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hire employee from India

Hiring Remote Indian Digital Pros: 5 Tips for Global Advertising & Digital Agencies

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The digital marketing space is ever-evolving and agencies need to keep up with it by hiring talented professionals who are both skilled and aligned with their company culture. In this regard, remote hiring is the most reliable option for digital agencies, as it empowers them to broaden their horizons and hire from talent-rich regions in a cost-effective manner.

Amidst the immediate talent needs, digital agencies are tackling a significant talent shortage. As per reports, there will be a lack of a whopping 33 million skilled digital talent in 2030. However, India has a surplus of 2.5 million talents in 2023, which will grow every year and easily fulfill the hiring needs of global digital talent. Hence, it is time digital agencies banked on Indian employees to tackle the impending talent crunch.

 

hire Indian workers

 

By embracing a remote culture, digital agencies can also develop a culturally diverse workforce spread across different corners of the world. Below are a few more benefits that motivate companies to hire remote employees.

However, remote recruiting in India demands a level of preparedness and vision. The intense competition, the massive number of candidates, and the expectations of the talent can overwhelm small to mid-sized digital agencies.

In this blog, we will share a checklist for remote hiring in India that will help you enhance your hiring strategy. We will also discuss how Uplers’ can help you hire in a faster, simpler, and more reliable way.

5 Things To Do While Hiring Remote Digital Talents From India

  1. Define Job Role (JD)
  2. Research the Job Market 
  3. Choose the Right Platform or Hiring methods
  4. Use Screening Tools
  5. Develop a Hiring Strategy

Keep this checklist handy before you begin to hire remote employees in India:

  • Define the Job Role

Curating a detailed and organized job description will catch the applicant’s eye and bring clarity to the job role and expectations. For instance, mentioning strong communication as a must-have skill means the talent will be interacting with clients, which is mostly the case in digital agencies. It will help your job listing stand out amongst millions and attract top talents. As per a survey, job descriptions with a character count of 700-2,000 are likely to receive 30% more applications. Include these five points in your job description to make a strong impression.

 

how to hire remote employees

  • Research the Job Market

Before you kickstart your hiring process, it is extremely crucial to conduct thorough research on the Indian job market. For a particular job role, your research should be centered around the following:

  • The number of top talents available
  • The ideal time to start recruiting
  • Prevalent salary trends
  • Time-to-hire for the job role

For instance, if you are looking to hire digital marketers, it is wiser to recruit during March and May, which are usually the final months of a college semester before graduation. Knowing the salary trends will help you in paying as per the industry standard and staying competitive. An idea of the general time-to-hire will help you in planning a shorter hiring process so you can hire remote teams faster than your peers.

  • Choose the Right Platform or Hiring Method

You can rely on several hiring channels for recruiting in India:

  • Hiring platforms: A digital platform providing end-to-end hiring solutions, like Uplers.
  • Recruitment agencies: Good option for digital agencies who lack a dedicated HR team
  • Employee referrals: Leverages employees’ connections to find reliable talents
  • Job boards: Help in sourcing a large number of qualified and experienced candidates in a short time

  • Use Screening Tools

The task of finding the ideal fit from a large number of applications can leave even a team of HRs scratching their heads. This is where screening tools are your savior, as they can help find the most technically-sound tech talents quickly. These tools can also help small-scale digital agencies in quickly evaluating the candidature of a bunch of talents and shortening the hiring cycle.

 

recruiting in India

  • Develop a Hiring Strategy

An effective hiring strategy is crucial for hiring the right talent at the right time. Without such a strategy, digital agencies will end up hiring a talent who does not meet the expectations and faces difficulty aligning with the company culture. Read this blog to understand how to make an effective talent acquisition strategy that supports your business goals.

Hire Remote Talents With Uplers For Effective Talent Acquisition

Once you have ticked off everything on the checklist, it is time to begin the hiring process. However, it is very challenging to hire remote employees in India due to the large number of applications and the cut-throat competition for top talents. Other hiring platforms and methods have their disadvantages. Recruitment agencies do not vet the candidates properly, job boards create a large cluster of applications to sift through, and employee referrals do not guarantee a good hire.

