Pros & Cons of using jQuery Isotope in Web Development

  • Aayush Gupta
  • October 10, 2016
  • 3 Minute Read
Pros & Cons of using jQuery Isotope in Web Development

Web development is about building a good customer experience by matching well with their expectations. It’s an ongoing process rather than one time job. Here are some glimpse on why we should/shouldn’t implement Isotope plugin in web development practice.

jQuery Isotope

Isotope is an exquisite jQuery plugin used for creating magical layouts for the web interface. It has different features for Layout modes, Filtering, Sorting, Interoperability, and Progressive enhancement. Isotope has a versatile engine with a capability to accommodate multiple layout modes.


Layout Modes: Layout modes are intelligent and dynamic layouts that are used for creating stunning user interfaces (UI), and it can be achieved with CSS alone. Isotope uses masonry and packer layouts, as well as other layouts.

Filtering: It is used for hiding and revealing item elements based on the filtration criteria. This can be easily achieved with jQuery selectors. Items that matches the selector criteria will be shown and rest of the items will be hidden from the user interface. That’s how it is useful in creating an exquisite experience for visitors on your website by showing relevant items in style to attract and engage them.

Sorting: The feature helps in rearranging the order of different elements in the main user interface (UI) layout section by collecting data from item elements such as order, name, symbol, number, weight, and category.

Animation: Isotope was developed to gain the advantages of the best browser features. It provides JavaScript and you can use CSS3 transition for captivating animation effects. It also provides several methods to add new items in your web application interface.

“Web Development is a Marathon. You’ll never match customer expectations if you’re considering it a Sprint”


Functionality of any website matters a lot but that shouldn’t be on the cost of user experience. No matter Isotope adds many functionalities to the web interface, but it doesn’t mean that you should always opt this plugin to style the user interface. You can take advantages of its features all-together, but it will make user interface (UI) more complex with respect to browsers. It will create diverse affects such as broken layouts and certain functionality may not work properly when opened in a vintage browser i.e. Internet Explorer.

When certain functionality of your website is not working properly, It will become complex for the users to navigate and browse through. This will lead to a disgusting user experience (UX). Worst user experience may lead to increase in bounce rate and affects the overall traffic to the website.

If your website is having large data sets or large no of images, then in such cases, it is not advisable to add this plugin for enhancing your web interface. Isotope has a limitation that we can use it with less than 100 images. More specifically, it is recommended to use it with 25-30 well optimized images to boost performance.

Adding Isotope to the website having large data sets will affect the loading speed and it will slow down the performance of your website. Eventually, low loading speed will affect your SEO and you’ll not be able to get prior positions in search ranking.

Although, if you give lazy loading a try, it will not only improve the loading speed, but will boost SEO as well.

Also, it will restrict you in customizing your website. Limited exposure to style your website may not impress visitors. Thus, you will not be able to impress visitors on your website. This will harm your brand and business on the web.


If you want to add some functionalities to the web interface, make sure it should remain simple, easy and efficient to navigate for users. Otherwise, it will lead to the disastrous user experience. Consider conducting a UX audit of your website.

In a nutshell, we can say that Isotope is useful for styling web interfaces for small websites with a few data. For a big and enterprise class website it is recommended to avoid the use of this plugin.

Aayush Gupta

Aayush GuptaLinkedin

Associate Director - Brand Marketing
Aayush brings 7 years of holistic experience in recruitment marketing, demand generation, brand building, and digital marketing. If you require an inquisitive approach to your brand marketing you know who to meet! An individual with the zeal to promote globalization by placing the best Indian marketing teams across the world.