to keep on top of every single aspect of this multi-disciplinary field whilst also devoting time to your other essential operational procedures.

It’s therefore, no surprise that companies across various industries are turning to Dedicated PPC Teams for assistance. But what exactly are they, what are the benefits of using them and why is a Premier Google Partner Agency the right place to hire your dedicated team?

What is a Dedicated Team?

A dedicated team is a group of experts supplied by a vendor or agency to work alongside your staff on a specific project or aspect of your business on a long term basis (usually 6 months or more). A dedicated team can work on-site with you or remotely from their own office. Either way, they will be dedicated full-time to your company and fully integrated into your in-house team.

How can a Dedicated PPC Team Help your Business?

How can a Dedicated PPC Team Help your Business

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Hiring a dedicated team allows you the flexibility that you wouldn’t get from traditional hiring methods. A dedicated team is technically on another company’s payroll but still fully integrated into your business. This means that you can scale the workup or down as needed as well as train the team to follow your specific processes. You can handpick your team and have complete control over their work and output from day-to-day.

Most importantly, hiring a dedicated PPC team allows you to access specialist knowledge, skills and expertise in a cost-effective way.

What Kind of Businesses Benefits from Using Dedicated Teams?

As this is a scalable model, it is great for all industries and business types. It is particularly useful for smaller companies who don’t have their own recruitment team or specialist digital marketing departments.

Start-ups and companies looking to expand could benefit from this kind of model as it allows them to invest in expert skills and knowledge without having to commit to full-time staff. It is also useful for large corporations as it can side-step lengthy recruitment procedures, rigid processes and general red tape.

What is a Premier Google Partner Agency?

What is a Premier Google Partner Agency

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Back in 2018, Google made more than $116 billion from Google Ads clicks alone. It’s therefore within their interest to make the platform as easy as possible for businesses to use.

With thousands of digital marketing agencies out there, it makes sense for Google to help users utilise the services of the very best. The Google Partner Program is therefore designed to reward agencies based on factors like skill level, ad spend and client growth, making it easier for you to find an agency you can trust.

A standard Google Partner must meet a certain level of requirements to be awarded the title whereas a Premier Google Partner must go through a rigorous application process to prove their ability to manage ad campaigns effectively.

A Premier Google Partner is, therefore, a tried and tested agency with a proven track record of tangible and impressive results deemed worthy by Google of the ‘Premier’ status.

Benefits of Hiring a Dedicated Team from Premier Google Partner Agency

Hiring a Dedicated Team from Premier Google Partner Agency

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As of September 2019, Google had 92.96% of the global search engine market share. Having this internet giant on your side is therefore absolutely essential from a marketing perspective.

But aside from having the peace of mind that your chosen agency is deemed worthy by the Google Gods, hire PPC expert Team from a Premier Google Partner Agency has several other benefits.

Access to Google Resources

Premier Google Agencies have direct Google support for all Google Ads campaigns. This includes industry-leading and dynamic campaign data as well as access to Google product and software training. By partnering with a Google accredited agency, you get access to all the benefits of being a Premier Google Partner Agency without having to jump through any of the hoops yourself.

Exclusive Google Previews

Before any new features are released by Google, they are BETA tested for months. By teaming up with a Premier Google Partner, you will have access to the testing stage for all new features on the Google Ads platform. This enables you to understand, master and incorporate these new features into your marketing strategy before they are released to the public, giving you a huge competitive advantage.

Certified Expertise

Google Ads may seem simple enough on the surface, but to manage a competitive campaign, you need to balance several elements. Google Ads’ Display Network reaches around 90% of internet users across 2 million websites whilst Google Ads and Facebook PPC have 37.2% and 19.6% market share respectively. And that’s just the tip of the iceberg, several other aspects such as  Paid Search Ads, Retargeting Ads, YouTube Ads, Search Engine Optimisation, Search Engine Marketing and more must also be incorporated into a successful PPC strategy.

By hiring a dedicated remote team, you will have certified expert advice fully integrated into your in-house operations. This will help ensure that your Google Ad Campaigns are effective, future-proofed and managed by the very best in the business.

Conclusion

The Google Ads arena is fast changing. Last year, research suggested that over 650,000 apps served Google Ads and that 43% of new customers made their first purchase because they saw the product in a YouTube ad. Hiring a Dedicated PPC Team can help ensure that your Ads campaigns keep up with these ever-evolving trends and other industry advancements to deliver maximum results in a cost-effective way.

Utilising the services of a Premier Google Partner Agency will ensure that you stay one step ahead of the competition and achieve better results. You’ll get access to some of the best PPC minds in the business as well as a direct line to all things Google. Choosing a Dedicated PPC Team from a Premier Google Partner Agency in 2020 is, therefore, a no-brainer.