Digital agencies need a hiring process that aligns with their talent acquisition strategy and finds them the best digital talent. This is where Uplers is the most reliable solution.

At Uplers, we find the professional and cultural match for your digital agency through our vetting process:

Our 5-step deep vetting process goes beyond the traditional skill and education checks. We focus on the following four elements while vetting a candidate:

  • Excellent communication
  • Technical knowledge
  • Cultural fitness
  • Availability across time zones

Only 3.5% of 10,000+ applications per month are able to pass our vetting process. This is our quest to make sure that you hire remote employees who are a professional and cultural match for your organization. Read this blog to find out more about our vetting process.

 

Remove term: how to effectively hire and manage remote employees how to effectively hire and manage remote employees

Hire Top Indian Remote Talents With Uplers

Once you prepare a detailed job description, Uplers can help you tick the remainder of the checklist at record speed. Our hiring process ensures you find the perfect talent that is fully vetted for the profile, fulfills all your hiring criteria, and falls within the budget of your agency. Uplers is your key to hire remote employees in India in a simple, fast, and reliable way.

We source only those talents who have successfully gone through our 5-step deep vetting process & a thorough background check  and are perfect for the job role. And an important part of our sourcing and matchmaking process is our Application Tracking System (ATS).

Uplers’ state-of-the-art Application Tracking System keeps track of our entire talent network. Our ATS organizes each talent profile as per their skills and stores comprehensive data about them. Have a look below:

Uplers’ ATS presents the following aspects of talents in an easy to understand manner:

  • Basic overview with brief introduction of the talent
  • All vetted skills, with the results achieved, tools used for assessment, and detailed report
  • Professional summary that presents their work experience over the years, including their past employers’ names and the tenure of employment
  • Applications and tools in which the talent is proficient
  • Comprehensive work history detailing roles and responsibilities in every past employment
  • Major projects completed with the relevant dates and employer name
  • Education details including the year of passing

The profiles at our ATS provide deep insights into the talent beyond the typical resumes. It plays an important role for clients to discover more about the talent and make informed hiring decisions.

And this is how Uplers does it, with a comprehensive and fast hiring process built on facts. We remove any chances of guesswork & hiring challenges and provide more clarity when you hire employees from India. If you have any doubts regarding the remote hiring landscape of India, refer to our Guide to Effectively Hiring Remote Indian Talents for Global Tech Industry. 

 

Tips to hire PPC experts

Guide to hiring PPC Experts: Tips on (remote) hiring PPC experts

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Are you looking for increased brand visibility?

Do you want to take your business online on a global level?

Is the goal of your digital marketing strategy to attract more relevant traffic and generate more leads?

Consider all this covered with just one recruit on your team- a PPC expert. Paid advertising is the road to digital success for your business to steer ahead of the competition. For this, you will require a well-planned recruitment PPC process. This article will cover the following details related to the remote hiring of PPC experts:

  • How to find the right Pay Per Click expert for your business?
  • Tips to hire the right PPC experts
  • Why hiring the right PPC experts is crucial for your business?
  • Signs that you have hired the right candidate for PPC experts
  • Why hire remotely for PPC experts?
  • Why choose Uplers?
Download: Guide to Hiring Top Indian Remote Talent

Once you are thorough with these specifics, you will find the perfect answer to how to hire a PPC manager remotely. 

hire PPC professional remotely

How To Find The Right Pay Per Click Expert For Your Business?

Hiring PPC marketing experts may surely seem like the solution to your advertising needs, but finding a PPC expert who meets all your requirements is one of the biggest challenges you’ll face as a hiring manager.

Without further ado let us get right into how you can find a PPC advertising expert:

how to hire a PPC manager

1. Do Your Research

You’ll come across a lot of freelancers who will be willing to work as independent PPC consultant for your organization. However, you’ll have to do good research to find legitimate candidates who are actually good at what they claim.

