Founded in 2019
Location: United Kingdom
1
Talent Hired
3
Weeks Hiring Cycle
About
GoForma is a UK-based growing startup specializing in company registration, accounting, and tax efficiency services, helping entrepreneurs easily set up and manage a business in the country. Their experts offer professional help and guidance to sole traders and private limited companies across various verticals, such as Information Technology, management consultancy, freelance photographers, and are considering new segments like online sellers and landlords.
They also provide virtual office services that include a one-off limited company incorporation, a business address with digital mail forwarding, and a registered address with physical mail forwarding.
GoForma’s deep experience, quick onboarding process, and high standards of customer service have garnered praise from several clients, which is visible from their excellent ratings on Trustpilot (4.9) and Google (5).
As a company deep into technology and digital solutions, GoForma sought to enhance its online presence by hiring a remote SEO Specialist from India. The company aimed to leverage the expertise of a seasoned professional to strengthen its online visibility and optimize its website for search engines.
Sector: Finance & Technology
7-10
Employees
Industry: Financial Services - Personal Accountant & Tax Efficiency Experts
Problem Statement
Finding The Right Fit To Bolster Digital Presence
GoForma had a clear understanding of the kind of profile they wanted. The ideal SEO Specialist had to have 5-8 years of experience and proficiency in building backlinks. Initially, they opted for an 80-hour per month engagement for a 12-month contract, with the possibility of extending it based on the talent's performance.
They connected with various vendors to find the right talent, but the profiles they interviewed were nowhere near their expected quality. Furthermore, the company lacked a reliable and efficient remote hiring process that could identify the perfect candidate and assist in better decision-making.
Solutions
Simple, Fast, and Data-driven Approach Identifies The Perfect Match
Uplers’ simple hiring process ensured GoForma found their remote talent without any hassle. Our platform was able to quickly source the right candidates, run a deep vetting process using cutting-edge AI and ML-based tools, and shared the best profiles. The company took a two-level technical discussion with the talent, and Uplers’ platform facilitated a smooth onboarding experience to close the vacancy.
Uplers provided a seamless hiring experience, addressing GoForma's pain points from previous vendor experiences. GoForma praised Uplers for its straightforward hiring process, effective communication, and the support provided by the account manager.
The talent hired, Dhara Tuvar, seamlessly integrated into the team, demonstrating effective cross-cultural communication, remote readiness, technical proficiency, proactiveness, and punctuality.
Deeply Vetted Profile Shared With GoForma
“
Dhara continues to be proactive and has been providing a lot of visibility over her tasks. We've started to see some nice growth in our SEO over the last month which shows the consistent effort she is making is definitely helping us.
Charlie Bailey
Co-Founder
GoForma
“
Outcome
Hiring cycle was reduced by 41%, vacancy closed in 3 weeks.
1 skilled professionals was hired for the following role:
- SEO Specialist
Dhara, the hired SEO Specialist, significantly contributed to GoForma's success. The client commended her productivity, proactiveness, and punctuality. Positive changes in SEO and continuous growth were observed, showcasing Dhara's dedication and expertise.
The collaboration between Uplers and GoForma extended beyond the hiring process. Uplers engaged in various initiatives to nurture a long-lasting relationship. This included sharing the hired talent's experiences, conducting meetings to understand the client's new startup plans, and co-marketing collaborations.
GoForma expressed interest in continuing the partnership with Uplers, planning to hire 3-4 new talents for their upcoming startup in Q1 of 2024.
The case study highlights the successful collaboration between GoForma and Uplers, addressing the client's hiring challenges and contributing to their business success. The ongoing relationship reflects Uplers' commitment to providing comprehensive support and fostering a positive client experience.
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