OCTOINSIGHTS – What Exactly Is Link Building? Since 1999 till Date

We all being the digital freaks are always anxious to read about our industry blogs, here is what I wrote for this weekend. A complete guide to Link building, its History, Google algorithm updates, its effects, link building strategies and much more. To start with I would just like to brief a bit about what is link building and why it’s necessary. Earlier, Link building was the process of getting links to your site. But now its definition has changed to: Link building is the process of getting links from high authority sites, quality sites and relevant sites. The focus is on quality and relevancy of links. Link Building is important, Links are the most powerful ranking signals among the search results, visibility of your blog in search engine, Enhances brand promotion, your website will be well-liked as a useful resource for your audience

1. History of Link Building

So when it all started? Yea, Link Building, It has evolved since 1999 and it started with exchange of links. Since then it has come across various strategies which you can find here. Go through the infographic which gives you yearly update on link building. http://goo.gl/W0QXf3

2. Google Algorithm Update

Now this was the time of Google Algorithm updates. 23^rd February 2011 – The Panda update, 24^th April 2012 – The Penguin update, 26^th September 2013 – The Humming Bird update. Read the purpose and the idea behind these updates and how it affected SEO and Link building. https://goo.gl/5Ls1In

3. A new era of link building starts

Here is how link building changed after the roll out’s of Google algorithm. How to handle and deal with Link building after the penalties charged due to Google algorithm and how it changed the Link Building strategies. This blog will tell you all about the new link building. http://goo.gl/XPuEO0

4. Current Link Building Scenario

Link building isn’t dead, it’s still alive. One cannot completely avoid it as google still considers Link building as an important factor while rankings. Find out what works in 2015 and going to be alive for upcoming years. http://goo.gl/Pprn10

 5. Effective Link Building strategies

Change is inevitable. We have to keep on changing our tactics with the changes in Google algorithms. Today’s link building is about being fast and creative. Some of the most effective link building strategies have been mentioned here. https://goo.gl/lv9z3q

6. 10 Ultimate Free Link Building Tools

Using tools is also another way of efficient Link building. There are various free and paid tools which can help link builders make their work simpler. This blog contains a list of some great tools which has proven results. http://goo.gl/aoxEM6