As a part of the recruitment PPC guide try looking for certificates and their past work which will demonstrate and support their success story. Based on their past work, you’ll be able to identify their work quality in digital marketing.

Look for any certifications such as Google Ads certifications, this will help you understand the technical expertise level of the individual

Take some time to research different providers in the process of PPC for hire and read online reviews before making a decision. This will help you narrow down your options and find a provider that’s a good fit for your business.

2. Consider Your Needs

Whether you want to drive traffic and conversions or you want to grow your brand’s digital presence- PPC is one effective way to achieve your goals.

But before you ask how to hire a PPC manager, you’ll need to be clear of your own goals.

Think about what you need from a PPC advertising expert:

  • Do you need help with keyword research?
  • Do you need help with strategizing?
  • Or do you need someone to manage your entire campaign from start to finish?

Once you know what you need, you can start looking for providers that offer those services.

When you have a clear understanding of your expectations from the candidate the more accurately they’ll be able to form their paid marketing strategies.

3. Compare Your Options

You don’t want to go ahead and finalize the first professional that you come across.

Make sure you get in touch with different Google AdWords specialists to get an idea of distinctive profiles and what they bring to the table for you.

Pricing will vary depending on the provider and the services you need. So it’s important to compare pricing before making a decision.

Keep in mind that the cheapest option isn’t always the best, and be sure to factor in quality when considering price, as this is rather an investment than an expense.

Ask for any hidden costs as you’ll want to avoid any last minute unpleasant surprises.

You can get in touch with various SEM specialists and compare their skills and pricing for a better judgment.

4. Hire A Talent Outsourcing Company

One of the best PPC tips to hire the best PPC campaign expert is by associating with a talent outsourcing company like Uplers.

These companies will help you get in touch with some of the best talents in the industry who have already qualified rounds of initial screening and technical assessment.

This way, you don’t have to do the hard work of finding candidates, conducting background checks or analyzing their technical skills. You’ll already be in touch with pre-vetted candidates.

All you need to do is conduct a final round of interview to assess whether they’re the right choice for your organization and then make the final call accordingly.

You’ll have someone who will be a part of your marketing team and works in-house for you.

5. Outsource PPC Experts

There are a lot of agencies that provide PPC services. These agencies provide a plethora of digital marketing services that you must consider in your PPC manager recruitment guide.

However, these agencies can be very expensive and you won’t have an in-house employee working exclusively for your business needs. 

Tips To Hire The Right PPC Experts

Once you’ve decided that you want to go ahead with PPC services, there are a few things that you need to keep in mind before you go ahead and take the final call.

recruitment PPC guide

  1. Check if they are data and analytics oriented

A good PPC expert will be able to improve ROI by knowing about your target audience and developing high-yield campaigns.

They will be well versed with tools to measure essential PPC campaigns and Google ads metrics and will actively share data and results with you.

  1. Focuses on local search

Local search is one of the best ways to reach a local community by targeting location-specific search queries, especially for businesses that have physical stores and do not ship to other countries or states.

Especially if you’re an online or even a brick and mortar business that serves in a specific local area then a local search strategy can benefit you immensely.

Out of 82% of smartphone users who use their phones to find businesses near them, 72% of those lead to an in-store visit on the same day.

  1. They take mobile optimization seriously

As half of the paid media clicks are made from smartphones, it has become increasingly important to pay attention to designing PPC ads for devices of all sizes.

The PPC experts you hire should be able to provide you with mobile optimised copy and display ads.

You can also pick their brain on various ways you can create a mobile optimized paid search and other search engine marketing campaigns.

  1. Unmatchable keyword research

The right PPC experts use keywords with commercial intent.

Keywords like ‘Buy refrigerator’ or ‘ hire web developer’ show the user’s intent to buy.

You can ask them about the keyword research tools that they use and the metrics they use to determine how well the keyword is performing.

how to hire a ppc manager

Why Hiring The Right PPC Experts Is Crucial For Your Business?

There are a lot of self-claimed PPC experts out there that offer pay-per-click (paid search) services.

However, not all of them are created equal. If you want to make sure that your PPC (search engine marketing) campaign is successful, you need to hire the right expert.

Here are some of the mistakes that you should avoid when hiring a PPC campaigns expert:

PPC for hire

  1. Hiring someone who is not certified

There are a lot of people who claim to be paid search experts, but not all of them are certified. If you want to make sure that you are hiring the right person, you should only consider those who are certified by Google ads.

  1. Not checking the candidate’s credentials

When you are looking for PPC experts, you should also take the time to check their credentials. This will give you an idea of the kind of experience they have in managing PPC campaigns.

  1. Failing to set a budget

One of the most common mistakes that businesses make when hiring PPC experts is failing to set a budget. Before you start looking for a PPC marketing expert you need to determine how much you are willing to spend on a campaign. This will help you narrow down your options and find an Google AdWords specialist who fits your budget

  1. Not asking for references

Another mistake that you should avoid is not asking for references. You should always ask for references from previous clients. This will help you get an idea of the quality of work that the individual can provide.

  1. Hiring someone who is not experienced

When it comes to paid search marketing, experience is crucial. You should avoid hiring someone who is not experienced in managing paid search campaigns. This is because they will not be able to provide you with the results that you are looking for.

  1. Not doing your research

Finally, you should also make sure that you do your research before hiring a search engine marketing expert. This means that you need to read reviews and compare different candidates. This will help you make a mindful decision.

Signs That You Have Hired The Right Candidate For PPC Experts

Once you’ve come across a candidate who ticks all the boxes for you, it’s time to see them in action.

We will talk about some of the telltale signs that indicate that you were lucky enough to find the perfect Google AdWords specialist for your business!

  1. They give it all to get the best conversion rate- You can’t optimize your paid keywords unless you have a great PPC marketing expert who will work with everyone from ads, landing pages and website design departments. That way when it comes time for optimisation they are well-equipped to convert visitors into conversions at the highest possible rate!
  1. They’re result-oriented- You may have heard that the success of your PPC campaign isn’t determined by how much money you spend on it, but by who manages the account. Look for a Pay per click expert who will always put out high-quality work and be driven towards reaching goals. This person might even require their compensation structure to tie to the results in order to maintain focus during tough times or when working with new clients!
  1. Their strategies are data-driven- Innovative PPC managers and firms will always be at the forefront of innovation. They won’t just help you improve conversion rates, but advocate for advanced analytics tracking in order to turn data into insights that can then lead directly towards actionable improvements.

Why Choose Uplers?

At Uplers, we give you the chance to choose from thousands of pre-vetted candidates who have made it to our pool after passing various selection steps:

  1. All you need to do is share your requirements and we will shortlist the most suitable candidate for you.
  2. After you conduct the final interview and finalize the candidate, we will help you with remote onboarding and necessary HR and IT support.
  3. With Uplers, you don’t have to do the hard work of sourcing, background check or technical assessment.

We do all the hard work for you so that you can sit back and get all set for just the final round interviewing the candidate.

Conclusion

When you’re looking to hire a PPC consultant, there are a few key things to keep in mind. Firstly, you want to make sure that the person you’re hiring is an expert in the field.

There are a lot of people who claim to be experts, but they don’t have the experience or knowledge to back it up.

Secondly, you want to make sure that the person you’re hiring is someone you can trust. This is especially important if you’re going to be working with them on an ongoing basis.

Furthermore, hiring a remote paid search consultant or a Google AdWords consultant is one of the best ways you can expand your team. It’s often more cost-effective than hiring someone locally. This is because you don’t have to pay for their travel expenses or their accommodation.

Secondly, it can be easier to find a good fit when you’re looking for a remote worker. This is because you have a larger pool of workers to choose from.

Finally, it can be more convenient to work with a remote worker. This is because you can often arrange for them to work around your schedule and you don’t have to worry about meeting them in person.

Frequently Answered Questions (FAQs)

Q1: What is PPC?

A: PPC is short for pay-per-click, a model of internet marketing in which advertisers display ads on their website and only pay when a user actually clicks on the ad. This makes it a very cost-effective way to market your product or service online since you only pay when you get results.

Q2: Should I hire dedicated PPC experts or outsource from an agency?

A: There is no easy answer to this question, as it depends on a number of factors such as your budget, your level of expertise, and your goals. If you have the budget, hiring a dedicated pay-per-click expert can be a good investment, as they will be able to help you maximize your results and work exclusively for your business needs.

Q3: How do I create a solid PPC strategy?

A: Creating a solid PPC strategy involves understanding your goals, researching your target market, and selecting the right keywords. It is also important to create compelling ads and landing pages that will encourage users to click through to your website. Finally, you need to track your results and make adjustments to your campaign as needed.

Q4: What are the major mistakes made while curating a PPC strategy?

A: There are a number of mistakes that can be made while curating a pay per click strategy, but some of the most common include:

  • Not doing your research
  • Not setting a budget
  • Bidding on the wrong keywords
  • Not tracking your results
  • Not making adjustments to your campaign

Q5: Why do you need PPC experts for your business?

A: Hiring PPC experts comes with multiple benefits:

  • You don’t have the time to manage your own campaign
  • You’re not sure how to get started with paid search
  • You’re not getting the results you want from your current campaign
  • Your budget is limited
  • You need help with keyword research
  • You want to improve your quality score

Q6: How do I hire a PPC consultant?

A: When you hire a PPC consultant ensuring that you make the right pick can make or break your strategy. Some smart ways to find the best PPC professional are:

  • Start with the search on Google by using different search queries and taking a detailed walkthrough of the relevant profiles.
  • Once you have narrowed down your options look for references from your colleagues.
  • Decide if you wish to hire a full-time employee or an agency.
  • Take the help of leading talent networks like Uplers to hire from the top 3.5% of Indian PPC talent.

Q7:  What to look for in a PPC manager?

A: PPC for recruiters is a vital job profile to stay ahead in the digital world. Therefore, when hiring PPC managers some must-check details include:

  • Ensuring that they are experienced and updated with the industry trends.
  • They should be able to proactively handle your account with keen interest. 
  • A competent PPC expert is always inquisitive to ask questions.
  • The ability to problem solve even under pressure. 
  • They must be organized and result-driven. 
inhouse vs remote team hiring advantages and disadvantages

In-house Vs Remote Teams: Debunk Hiring Myths

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There was once a time when you couldn’t imagine working seamlessly as a unit, with people spread all over the globe. Nowadays, not only is this possible, but it’s happening every day. Without remote teamwork, many companies would not have been able to thrive and grow. And rightly so too! The decision you need to make is whether you should build an in-house vs remote team.

Many companies have faced the same dilemma and have resolved it to everyone’s satisfaction.

  • According to one study, 41% of global businesses say they already offer some degree of remote working.
  • Another study shows that by 2028, 73 percent of all teams will have remote workers.
  • 85% of businesses confirm that productivity has increased in their company because of greater remote working flexibility.

Let’s take a look at the main parameters of in-house vs remote team.

1. Costs

The average hourly rate of a remote front-end developer varies between USD 41-160. Whereas, a Front-end Developer’s average salary is USD 119,224.

Now, you could think that this is a balanced comparison.

However, you have to factor in various other expenses when hiring in-house. Very often, these are ignored when comparing costs of hiring in-house or depending on remote teams.

These additional expenses are:

  • Annual bonus and incentives
  • Training and upskilling
  • Office space rentals
  • Technology, such as software packages and computers

In addition, don’t forget the cost of hiring agencies.

  • Standard recruitment costs tend to range between 15% and 20% of a candidate’s first annual salary.
  • This can go as high as 30% for hard to fill positions.

It’s only when you have compared all this, as well as the opportunity cost, that you get the full picture.

Productiveity loss or Contractor cover

Management time and productivity loss in recruitment. Source.

2. Time & Productivity

Remote team workers are billed by duration or project scope and deadline. As such, the duration for projects is decided beforehand.

This means you can be sure about discipline, planning, and delivery schedules.

With in-house workers, there will, of course, be professionals who will deliver on time. This requires careful motivation as well as hiring standards.

Otherwise, as one study shows, in an eight-hour workday, the average worker is only productive for two hours and 53 minutes.

3. Absence

Even the best employees need to take time off. This could be because of:

  • Illness
  • Personal emergencies
  • Traffic or other infrastructure constraints

Sometimes, employees leave for better prospects. In New York, for example, the average time that tech pros stay with a firm is 1.5 to 3 years.

So if there’s urgent work or a mission-critical job, it could happen that your in-house team fails to deliver because of the above reasons.

Fortunately, when you build a remote team, this does not happen. You are assured of a fixed job and a fixed time slot. The vacancies and absences are not your headaches.Hire Pre-vetted & High Performance Remote Teams4. Specialists

When you’re hiring in-house, you have to make sure that you’re getting the best person for the job.

You have to staff the department with specialists for all sorts of needs. This could raise costs further. What could also happen is that you’re constrained by geography.

Also, consider the important findings of this survey:

  • More than 73% of the candidates today are only passively seeking a job.
  • 45% of employers say they can’t find the workers with the skills they need.
  • 54% of employers provide additional training and development in order to overcome talent shortages.

With remote work teams, you can be sure of getting the best people with the best skills for the job at hand. You state your requirements, and the agency will provide quality personnel.

5. Scalability

When you’re hiring in-house, you obviously take on only the required number of people estimated for the job. Any more would be a waste.

However, the job often grows in size and importance. You need to scale up fast.

Scalability

Source

This means starting the round of hiring all over again. And chances are that you don’t have the time for this.

One study shows that:

  • Nearly 50 percent of projects experience scope creep.
  • Only 57 percent finish within budget.
  • Only 51 percent are finished on-schedule.

These issues are comfortably handled when it comes to building remote teams. Scalability will be taken care of easily as the agency will always have more specialists to add to the team. For you, it becomes seamless.

6. Talent pool

This was earlier explored in the section on Specialists.

Obviously, when hiring in-house, you have to depend on the talent pool that is available in your location at any given time.

For example, in the US, the best software engineers are often keen to work in places such as Silicon Valley, Seattle, or San Jose.

This can mean that you’re not getting the best resources for your job. The best people may not be in your city or country.

This is a sub-optimal solution for your important developmental work.

The solution is remote teams.

building and hiring remote team model

You will have access to the best people for the job. These will be global experts who are skilled at what they do. So you don’t have to pay for sub-standard resources simply because the best is not available.

Relying on Remote Work Teams

From news organizations to computing firms, from mobile service providers to consumer goods, some of the most renowned companies have realized the benefits of remote teams.

This is not restricted to any one country. Big and small companies the world over are employing this process for the best results.

  • Vodafone has been relying on remote working for a long time.
  • Dell has a remote workforce across teams, countries, and continents.
  • In the US, 56% of start-ups have outsourced work to a remote partner.

Remote Work Teams: Summing Up

In short, before you decide to hire in-house, consider these factors:

  • Costs: when you compare costs, don’t forget to include office space, technology, training, and annual incentives.
  • Time: you need to make sure that employee productivity is the best that it can be.
  • Absence: can you take the risk of projects getting delayed because employees aren’t in the office?
  • Specialists: you deserve the right people with the right skills to do a quality job on your projects.
  • Talent Pool: you don’t need to rely on geography or availability to get the best talent.
  • Scalability; if your project grows in size or complexity, you need to ensure that your team will be able to manage this effortlessly.

Here is, 10 Tips on How to Manage your Remote Team

Uplers: The Best Solution

We’ve carried out remote work for Ogilvy, Disney, Amazon, and leading digital agencies. With an emphasis on web development, digital marketing, and marketing automation.

With expertise and experience, we’ve grown to become one of the largest, globally recognized outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

Contact us today and allow us to convince you of the many advantages of building remote teams.